can someone explain to me the motive behind airdrops?

[palle11]

Airdrop is a form of marketing of the project. It creates awareness and build more supporters on the project. Of course, a new project needs a community that will keep discussing, building hype unintentionally, and expectation for the coin. The project can ride on that to succeed if it is a good one.

[Amejoaquim]

I also don't understand why the project developer made airdrop, because airdrop has a good side and a bad side, if the good side I see is to make it easier for people to know about the tokens or coins in the market, and that will definitely affect the price.

I think airdrop is the best marketing for the project, especially for the new project. If the allocation for the bounty isn't too much, i think airdrop can't affect the price.

[StatesManG]

Depending on the agenda of the project, most projects gives airdrops to have more holders, so they will airdrop any amount of token no matter how little the value is. While some projects who has no intention of having a token sale can airdrop its' token to people to reach consensus of holders.

[bandungan]

Airdrop is a form of marketing of the project. It creates awareness and build more supporters on the project. Of course, a new project needs a community that will keep discussing, building hype unintentionally, and expectation for the coin. The project can ride on that to succeed if it is a good one.

the plan for using airdrop is indeed for media marketing, but behind airdrop there is an interesting thing that makes marketing successful in attracting many investors is by doing easy things such as registration and getting free tokens that are easy to do and very effective in attracting many people.

[Seth2009]

Airdrops is a usually norm for a new project to give free coins to its community members for performing simple task assigned. It helps the project to gain more publicity and attract potential investors.

Agree, its the best way to spread about the project.. Last year a lot of airdrops really gave a lot of money to hunters.. It is really enjoyable to do airdrops for the fact that it will really give lots of money... Today, it is more on shitcoins...few airdrops only distribute the rewards and it takes time.. Even for the token to be in exchanges...but the other thing is, some use airdrops to scam people which give it a bad image..  So better do your own research bfore doing it...

[baigreen]

The strategy of such projects is not clear to me either. Distribute tokens to $ 0.1. But there is always the possibility of growth so do not rush to sell coins. Usually live projects pay little. because they understand that their coins will cost more in the future.

[judeafante]

I'm still wondering why developers will organize airdrops and distribute an amount of tokens which is far lesser than the minimum amount of the tokens that can be deposited on an exchange for trading. If you don't want the users to cash out the money, why do you let them waste their time?

Behind that is they want you to buy more of their token so you can deposit their token on their exchange, most airdrops are a trap, they are going to bait you to give you your vital information, and you will never read from them after two or three months, and they are going to do another airdrop.

[KrakenZ]

I liken Airdrop as a tester of a food product. If we want to buy a food, of course we need to taste the food to ensure that the food we buy is truly delicious. So too did the development team think. The development team provides a number of coins for free in airdrop with the hope that if the coin is useful and gets the public's trust, the coin will be bought a lot. This is what I captured from the developers' aim to hold airdrop.

[Barbut]

Same as faucets, same as rain on gambling sites. You get couple dollars (if you are lucky, sometimes even less) to try the project, to make couple transactions, to maybe try and trade it, and if you like it you will buy more and support that project. Some do airdrops to spread awareness about their project, they decided to not pay for marketing, their giveaway will be that, from people to people!

[Cnut237]

It's just for publicity. They send out a very small amount of coins per person to a large number of people. It doesn't cost them much to do it, and they're getting their coins into the hands of people who are already involved in crypto. The aim is to promote interest in their project. Whether it is effective or not, I don't know. Most airdrops are next to worthless for the recipient.

[bitcoinst]

Airdrop motivation is no different from bounty motivation, cheap and fast marketing. To participate in Airdrop requires significantly less time than to participate in the bounty, which means more people can be attracted.

[forexandcryptoauditor]

for projects airdrops are very beneficial. But for the participants, its now a days really becoming worthless. As you said, for one of the projects the airdrops tokens deposited were so less that it even could not meet the withdrawal criteria. To withdraw the received tokens members need to buy more tokens. Isn’t it funny?
For projects they are getting more investors due to social media advertising by airdrop participants but I personally feel it’s not an good idea.
Only when I participate in bounty, I participate in airdrop. Otherwise its very difficult to keep track for almost nothing.

[Iyanu14]

I'm still wondering why developers will organize airdrops and distribute an amount of tokens which is far lesser than the minimum amount of the tokens that can be deposited on an exchange for trading. If you don't want the users to cash out the money, why do you let them waste their time?

The obvious reason is shady, it's used to populate telegram group, whether bounty hunter can sell or not, i don't think they care, which is why it's always good to screen each project you want to render your service to.

[bloodyvio]

I'm still wondering why developers will organize airdrops and distribute an amount of tokens which is far lesser than the minimum amount of the tokens that can be deposited on an exchange for trading. If you don't want the users to cash out the money, why do you let them waste their time?

This is the strategy to promote their tokens and the reason they give lesser tokens is to prevent from dumping when it listed on an exchange for the first time. but it's not totally waste of time for the participants because they can hold their tokens.

[Jrfranco]

I'm still wondering why developers will organize airdrops and distribute an amount of tokens which is far lesser than the minimum amount of the tokens that can be deposited on an exchange for trading. If you don't want the users to cash out the money, why do you let them waste their time?

Airdrops is a part of marketing idea in order to gain more supporters, in this case, the reason why it is lesser and its a small value is that, it will drive the emotion of the holder to buy more, when its listed on the exchange so that he could sell it, and when he see that the project is gaining more popularity, this is the time that he will buy more on the tokens and might be able to invite more users on the project, actually airdrops is much advantage compared to bounties, it  has lots of advantages, but after all its a marketing technique and strategy.

[justspare]

this is part of marketing and each project has a different way to introduce their project to many people, maybe the purpose of all this is just to attract investors because the more holders there will be more investors interested

You are right mate, and that is why most of the tokens gotten from airdrops are usually small so it doesn’t affect the revenue of the company since it is more like a gift. Airdrop sometimes is another way of reminding the users and other new users out there of their existence and their usefulness.

Most airdrops gotten by people are being help so it can grow, and the moment you list it in your portfolio, or count it among one’s long term investment coins, there is no way one will not keep tab of it, which will make them to always be remembered and not lose relevance. It is actually a good way of creating awareness and staying relevant.

[leonair]

These Airdops are a form of advertising no more, no less. Companies that do make an ICO, IEO, etc. are making this kind of move because they know that they will benefit from it and that's fine with the people who receive aidrops but most of the time the amount of it are not worthy enough compare when you invest a good amount of money to them. It's just for making noise for other people to look at them but still the bottom line is if they truly matters and have a long term visions.

[Wayan_Pedjeng]

These Airdops are a form of advertising no more, no less. Companies that do make an ICO, IEO, etc. are making this kind of move because they know that they will benefit from it and that's fine with the people who receive aidrops but most of the time the amount of it are not worthy enough compare when you invest a good amount of money to them. It's just for making noise for other people to look at them but still the bottom line is if they truly matters and have a long term visions.

This is true. The amount of coins or tokens that we receive them from these airdrops is not very large. In case the value increases due to some reason, then the users may be tempted to purchase more of them. Even if just 1% or 2% of the airdrop recipients do this, the coin will receive a huge boost and it can become very popular.

[SirLancelot]

Airdrops are good if managed properly. It means that there is a core group willing to promote the coin for free. If managed badly they will dump the token at any price

Dumping is always bound to happen, whether token is gotten through direct investment, bounty campaign or airdrops, but what will make a project outstanding is if they have a product that is quality and highly in demand.

As the dumping takes place, there will always be a demand from time to time that will keep the value always high, but when there is no demand and supply becomes more, then it’s obvious that any dumping that occurs will gradually be killing the project until it dies off. So awareness through airdrop or other means of creating awareness is not going to sustain the system, but the product that comes along with it.

[bitc0000]

Airdrops are the easiest way for any project to gain attention without the project spending much. That is, the community members are rewarded with a certain amount of tokens to perform easy task, like retweeting or sharing one post or the other. Also, good projects shares good reward while cunning team shares less reward. But the main idea is to create awareness while performing simple tasks.