It looks very suspiciously. You are talking about 100% protection against loose, but you do not say how you do it.
Also your site looks like it was created by some amateur.
Yes 100% protection for early investors, that is true for many projects, not only this project, because early investors buy the token at low price in private sale, this is normal but the new in our project we protect early investors by protect this price from drop.
As example early investors invest at price $0.15, and IEO price $0.19 it may be drop to $0.15 only as we support this price.
Also you look like you did not visit the website you see only ANN and think same as website, it is not same exactly.
By the way there are many websites less attractive and professional and very successfully, in other hand there are many attractive and professional websites but scam. It is not main point, however the design of website is good and professional, it maybe not very attractive.