Gone are the days when airdroppers and bounty hunters were making it big in the hunting. Nowadays, a lot of people claim to be working on a crypto project do so just to disguise to obtain funds with ill intentions from the public. Most of these project conduct neither ICO nor IEO. They only call on airdroppers to publicize their tokens in return for payment in the publicized token. They use the airdroppers to build their communities. The hunters refer one another with the hope of getting paid.
The will the get their shock of life when the project team demand for little tokens as gas fee for the reward to be sent. Most of them have big pool of participants who if they should pay, the team easily cart away several thousands of dollars worth of ETH.
I always considered participating in Airdrop wasted time. Almost 100% of all airdrops are hype. Deception is manifested, as in a very small amount of payment, by deceiving payment for a commission, and also often in a complete refusal to pay or to pay in part. Even those Airdrops who have fulfilled their conditions and paid, all have a terrible price for their token or coin. Unfortunately, what could have helped many participants get start-up capital just turns out to be ordinary fraud.
This time airdrops are not hype but scam. Some airdrops even put very strict requirements for the participants to acquired their coins. Airdrop is a fraud and it looks like that was a true story.
More and more complaints come from the participants because they have not yet paid even some participants already done a lot of efforts.
It's a scam and i never call that strategy as a marketing effort.
It's too far from the marketing context.