Also, I think that giving loans also involves the risk of loans getting defaulted and the people not returning the loans if proper collateral is not collected.
the chance of that happening was 0, all the betfury loans had to be collateralized with more than the loan amount, and they had a set threshold if the collateral price drops below a certain level the borrower had to either increase it, or they got liquidated.
If they had continued this, it would have given them a boost and stood out among the gambling industry as no other site offers this, but then there must be a valid reason to close this service.
my guess, it wasn't profitable enough, and dealing with loans probably was a massive headache for them with how the prices are right now, so they just decided to shut it down.