French National TV Starts Advertising Bitcoin

[cheezcarls]

TF1, the first national channel in France, has begun broadcasting Bitcoin-related ads multiple times a day. The services being advertised are by Keplerk, which allows people to buy BTC in over 6,500 tobacco shops.

Bitcoin ads are airing in France on the leading national channels. Watchers of TF1 unexpectedly found themselves viewing Bitcoin ads promoting Keplerk’s Bitcoin services in between their programming. Keplerk is a company that recently announced BTC purchases in many of France’s tobacco shops.

Check out the full news here

For me, I think this is a great move by TF1. Now that they’re increasing Bitcoin’s exposure in France, I would expect that other countries who are pro-Bitcoin or crypto will follow suit in the future.

Like Malta, for example, they’re calling themselves as the “Blockchain Island” as the blockchain and cryptocurrency industry are booming there. In Southeast Asia, Philippines, Japan, Singapore and others might wanna do this in their respective local TV networks.

This would really help people finally understand what Bitcoin is all about, not listening to others who are thinking that Bitcoin is a ponzi scam (which was mostly used by network marketing companies and HYIPs who are using Bitcoin and other cryptocurrencies as front).

It would really help them to explore more on Bitcoin aside from just traditional stocks.

[TopTort777]

It was already announced in the begging of 2019 about an option to buy BTC in tobacco shop, but soon it was put on pause due to long transactions.

In October the campaign continued and now it is being advertised on TV. Well done France.

[hermawan9416]

France has already become the capital of the bitcoin revolution

[Tipstar]

Europe is again going to shine in the globe with their acceptance of modern technology and freedom for humans. Europe is the most advanced and most crypto accepted region with many of the new legit projects being involved in Europe. Their relative success would spread the adoption of crypto within Europe and beyond.

[pakhitheboss]

It is really a good news but, the problem is the vendor who is offering Bitcoin purchase at Tobacco store. For some people this will be the negative part as I hate smoking and smokers. For others who are smokers great idea to buy Bitcoin while you smoke 😃😃😃

[stompix]

It's not advertising Bitcoin.
It's advertising a service through which you can buy bitcoin, with quite some fees
https://keplerk.com/fr/frais-et-limites

Frais relatifs à l'achat de Bitcoin*
Ticket ou eTicket d’une valeur de 50€ 7,0%
Ticket ou eTicket d’une valeur de 100€ 6,5%
Ticket ou eTicket d’une valeur de 250€ 5,5%

In Southeast Asia, Philippines, Japan, Singapore and others might wanna do this in their respective local TV networks.

You do understand it's not France or Macron the French government who is doing this but a bitcoin business advertising its services?
For the same ads to run in those countries you first need a company that does this and has the funds to buy the ads.

Wonder how much Keplerk has spent on this, spots on TF1...must be pricey

Also, this is weird, doesn't look how this was launched a few months ago, you buy tickets worth x bitcoin but you can only activate them in your app?
And you must pass KYC to use it?
https://keplerk.com/fr/assistance/particuliers/kyc-et-verification/par-qui-mon-identite-est-elle-verifiee

Summoning LeGaulois ... 

[kryptqnick]

TF1, the first national channel in France, has begun broadcasting Bitcoin-related ads multiple times a day. The services being advertised are by Keplerk, which allows people to buy BTC in over 6,500 tobacco shops.

Bitcoin ads are airing in France on the leading national channels. Watchers of TF1 unexpectedly found themselves viewing Bitcoin ads promoting Keplerk’s Bitcoin services in between their programming. Keplerk is a company that recently announced BTC purchases in many of France’s tobacco shops.

Check out the full news here

For me, I think this is a great move by TF1. Now that they’re increasing Bitcoin’s exposure in France, I would expect that other countries who are pro-Bitcoin or crypto will follow suit in the future.

I am not watching TV at all, and it's been like that for years, so I don't know who and why even watches that (TV series excluded). My point is that TV is probably for people who are not interested in Bitcoin anyway. And obviously the service is promoting itself rather than Bitcoin. Moreover, I don't like the tobacco shop part. It's a personal choice to smoke or not, but promoting it is not a good thing. Moreover, it's not a good association with Bitcoin is creates. I mean, it's not as bad as it could be, I guess, but a chain of cinemas/cafes/shopping malls would be better. Still, though, it seems that this is better than nothing, it's still publicity and not necessarily a bad one.

[electronicash]

TF1, the first national channel in France, has begun broadcasting Bitcoin-related ads multiple times a day. The services being advertised are by Keplerk, which allows people to buy BTC in over 6,500 tobacco shops.

Bitcoin ads are airing in France on the leading national channels. Watchers of TF1 unexpectedly found themselves viewing Bitcoin ads promoting Keplerk’s Bitcoin services in between their programming. Keplerk is a company that recently announced BTC purchases in many of France’s tobacco shops.

Check out the full news here

For me, I think this is a great move by TF1. Now that they’re increasing Bitcoin’s exposure in France, I would expect that other countries who are pro-Bitcoin or crypto will follow suit in the future.

I am not watching TV at all, and it's been like that for years, so I don't know who and why even watches that (TV series excluded). My point is that TV is probably for people who are not interested in Bitcoin anyway. And obviously the service is promoting itself rather than Bitcoin. Moreover, I don't like the tobacco shop part. It's a personal choice to smoke or not, but promoting it is not a good thing. Moreover, it's not a good association with Bitcoin is creates. I mean, it's not as bad as it could be, I guess, but a chain of cinemas/cafes/shopping malls would be better. Still, though, it seems that this is better than nothing, it's still publicity and not necessarily a bad one.

while its true that people who are watching tv doesn't have interest in BTC, its still a good promotion to make it look less evil to the people who only heard bad things about BTC. 

but it must be pricey for the company to advertise BTC when there will be no money coming in from the tv watchers. too hard to make regular people to understand how btc works and if they don't get it, they won't use it the fact that its new to them.

[TRONTON]

Like Malta, for example, they’re calling themselves as the “Blockchain Island” as the blockchain and cryptocurrency industry are booming there. In Southeast Asia, Philippines, Japan, Singapore and others might wanna do this in their respective local TV networks.

In Southeast Asia, advertisements like this still look taboo, moreover it leads to commercial related purchasing info. What I have seen so far is only educational services about blockchain and national events.

I appreciate what Keplerk and TF1 do despite feeling that the effectiveness for the audience's catch will still be very low when they see it.

[Nolimitz84]

TF1, the first national channel in France, has begun broadcasting Bitcoin-related ads multiple times a day. The services being advertised are by Keplerk, which allows people to buy BTC in over 6,500 tobacco shops.

Bitcoin ads are airing in France on the leading national channels. Watchers of TF1 unexpectedly found themselves viewing Bitcoin ads promoting Keplerk’s Bitcoin services in between their programming. Keplerk is a company that recently announced BTC purchases in many of France’s tobacco shops.

Check out the full news here

For me, I think this is a great move by TF1. Now that they’re increasing Bitcoin’s exposure in France, I would expect that other countries who are pro-Bitcoin or crypto will follow suit in the future.

I am not watching TV at all, and it's been like that for years, so I don't know who and why even watches that (TV series excluded). My point is that TV is probably for people who are not interested in Bitcoin anyway. And obviously the service is promoting itself rather than Bitcoin. Moreover, I don't like the tobacco shop part. It's a personal choice to smoke or not, but promoting it is not a good thing. Moreover, it's not a good association with Bitcoin is creates. I mean, it's not as bad as it could be, I guess, but a chain of cinemas/cafes/shopping malls would be better. Still, though, it seems that this is better than nothing, it's still publicity and not necessarily a bad one.

Your logic is correct.But I think the situation will correct itself.After a while, bitcoin can be bought in other places.To be honest, I keep a close eye on French startups.I am sure that investments in them should be justified.

[palle11]

It is really a good news but, the problem is the vendor who is offering Bitcoin purchase at Tobacco store. For some people this will be the negative part as I hate smoking and smokers. For others who are smokers great idea to buy Bitcoin while you smoke 😃😃😃

You are right but not majority will see it as negative to advertise it in relation to tobacco.
I see it as a positive news for crypto enthusiast. Bitcoin is gaining wide grounds in europe as I also read that banks are going to accept it .

[Oilacris]

It is really a good news but, the problem is the vendor who is offering Bitcoin purchase at Tobacco store. For some people this will be the negative part as I hate smoking and smokers. For others who are smokers great idea to buy Bitcoin while you smoke 😃😃😃

You are right but not majority will see it as negative to advertise it in relation to tobacco.
I see it as a positive news for crypto enthusiast. Bitcoin is gaining wide grounds in europe as I also read that banks are going to accept it .

LOL! Not just you only hate tobacco then you do generalize that it would be already a negative advertisement? How you do talk about that typical stuff thing in regards with fiat with tobacco advertisment, does it really give out such impact? Not all people do hate up things but rather they would have that curiosity in mind once they do able to encounter new things.

This is actually a good news yet advertising from a national TV isnt really a basic way of adoption but rather a good accomplishment.

[minersday]

It is always great to see some level of promotion to increase the awareness of the existence of Bitcoin but my major worry is that this kinda promotions do not really educate people on what bitcoin is and how different it is from existing traditional payment system. People will not accept to use something which they do not really understand what it is. In as much that there are other advert of Bitcoin, the adoption of it is very slow. Once people get to understand the nature of Bitcoin, adoption will be fast and easier.

[Oceat]

It is really a good news but, the problem is the vendor who is offering Bitcoin purchase at Tobacco store. For some people this will be the negative part as I hate smoking and smokers. For others who are smokers great idea to buy Bitcoin while you smoke 😃😃😃

Just don't talk about in general because there are some people who like to smoke even if you like it or not. Tobacco seller may decrease in the future due to the new alternative ways of smoking like the e-cigarette or vape. Although the effect on health of real cigarette and vape are almost the same.

Maybe the merchant is trying to sell some e-cigarette with Bitcoin although I've read some thread here before when someone wants to buy a certain cigarette from a certain country while offering to pay it on Bitcoin. I don't know the next part of that if he did find a seller or not but buying any products is possible, thanks to Bitcoin.

[samcrypto]

Europe is again going to shine in the globe with their acceptance of modern technology and freedom for humans. Europe is the most advanced and most crypto accepted region with many of the new legit projects being involved in Europe. Their relative success would spread the adoption of crypto within Europe and beyond.

There are so many countries in Europe where they fully accept cryptocurrency and its good that France is one of them. I agree that Europe will become the best continent to use cryptocurrency and there’s already a lot of project  from them. France is going to become more digital soon and this can be lessen the case of Atm fraud which is happening on many places, more countries should follow this one.

[MURONDI]

I am sure in the future other countries will follow that step, I hope these ads can help increase the popularity of bitcoin, thus impacting on the demand for bitcoin and making the price more valuable.

[hello_good_sir]

Pretty sure Keplerk or another company announced that there was going to be an option to spend BTC on cigarettes and e-cigarettes earlier this year, kinda sucks that it took them several months to get it implemented, although better late than never.

Not sure if it's the best idea to only let tobacco be bought with BTC, it sort of gives off a bad vibe of BTC (I understand cigarettes aren't illegal, but they aren't good for you either), I think there needs to be a lot more mainstream adoption, where it can be used to buy groceries or electronics before they start seeing any actual numbers.

[joniboini]

Is TV ad cheaper than Google ads?

I wonder why Keplerk chooses to advertise on TV when I'm pretty sure most people (or at least millenials) see Google more often. On top of that, it's funny to see how this turned from 'a business doing their thing' to 'French advertise Bitcoin!'.

[blckhawk]

This could potentially impact the market significantly when seen in a long-term manner. Adoption looks inevitable now and there are these news that comes up quite often, and FUD spreaders are now silent. Even with their attempts to hinder further adoption, Bitcoin always finds its ways and proves that it could be used as an alternative mode of payment, not only with illegal things but also the legal market. It just seemed to be predictable and quite sad to know that Bitcoin first emerged in the illegal black markets, but now it's turning the other way around.

[Eclipse26]

This is what I'm looking for. A bitcoin-related advertisement on national tv. I see it as the best way of promoting bitcoin since a lot of people across a country is watching tv, and it will make it easier to spread awareness about bitcoin. I would definitely love to see a bitcoin advertisement here in my country. The Philippines is a crypto-friendly country as well, so it would attract other local people. Unlike socmed promotions, people would easily trust ads on tv compared on the internet since there's a lot of fake news and info spreading there. While on tv, it's most likely to be trusted and approved products.