It's just a news only to push the price high because the price of bitcoin is increasing higher than ethereum.
It is just like they want to push the price earlier before the price of bitcoin increase more than 50% this year.
However, if this news is real possible that the price of ethereum will be increase higher that the highest price last year.
I don't think it is just a news to boost the eth price.
In my opinion, they will really allot such amount to their development.
They are always in pursuit of advancing their platform. And $30M is a very plausible amount for this facet.
Eth unlike many other altcoins, have strong developmental team and really doing their job to strengthen their services.