Zlatan Ibrahimovic sueing EA due to using his image on FIFA21

[rdbase]

This is a strange one.
Zlatan Ibrahimovic did not agree to using his likeness in EA Fifa21. As I would of thought every professional player had something in their clause that EA sports was able to use their image and likeness in their video game titles.
Now with the front cover it is obvious they needed to get approval to use them to splash as a promotional model so to sell their games. But this is different.

https://www.dexerto.com/fifa/ea-sports-responds-to-zlatan-ibrahimovics-fifa-21-licensing-threats-1469512/

Also many other players are on Zlatan and his agent's side of this legal case.
https://www.dailymail.co.uk/sport/football/article-8990001/Mino-Raiola-reveals-300-players-ready-join-Zlatan-Ibrahimovic-fight-EA-Sports.html

[celot]

Recently Zlatan Ibramovic questioned the use of his name and face in the FIFA 21 game and he emphatically invited all players to join in refusing to use the name of a football player without their permission. Even though this game has been released for a very long time, even PES has been using the name of a football player for nearly 20 times. On the one hand PES has a contract and cooperation with FIFA which covers all football players but Zlatan's protests also make sense because he uses his name without permission or it could be that Zlatan wants to get a fee for using his name.

[DeathAngel]

He’s certainly a bit of a character isn’t he, Zlatan. Fantastic player but he really is a bit of a douche isn’t he.
Take a look at some of his erm, famous quotes -

www.fourfourtwo.com/amp/features/19-best-zlatan-ibrahimovic-quotes-world-according-manchester-uniteds-new-boy

[Yudhisthir]

While using the name and photo of a celebrity to sell a product, they should ask for the permission of those celebrity first. One of the reason why many newer games uses the Name with miss-spelling and a cartoon face is to avoid the royalty. But if EA is using the real name and picture, they should provide a royalty to the players. Considering the practices of EA, they could have made players sign their term without them knowing.

[avikz]

I am not sure why EA has used footballers name and lookalike digital models without their permission!! If EA had done that, a footballer like Zlatan Ibrahimovic who earns a whooping salary of 35 million in USD, wouldn't have sued them! However, we love both Zlatan and EA, so I hope some out of court settlement would work out soon!

[coinlocket$]

Players have the "copyright" on their image and often their contracts have clauses on who can use their name, in this case, pictures.
For companies, the photo of those players is a clickbait to get visibility to the mass.

It's like if you want to sell your lemonade and you put the Coca-Cola logo on the bottle, same thing clickbait and you can't do so.

If he has a contract for his own right I see nothing wrong here.

[rdbase]

Players have the "copyright" on their image and often their contracts have clauses on who can use their name, in this case, pictures.
For companies, the photo of those players is a clickbait to get visibility to the mass.

It's like if you want to sell your lemonade and you put the Coca-Cola logo on the bottle, same thing clickbait and you can't do so.

If he has a contract for his own right I see nothing wrong here.

Yeah I get that much.
But doesn't EA sports owns anything to do with the players in all those leagues. They sponsor each and every game I have watched in the EPL showing their logos on the game clock for gods sake.

So if this legal situation Zlatan has put up has any merit to it, then that means any other athlete from the other sports leagues NFL, NHL, NBA, PGA, NCAA, etc can sue EA for the exact same thing.

[coinlocket$]

Yeah I get that much.
But doesn't EA sports owns anything to do with the players in all those leagues. They sponsor each and every game I have watched in the EPL showing their logos on the game clock for gods sake.

So if this legal situation Zlatan has put up has any merit to it, then that means any other athlete from the other sports leagues NFL, NHL, NBA, PGA, NCAA, etc can sue EA for the exact same thing.

EA owns nothing at all and needs to pay the copyright.
They need to sign contracts with teams.

For example in FIFA EA can't use Juventus name, stadium, and suits, they have not paid the copyright, and Juventus sell their stuff exclusively to PES.
(They still can use real names)

[hulla]

This is a strange one.

It's not something strange and it if the EA game teams/provider notice very well they ought to be aware of this issue before now because for some (300) players to joined Ibrahimovic in the fight against the EA using his image shows that the issue has been talking about among the players that EA scam them off their rights and entitlement.

[Lanatsa]

I am not sure why EA has used footballers name and lookalike digital models without their permission!! If EA had done that, a footballer like Zlatan Ibrahimovic who earns a whooping salary of 35 million in USD, wouldn't have sued them! However, we love both Zlatan and EA, so I hope some out of court settlement would work out soon!

EA would learn something from this which they would really be aware that there are really players that who doesn't really like for their faces and names to be putted up into something
even if you are a known one or famous.

Its my first time on hearing out this though yet who would be the one will make some contrary on putting up your name or image?
I agree about that he had some character. 

[acroman08]

He’s certainly a bit of a character isn’t he, Zlatan. Fantastic player but he really is a bit of a douche isn’t he.
Take a look at some of his erm, famous quotes -

www.fourfourtwo.com/amp/features/19-best-zlatan-ibrahimovic-quotes-world-according-manchester-uniteds-new-boy

yeah, just like any other narcissistic athlete, nothing new. the company should know about legalities and them using someone's name without asking the guy is unprofessional on their part. the dude may be a douche but he is still on his rights to sue for using his name without asking him.

[Ucy]

This is interesting.
Probably similar to movie producers  using the "likeness" of real people for the movies. I wonder if that is copyrighted or whether they need permission from their owners to do so. Well, for certain reasons, I don't think I will allow people to do thesame thing with my "likeness" without my permission.
Hopefully, the player is doing that for good/moral reason rather than for money.

[swogerino]

I find if strange for a multi million dollars company like EA being not careful to digital rights laws.If they truly have not ask him for permission before publishing the game then it is in Zlatan right to sue them.I hope this is sorted out in the best of the ways.

[Cnut237]

This is a strange one.
Zlatan Ibrahimovic did not agree to using his likeness in EA Fifa21.

If I were working at EA, I'd be tempted to say 'fine, we'll remove you from the game'... and then replace him with a fictional tall, skillful Swede, as close to the real thing as I could legally get away with.
Perhaps call him Zlatan It's-not-him-ovic?

[bounceback]

This is a strange one.
Zlatan Ibrahimovic did not agree to using his likeness in EA Fifa21.

If I were working at EA, I'd be tempted to say 'fine, we'll remove you from the game'... and then replace him with a fictional tall, skillful Swede, as close to the real thing as I could legally get away with.
Perhaps call him Zlatan It's-not-him-ovic?

Maybe good ideas change Ibrahimovic name with other name but have change to with his image on EA sport, I think Ibra wanna get fee from his name and picture label on EA game and exactly if bring to court this cases will win by Ibrahimovic because every one wanna get the name and picture as label have ask allowed from the owner. But why for this first time Ibra wanna complain where he is last five year or seven years ago why not to try complain why his name on EA game 

[kamadazje]

This is quite a misunderstanding for sure and using someones image without their approval is not good at all and Zlatan has a a good reason if he  indeed sue EA in using his image without his approval.

I am not so sure if what is the big reason behind this action as it will not be that big for sure if there are no deep reason aside from using the image of Zlatan as right now there are many players who are ready to support Zlatan, this only means that they understand the situation very well in favor of Zlatan.

[covfefe_]

After Zlatan Ibramovic, now Gareth Bale is also claiming EA used his name and photo without his permission. EA has been paying players time and again to use their real name and photo and they sometime seem to miss doing that leading to such circumstances. EA would probably pays some good money to both these players and the dispute would settle peacefully.

[FontSeli]

I find if strange for a multi million dollars company like EA being not careful to digital rights laws.If they truly have not ask him for permission before publishing the game then it is in Zlatan right to sue them.I hope this is sorted out in the best of the ways.

As far as I know, Electronics Arts has a contract with FIFA, which allows them to use in their game real club names, league names, real cups, as well as player names and their images. I have not studied the subtleties on which the lawsuit of Zlatan Ibrahimovic is based. However, I doubt that the lawyers of such a large company would allow the illegal use of someone else's name and image.

[masulum]

EA owns nothing at all and needs to pay the copyright.
They need to sign contracts with teams.

What about the agreement between AC Milan and EA? hasn't this company signed a contract with the club? I don't know what the details of the contract are, but what's on my mind, does the contract not include all players that can be used by EA in their game? If the contract deals is including all of AC Milan (stadium, jersey, logo and players etc), I think EA on the right side to use Ibra on their games.  Since the main issue just mentioned about membership of FIFpro, but not mentioned about the clubs deal.

[asus09]

EA owns nothing at all and needs to pay the copyright.
They need to sign contracts with teams.

What about the agreement between AC Milan and EA? hasn't this company signed a contract with the club? I don't know what the details of the contract are, but what's on my mind, does the contract not include all players that can be used by EA in their game? If the contract deals is including all of AC Milan (stadium, jersey, logo and players etc), I think EA on the right side to use Ibra on their games.  Since the main issue just mentioned about membership of FIFpro, but not mentioned about the clubs deal.

I think EA have contract with AC Milan only not with all player, I know is right what have did by EA but we can't fault for Zlatan to complain with his commercial fee after put his name and his picture on EA game, need solution both them EA game and Zlatan, but I think almost game not have deal with all player to get their name only have contract with FIFpro become player football association and have ask them where is the money fee use from EA working now, the same like what happen with FIFA or UEFA make nation league and complain by Toni Kroos when many player have playing many gamed during FIFA international match and team have loss many player with injury after back from national team.