Importance of good marketing

[BlackFor3st]

Alot of projects in this crypto space lacks good marketing. Gone are the days where people use top personality to market their project for people to invest.
Some project have product but zero marketing. This makes them still undervalued and unnoticed.
Good marketing and a good community will bring a great progressive result for a project.
The crypto space values the community so much because they play a great role. Having a good community is Paramount and part of good marketing . Also listing on a good , popular, relaible exchanges is a form of marketing that will Introduce a project and it's product to a wide range of people.

Marketing is very important to any project if they like to succeed and if possible they should create a marketing plan that is unique so they can gather huge amount of crowd and also investors. What I notice to some projects also is that they were unable to create a solid marketing plan because they have no starting capital and partners.

But genuine projects usually prepare these kind of problems before they are going to launch their project to the public, they make sure that their marketing are already in place.

[Polar91]

Alot of projects in this crypto space lacks good marketing. Gone are the days where people use top personality to market their project for people to invest.
Some project have product but zero marketing. This makes them still undervalued and unnoticed.
Good marketing and a good community will bring a great progressive result for a project.
The crypto space values the community so much because they play a great role. Having a good community is Paramount and part of good marketing . Also listing on a good , popular, relaible exchanges is a form of marketing that will Introduce a project and it's product to a wide range of people.

Actually, the concerns in most projects in crypto isn't about the marketing but rather the implementation. A lot of investors in crypto are now off from ICO/IEO because the promise given to them weren't met. In this case, it's normal that their trust will also be gone too no matter how much effort does the developer gives.

Going back to the topic, in my personal opinion marketing and implementation should be balanced. What everything that were promised should be given or implemented otherwise investors faith will fade wether gradually or rapidly.

[Lexurdania]

Marketing is the most important thing in all business sectors including the sale of tokens. There may be a few projects that can survive without a large marketing fund but they rely on a large community and every part of the community always markets coins without pay

[Kotone]

I prefer a project that hasnt much marketing but I can see its development. Sometime we can view all progress on github repository. Yes, most projects doesnt have this. They should change their perspective on judging new one. Some say, this isnt efficient but for crypto enthusiasts this is the legit reference of picking a project. Marketing helps the projects but with bad advertisement could lead to a bad effect too.

[Arcas]

Why many project failed and never raise for making investor and owner looks happy, I think many project giving bad promise and look not serious with their road map in schedule of ICO and IEO way, try to reschedule and make on time to give opportunity for investor.

[Yudhisthir]

A community is a result of good marketing. You don't necessarily spend more to market your project but you need to be innovative in gaining the attention.
Being listed as IEO on binance is still a large marketing success a lot of money won't bring. Even if the project doesn't achieves that, there are several more to look for. People trust the ones that are known to them. And to make people know, the project should address what the general community wants a project to have.

[trauchot]

I agree that good marketing will always help any company to advance their technologies and capabilities to a new level, but unfortunately not all companies understand this and therefore do not spend much time on marketing or devote very little to it and therefore such companies have huge problems.

[Coyster]

BTT Signature campaigns aids projects and ICOs in advertising their coins and awakening people's consciousness to their products. But how can we judge the efficacy of this strategy; for the project, it's of a good benefit to them, many people get to know what they are all about and maybe cajoled into investing.

But this adverts don't change anything for the investors, they are still swayed into investing in wrong coins, probably because they had an impeccable method of catching investors. The good coins many a time and oft do not even need to go through the hassles of rigorous advertisement, I do not fancy adverts as a means of success, it could even be deceitful.

[bobelr]

You hit it. But somewhat not applicable to all projects. What you see as a bad marketing strategy another sees as best. It's all depends on how we perceive it. AtomicWallet for instance is one project that has good project (atomic Wallet) and has examined good strategy IMO. It has gained more traction compare to inception from 5 months to date. Need more information? See https://atomicwallet.io

[LogitechMouse]

Marketing has 2 sides, either it will yield positive results for the team or negative results.

TBH, marketing strategies for ICO right now isn't working that much anymore compare to how ICO's are marketing their project 2 years ago. Some of them are using popular crypto enthusiasts like Roger Ver, Faketoshi and other famous enthusiasts and it attracts many investors. Now that strategies isn't working anymore because of the scams that are happening in ICO world. I don't know what are the other marketing strategies that can work with ICO. Maybe Social Media Marketing will help or they can pay famous people to to advertise their project.

[bison]

Marketing is the most important thing in all business sectors including the sale of tokens. There may be a few projects that can survive without a large marketing fund but they rely on a large community and every part of the community always markets coins without pay

I hate to admit it but this is the truth. For me, a project's long-term success is totally dependent on the community and the ability for the project to gain adoption and use case. And in the beginning, in this market with thousands of competitors, the only way to get in front is with really good marketing. Remember, community is also part of brilliant marketing!

You are right, when a community is strong it will form a strong market too. but the problem is sometimes the developer doesn't think about the community component as a whole. even when development is carried out the developer focus is only on investors and products. there is no attempt to find new people with fresh funds.

[Stanlo]

Alot of projects in this crypto space lacks good marketing. Gone are the days where people use top personality to market their project for people to invest.
Some project have product but zero marketing. This makes them still undervalued and unnoticed.
Good marketing and a good community will bring a great progressive result for a project.
The crypto space values the community so much because they play a great role. Having a good community is Paramount and part of good marketing . Also listing on a good , popular, relaible exchanges is a form of marketing that will Introduce a project and it's product to a wide range of people.

I admit, that's why many new projects end up on bad exchanges because they lack the knowledge of good marketing, bad exchanges means fake volumes and that won't do any good for the project

[qazgroup]

You are right but we have seen many projects that have gained massive hype and fomo without any marketing or promotions whatsoever, so there are many factors i guess that influence the popularity of a project but i agree marketing is necessary to project and present a startup to masses.

[ecnalubma]

Good marketing is a necessary specially if you have a quality project, even the trash projects take advantage of it to accumulate large community. Its one of the best way to introduce a project to the public.

[Valzador]

You are right but we have seen many projects that have gained massive hype and fomo without any marketing or promotions whatsoever, so there are many factors i guess that influence the popularity of a project but i agree marketing is necessary to project and present a startup to masses.

I do not believe what you say, it is possible that the project you mentioned is not promoting because they have collaborated with famous partners and caused FOMO.
can you name one of the projects you are referring to?

[kaya11]

Now it seems the marketing strategies of some crypto projects lack passion and dedication, they use random guys to do the job and somewhat fails because the guy isn't capable of doing the best possible ways to enhance the marketing plans of the project. After consecutive failures and the funds raised are nearing to it's ends, they planned on leaving the community and just go separate ways. I have seen on telegram groups that they were promising at first but when things go bad they just leave like nothing happened.

[calandra78]

You are right but we have seen many projects that have gained massive hype and fomo without any marketing or promotions whatsoever, so there are many factors i guess that influence the popularity of a project but i agree marketing is necessary to project and present a startup to masses.

I do not believe what you say, it is possible that the project you mentioned is not promoting because they have collaborated with famous partners and caused FOMO.
can you name one of the projects you are referring to?

sometimes some projects don't do marketing that is too big or don't even do a bounty campaign but they can also get success. it depends on how the work and how the marketing is done by the team.

[itsv]

Marketing and presenting your project you audience is the key here even shit coins/ scam managed to deceive the common people take for example one coin and bitconnect ..both were very much hyped using social media and events  back then even though both were ponzi schemes. But the still managed to fool many people.  In short what i am trying to say here is that marketing is an art and you can sell pretty much anything if marketed properly.

[kindbtc]

Marketing has core importance and we have seen that most of the projects have allocated a good percentage of funds for marketing purposes and even in roadmap as well most of the projects have indicated their marketing plans down the road so i think marketing is one of the most important aspect of a new project that effects the success of a project massively.

[slashz9]

yes there are also many CEO who don't even know about creating or running a project but still want to make a project.
and of course we know the end is failed, because of lack of experience and they think running a project is easy, like making an airdrop / bounty program to raise funds and then register on the market without thinking in the future what the project will be, what is the effect on the real world, does it have an impact and can survive amid intense competition.