Rumor: E*Trade Is Close to Launching Cryptocurrency Trading

[Hydrogen]

April 26, 2019

E*Trade Financial Corp. is getting ready to let customers trade cryptocurrencies on its platform, according to a person familiar with the matter.

The firm will start by adding Bitcoin and Ethereum, and will consider adding other currencies in the future, said the person, who asked to remain anonymous because the matter is private. A spokesman for E*Trade declined to comment.

E*Trade would be one of the largest securities brokerages to allow crypto trading. It will enter into a competitive market with startups like Coinbase Inc., which have made names for themselves as go-to places for such transactions. Closely held Coinbase reached a valuation of $8 billion in 2018 and projected sales of $1.3 billion. Fintech startup Robinhood, most recently valued at $5.6 billion, has also added cryptocurrency trading as a way to woo millennial customers.

The arrival of E*Trade could help to legitimize cryptocurrency trading for wary investors. On Thursday, New York’s attorney general accused the operator of one prominent crypto exchange of hiding the loss of about $850 million, sending Bitcoin’s price tumbling. Bitcoin has failed to rise back to levels it hit at the end of 2017, when it surged to nearly $20,000, but it’s still worth about 35 percent more than it was at the start of 2019.

https://www.bloomberg.com/news/articles/2019-04-26/e-trade-is-said-to-be-close-to-launching-cryptocurrency-trading

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We could see a spike in bitcoin price if these rumors pan out!

Etrade adopting crypto trading could represent a natural progression. Coinbase held a state resembling a consolidated US market for a long time which was interrupted mainly by robinhood adopting crypto trading in an attempt to expand its userbase in appealing to millennials and younger demographics.

Having witnessed the success of robinhood and other crypto exchanges, it makes sense for etrade to expand its offerings into crypto in an effort to stay competitive and retain the marketshare it has worked hard to accumulate in the acquisition of scottrade and other trading houses it has bought up over time.

Coinbase isn't known for treating its customers particularly well. I hope these rumors are true. It would be nice to see etrade give coinbase competition which could force coinbase to make a better effort at presenting an improved, fairer and more reliable user experience for its end users.

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[Beerwizzard]

When someone would show us a detailed research that would tell us that investors are willing to invest in BTC. Even now everyone can make an account on crypto exchange or use some forex broker (many of them offer crypto trading pairs). But unfortunately I don't see that those assets are becoming so popular that even traders from other markets are willing to trade it. Without them all those new exchanges would be useless.

[Pab]

When someone would show us a detailed research that would tell us that investors are willing to invest in BTC. Even now everyone can make an account on crypto exchange or use some forex broker (many of them offer crypto trading pairs). But unfortunately I don't see that those assets are becoming so popular that even traders from other markets are willing to trade it. Without them all those new exchanges would be useless.

You can be sure that many traders will like to join bitcoin party
The only one thing what was stoping them was unsecured exchanges
Etrade will use third party secured custody
Naked fact is that will be more QE in USA more in EU China printed 30 trln so what is best alternative paper gold or maybe rising star bitcoin and other crypto

By the way ErisX is in the last stage of testing his platform
Institution are coming it will give more liquidity more real volume
we will not need Tether anymore

[Beerwizzard]

You can be sure that many traders will like to join bitcoin party
The only one thing what was stoping them was unsecured exchanges
Etrade will use third party secured custody
Naked fact is that will be more QE in USA more in EU China printed 30 trln so what is best alternative paper gold or maybe rising star bitcoin and other crypto

By the way ErisX is in the last stage of testing his platform
Institution are coming it will give more liquidity more real volume
we will not need Tether anymore

And once again: crypto exchanges like Bitfinex work fine under US and EU jurisdictions. Which means that all funds on those exchanges must be secured by the law. Forex brokers are working on US and EU jurisdictions and many of them accept BTC and have BTC trading pairs. There are many ways for traditional investors to trade cryptocurrencies and they are legally secured.
It is still not obvious that traders on other exchanges are willing to invest in cryptocurrencies, even if you say so.

[alyssa85]

April 26, 2019

E*Trade Financial Corp. is getting ready to let customers trade cryptocurrencies on its platform, according to a person familiar with the matter.

If this actually happens it will be a massive step forward for cryptocurrency.

Think of the obstacles in place for those who currently want to invest in crypto: they have to undergo excessive verification that the standard stock/share exchanges don't request. And they have to give their details to exchanges who have a poor record of security and may be hacked at any moment with personal data stolen and sold to identity thieves on the dark net.

No wonder most people are leary about the whole business.

However if an existing exchange like E*trade accepts crypto - with millions of existing members, no crazy veritication/data harvesting requirements, and who will allow crypto trading for their existing members without additional hassle. This is the holy grail of adoption.

[pushups44]

It's obvious that E-Trade and other traditional investment brokers will jump into cryptocurrencies, given the massive profit potential and growth in the space. This may be why BTC has remained above $5,000 despite the Tether scandal. Mike Novogratz of Galaxy Investment Partners was correct in his call that 2019 would bring more institutional interest and investment.

[exstasie]

We could see a spike in bitcoin price if these rumors pan out!

Etrade adopting crypto trading could represent a natural progression. Coinbase held a state resembling a consolidated US market for a long time which was interrupted mainly by robinhood adopting crypto trading in an attempt to expand its userbase in appealing to millennials and younger demographics.

Depending on the specs of E-trade's products (cash settled vs. spot) it could definitely be a boon for price during the next bubble when mainstream demand kicks in. This will increase market access to a much different and more mainstream demographic than Coinbase or Robinhood. E-trade is basically the Robinhood of the previous generation. It could add a lot of legitimacy to the idea of Bitcoin investment in the eyes of average retail investors. So when the next bubble strikes, these mainstream investors will be jumping into the market just like millennials were doing in 2017. This is definitely good news for Bitcoin holders, although we may not see any real effects from it for quite some time.

[Genemind]

E-commerce and online businesses are starting to adopt cryptocurrency despite its votality.
The adoption of Etrade companies with Bitcoin is just an indication that the massive adoption has just started.
I'm sure that more companies would start to adopt more of Bitcoin now that LN has began it's operations.
There were controversies that crypto world is facing but the prices are getting better. This simply means that negative issues couldn't affect Bitcoin as long as there is a continous adoption.

[CryptoBry]

It's obvious that E-Trade and other traditional investment brokers will jump into cryptocurrencies, given the massive profit potential and growth in the space. This may be why BTC has remained above $5,000 despite the Tether scandal. Mike Novogratz of Galaxy Investment Partners was correct in his call that 2019 would bring more institutional interest and investment.

I am expecting more and more brokers to be jumping into cryptocurrency craze soon as they would not want to left out or their customers taken away by more aggressive players with more offerings. This may not mean massive for Bitcoin but certainly over time can be exerting a big influence on its price and movement. As they say, the more the merrier. Let these brokers introduce better level of services for all of us to enjoy. I am seeing 2019 and beyond can indeed be the years when infrastructures are built for the long-term.

[rijaljun]

This move will gives a big impact to the crypto community. As the more platfrom to join crypto trading, they can attract more common people to fill their portofolio with crypto. I hope later in future, there will be more of this kind of companies to join the party.

[Haunebu]

This is just a rumor people. I have heard so many rumors like these which only turned out to be rumors and nothing else. Let them actually provide crypto trading as an option and then we can all go gaga over it.

Keep your emotions in check people.

[EastSound]

When someone would show us a detailed research that would tell us that investors are willing to invest in BTC. Even now everyone can make an account on crypto exchange or use some forex broker (many of them offer crypto trading pairs). But unfortunately I don't see that those assets are becoming so popular that even traders from other markets are willing to trade it. Without them all those new exchanges would be useless.

Its common sense that the traders no longer have to transfer their fiat in the current platform to crypto exchanges and avoid additional fees during the process.

[traderethereum]

Actually, I am not too worried to read that news because we know that everything could happen in the exchanges and we need to prepare ourselves for the worst thing that might happen.
And if that news is true and it's happening, we need to make a decision regarding of the situations, and if necessary, we can move all of our funds from that site to another site.
I think that will be a way to prevent something terrible that might appear in the future.

[Kevin77]

The more places that start to let people trade bitcoin on the corporate side the better, we have been into exchanges that are basically crypto exchanges but places that are not crypto exchanges allowing crypto exchanges are really the turning point for the big companies and banks to get into this as well. You think places like JP Morgan is not taking notice of what these bakkt and etrade is doing ?

They do take notice and they are checking out how market reacts and as soon as they do very well those huge banks will start doing the same so they won't lose some customers to smaller places that took the risk. That is why these are very important examples that should be supported a lot so we can see the other huge ones follow and change the sphere of crypto forever.

[Pab]

A little off topic. Robinhood is going  for IPO

[The Sceptical Chymist]

We could see a spike in bitcoin price if these rumors pan out!

Yeah, maybe.  But E-Trade is for US customers only if I'm not mistaken, and while the US certainly is a big market, bitcoin is a global phenomenon with traders all over the world.  I did use them to trade stocks about 13 years ago or so, and I really liked them.  They provided tons of research materials and had great customer service.  The only reason I dropped them in favor of Scottrade (now TD Ameritrade) was the trading fee.  E-Trade's was something like $13 per trade at the time, and Scottrade's was $7.

Coinbase held a state resembling a consolidated US market for a long time which was interrupted mainly by robinhood adopting crypto trading in an attempt to expand its userbase in appealing to millennials and younger demographics.

You got that right if you mean "monopoly" (though I thought Poloniex was out of Boston).  Circle was a competitor for a while until they went full traitor and stopped selling bitcoin.  Never used Robinhood, though I've heard of them.

Coinbase isn't known for treating its customers particularly well. I hope these rumors are true.

No, they treat their customers like garbage.  Instead of trying to help their customers by resolving issues, they'd rather just cancel someone's account.  That's bullshit IMO.  E-Trade would not do something like that, because they value their customers.  I also hope this rumor is true--sounds like it could be, but the "unnamed sources" thing doesn't inspire confidence in me.

[Ailmand]

It might just be another rumour for us but it could also be a piece of hope for more cryptocurrency adoption.
Though Etrade is restricted in some countries, if it would launch a new cryptocurrency trading, it could still be a huge factor since US has a biggest number of traders around the world. We all know the risk that exchanges are experiencing due to hacking incidents and this news would be a good option in the future.

[Yaunfitda]

Hmm. I do hope that E*trade will allow you to withdraw your crypto and not USD similar to Robinhood.

https://www.reddit.com/r/Bitcoin/comments/b8ntbe/just_a_friendly_reminder_to_get_your_coins_off/

Just a friendly reminder to get your coins off exchanges such as Coinbase. Also newcomers take note that Robinhood doesn’t allow you withdraw your bitcoin. They only allow you to sell it for dollars.

I'm not familiar with Robinhood trading but if this is true then I wouldn't go and invest/trade on those kind of platforms.

[Cosbycoin]

April 26, 2019

E*Trade Financial Corp. is getting ready to let customers trade cryptocurrencies on its platform, according to a person familiar with the matter.

The firm will start by adding Bitcoin and Ethereum, and will consider adding other currencies in the future, said the person, who asked to remain anonymous because the matter is private. A spokesman for E*Trade declined to comment.

E*Trade would be one of the largest securities brokerages to allow crypto trading. It will enter into a competitive market with startups like Coinbase Inc., which have made names for themselves as go-to places for such transactions. Closely held Coinbase reached a valuation of $8 billion in 2018 and projected sales of $1.3 billion. Fintech startup Robinhood, most recently valued at $5.6 billion, has also added cryptocurrency trading as a way to woo millennial customers.

The arrival of E*Trade could help to legitimize cryptocurrency trading for wary investors. On Thursday, New York’s attorney general accused the operator of one prominent crypto exchange of hiding the loss of about $850 million, sending Bitcoin’s price tumbling. Bitcoin has failed to rise back to levels it hit at the end of 2017, when it surged to nearly $20,000, but it’s still worth about 35 percent more than it was at the start of 2019.

https://www.bloomberg.com/news/articles/2019-04-26/e-trade-is-said-to-be-close-to-launching-cryptocurrency-trading

....


We could see a spike in bitcoin price if these rumors pan out!

Etrade adopting crypto trading could represent a natural progression. Coinbase held a state resembling a consolidated US market for a long time which was interrupted mainly by robinhood adopting crypto trading in an attempt to expand its userbase in appealing to millennials and younger demographics.

Having witnessed the success of robinhood and other crypto exchanges, it makes sense for etrade to expand its offerings into crypto in an effort to stay competitive and retain the marketshare it has worked hard to accumulate in the acquisition of scottrade and other trading houses it has bought up over time.

Coinbase isn't known for treating its customers particularly well. I hope these rumors are true. It would be nice to see etrade give coinbase competition which could force coinbase to make a better effort at presenting an improved, fairer and more reliable user experience for its end users.

Sorry I don't , this is old and they are not the only platform that is allowing users to trade Bitcoin or any other cryptocurrency. It's no longer a new thing, there are lots of exchanges and forex trade platfroms where one can trade these cryptocurrencies these days.

Even binary trading platforms now let's users trade cryptocurrencies, and it doesn't make any difference. It's not going to make any price to go up, if it's like that, then price would have been far up since a lot of platforms now let traders to trade on crypto. That's no big news.

[exstasie]

Coinbase isn't known for treating its customers particularly well. I hope these rumors are true.

No, they treat their customers like garbage.  Instead of trying to help their customers by resolving issues, they'd rather just cancel someone's account.  That's bullshit IMO.  E-Trade would not do something like that, because they value their customers. 

I doubt E-Trade will be a direct competitor of Coinbase. They'll probably offer either access to derivatives, or otherwise a product like Robinhood where coins can't actually be deposited or withdrawn.