"Our veggies are grown on blockchain!"
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Above exaggerated example of a slogan, may be a good example on how not to incorporate the technology.
When a company goes crypto without having a good reason for it, without understanding but only cuz it became trendy then some sort of image loss is highly possible.
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I allowed to quote myself here as a funny token of my "prediction" of sorts.
We already have the "chain" of supply that proves the quality of our vegetables, it is called a central square, greengrocery market where actual, small farmers can sell their produce. Please stop inventing wheel all over again, it will only make you look ridiculous.
When I ask you "why o why you doing this" you will give me the usual "because I can" then -> The fact that you are able to eat your own faeces, doesn't make it is a good idea.