The big question here is whether they are doing this as a result of their love for cryptocurrency, or due to their greed for money. And from what I could see, it is the second case. They are dishing out their own cryptocurrency. So we will be having another worthless shitcoin, on top of the 10,000 or so old ones. They expect their fans to purchase these coins, and they can get rich from the sales.
Actually both. We can't neglect the potential of this project and the amount of money they could possibly gain. And unlike the other "10, 000 or so old one" projects, this one actually has the fandom/supporters others could never have--even combined. I believe they're not going to abandon the project as they are a renown entertainment company. And they would lose a lot of investors of the company if this project will result just like the others. And I think they've planned this out carefully so that their investors/supporters, as well as the fans, wouldn't be disappointed. And I'm sure the fans would respond to this as well.
If you're curious about who is SM Entertainment, I suggest you pay
them a visit.
Any project of cryptocurrency that is being released now may not have effect on the market immediately, but it will be a factor for future effect when they eventually start functioning very well, because any project that is newly established will still have to go through the face of actually winning the heart of people to get them to buy the coin, and after which there is another stage of getting them to constantly be visiting the project, but that will be determined by the quality of project that they have.
This type of project is really a good one, entertainment industry is a sector that can really take use to that level that we want., there are few entertainment projects that we have now, and I am sure that this one being one of the first will really have the hype and get their project to be successful.
It's nice to see people who has positive feedback, and an open mind--who can see the potential of this project.