There are two easy ways :
Command Prompt
Goto Start -> Execute ->
cmd (this opens the windows console, pretty much like MS-DOS)
cd C:\Program Files (x86)\Bitcoin (brings you into the default bitcoin-qt directory)
bitcoin-qt -rescan launches it with the rescan option
Desktop Shortcut
...just edit its properties to include the -rescan option
(make a copy of the original BitCoin-QT launch shortcut, edit & rename it and keep that Rescan-Option shortcut besides your normal one for easy re-use anytime you need it)