That comparison will Nike doesn't make sense to me, comparing apples to oranges.
Bitcoin will easily reach that ATH again, it maybe won't reach 1 million like some have predicited but it should go much higher than what it is now.
No one knows what Bitcoin's price will be in the future. It could hit $50k, $500k, or even $1m in a few years from now. The fact that Bitcoin's block reward will experience a reduction every 4 years, tell us that Bitcoin should be more valuable over time. It's very unlikely Bitcoin will never reach a new ATH, since there's always demand for it on the market. The "pumpers" and whales will always exist in the crypto world. It's no secret that Bitcoin's halving event brings more hype than anything else. People will gain the sentiment of "FOMO", contributing towards a massive increase in Bitcoin price over the long term.
It's important to recognize that Bitcoin is a new type of asset class that's completely different from what we've been accustomed for a long time. Stocks, precious metals, and traditional Fiat can never be compared with Bitcoin directly. It was designed to be independent from the world's monetary system, making it a truly sovereign form of money for the whole wide world to use. Sooner or later, Bitcoin will reach a new ATH. The question is when will this happen? In the uncertain world of crypto, no one knows for sure. As long as you continue to buy Bitcoin, you can contribute towards a price increase on the market. Let's hope that there are more buyers for Bitcoin than sellers to see higher prices in the long term. Just my opinion