Analyze the team behind it. Look at social media. and most importantly the partner of the project, if they are able to partner at least with an exchange or a company, this can be used as an indicator that it is a good project.
but it must be remembered that you have to check the truth of the partner because so many are manipulating to gain investor confidence
Deeper research in accordance to any addition around the market, if the project is certain that it isn't just a pump and dump project
the chance is high in gaining good profits.
There are lots of copy project and you should sort it out before you place your money and start investing, it will allow you to avoid making
mistake and being victimized by scam developers.