I think Bakkt is overhyped. The price should've been in an upward trend over the last few days until now if people are starting to accumulate more Bitcoins. Nevertheless, accumulation doesn't happen only if theres a new project or services that could potentially pump up the price, but more importantly if we see an opportunity to buy at a lowest price possible.
People too would actually want to watch the effect of it before they put in money, and this is the reason we all fall for FOMO, because we wait for the effect to start manifesting before we believe or get the signal that we will get some increase in the value. If it was in the past, the value of bitcoin would have actually shoot up, but I have not seen any difference too even while people were anticipating, and it seems that majority of us were more of being hopeful than to act on investment.
The same way that you and I didn’t because of this news invest and then expecting some push in price is the same way that other didn’t take step too to act on making extra investment. Overtime, I think as the platform gets expansion, we will be seeing more of response of bitcoin to this factor as regards its value.