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March 16, 2020, 01:59:46 AM |
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With the arrival of the blockchain era, it is time to make advertising on the chain.
Back in 2018, the digital advertising consortium AdLedger, a blockchain advertising company set up by IBM, Tegna and HadHive, had utilized blockchain technology to increase the transparency in the advertising process and advertisement amount. The rise of the AdLedger has led to the speculation about the viability of blockchain advertising. Due to the immutability nature of blockchain technology and the fact that data is crystal clear and checkable, on-chain advertising systems help advertisers accurately acquire the process of advertising and the actual data on delivered effects. Thus, the problem of false high traffic is solved.
Blockchain advertising companies make use of blockchain technology to transparentize advertising system, so that traffic owners, advertisers and users can achieve mutual trust. However, as centralized institutions, blockchain advertising companies are also affected by regulations and value business interests, which makes the fairness of information release far from enough. At this point, a truly decentralized advertising platform on the chain has become the free territory that advertisers and users both seek.
VDS is a free blockchain ecosystem constructed under the principle of decentralized anonymity. VAD, which plays a vital role in the entire decentralized network of VDS, is a fair ad-bidding broadcast system. An advertising spot is generated every hour or so on the VDS chain. There’re 24 ad-spots for the advertiser to choose from at the same time. Those who intend to advertise need to bid, only bidders with higher quotes gets their edited info published and delivered to every VDS wallet. This is also referred to as the cross- network broadcasting. Among all broadcast info, the highest bid in history will become the Top VAD, which exceeds the display time of about 24 hours until there’s a new Top Ad. Generally speaking, Top Ad enjoys more VAD benefits.
In VDS, everyone has a fair competition in the right to broadcast info, and the content is guaranteed by the code not to be tampered with. On such conditions, VAD completes the iteration from info transfer to value transfer. This is not only because VAD is delivered to the digital wallets of countless crypto enthusiasts, but also because we can conduct business transactions directly according to VAD, and such commerciality will penetrate into the Trust Stamp network, and plays more roles through the trusted interpersonal network, which has committed a deeper lever than the single transmission, and achieved better value.
Moreover, in the decentralized free ecosystem of VDS, there’s no intervention from centralized agencies and no release restrictions for each VAD. A successful bidder can publish whatever he wants on VAD. VDS has created a truly free on-chain advertising system in a decentralized world where any idea or content is accepted. The autonomous ecology of VDS is open and free, and away from the influence of third-party centralized institutions. Only when information becomes more responsive to the needs of ecology can it achieve higher communication efficiency and better advertising effect. Therefore, VAD is praised by many users as the magical advertising system on the chain.
As a decentralized blockchain advertising platform, VAD, the ad-bidding broadcast system in VDS has maintained the ordinary blockchain advertising companies’ advantages in immutable data and accurate delivery, meanwhile, it will be viewed by large audience due to the enormous user base in VDS ecology. There’s no content restrictions in this highly decentralized autonomy. Eventually, VAD, the magical on-chain advertising system, will become more influential and reach more users in the end.
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