Ahead of the launch, Libra changed its name

[kapalmabur]

It's possible they changed their Libra name to Silent because luck would go to Diem's side,
we know that Libra was a controversy in the last year, failed Libra to launch, and in 2021 they reportedly will,
and of course Diem is a good name choice.

[leea-1334]

Well,,, I guess I myself would not want to be associated with that very embarrassing moments in front of all the regulators when being questioned and not being able to answer anything!

Old people like us will not ever forget though,,, but now Paypal is on crypto, Facebook will soon be, and people will forget about Libra and how badly they fared in front of inquiry!

[poodle63]

It is not clear why they changed the name of the project, because everyone knows that Diem is Libra, well, of course, the creators of Diem have their own plans for this, so it remains to wait a little more and in 2021 we will already see what Diem is and we will see what heights Diem will reach.

Normal occurence when a project is domed like Libra back then if the company want to revive it, might aswell give a fresh name so that people won't get to know the past of the project or atleast  to make people put more hope to it rather than using the name of a failing project. Libra is already doomed by regulations and now we see the new relaunch of it called diem.

If you don't believe try to find some company that rename theirs just because past mistake. Pretty common occurence.

[chenille]

It's all to cover up bad reputation.
Libra was already damaged before it launched but people won't be fooled again because it is easy to spot a currency launched by Facebook.
People are very sceptical towards Libra because it's a centralized coin issued by Facebook and different big corporations control it. People should just avoid it and use fair coins.

and of course Diem is a good name choice.

Yes, but it won't change people preventing from knowing how fraudulent Facebook's currency is.

[Tervelatuk]

It's possible they changed their Libra name to Silent because luck would go to Diem's side,
we know that Libra was a controversy in the last year, failed Libra to launch, and in 2021 they reportedly will,
and of course Diem is a good name choice.

Diem means silent in bahasa  , .libra team ofcourse have special reason why need to change their name. especially to avoid warn from SEC as regulator in US . but overall its good step for libra , they move step a head to launched project. and for crypto market it will bring positive impact that will attract new investors come to market again.

[darkphoenix2610]

Libra to Diem rebranding is now facing a lawsuit. Last December 01, Libra announced that they will be changed their name to Diem Association. Their rebranding aims to give a new face to the project after major setbacks following the intense regulatory battle it faced when it was announced last year. But yet again they facing another legal battle and this time with Diem. https://crypto.co/technology/from-libra-to-diem-rebranding-faces-lawsuit/

[Farma]

Maybe they are scaping from negative feedbacks from the previous name that is why the rebranding happened. It is something like a marketing strategy though the idea of the project is the same so it does not matter at all. It does not matter on how many times the team would change it's projects name as long as they are making it a working project and not abandon it once they've got what they need from investors. Team matters most because good looking project name is nonsense if team are scammers and stupid.

well, as long as it still has Facebook tokens, it doesn't matter. however, still, there are still problems that previously needed to be resolved. besides, changing the name is not a problem as long as the team is the same. well, the most likely thing why they do this is to cover up the negative feedback they have received from the previous name.

[Kunnu]

Now this name seems to me very unique in comparison of previous name maybe libra team has something different strategy for their project that's why they had to change the name of the project even though I don't think it will leave any negative impact on the project the main point is the structure of this project must be strong to achieve success.

[ecnalubma]

Part of the marketing strategy, but will it work? Still it won't please lawmakers, the project has still a lot of things to workout. This is a very ambitious project by Zuckerberg because it will challenge existing cryptocurrencies like Bitcoin. If their project will succeed they'll get a big chunk of market but if they fail they are going to part of coin obituary, but its Facebook they have best resources in terms of advertising their agenda lets look close.   

[qory]

Was it official already? I really don't think that's a good name they were already know as Libra and many people are already looking forward to it. By the way where could I possibly buy the Libra coin? will it be listed on an decentralized exchange?

[MandatoryOption]

Was it official already? I really don't think that's a good name they were already know as Libra and many people are already looking forward to it. By the way where could I possibly buy the Libra coin? will it be listed on an decentralized exchange?

Ofc, it was officially announced. But I haven't really seen much about Diems launch at all (tbh I don't really care either). Will they hold an official TGE for the launch or will they just start to accept USD on Facebook and give you Diem in exchange?

[chanler]

It is a bit strange for me, why Libra should be changed to Diem? This rebranding seems to not bring a significant impact for the project. Instead, many people feel not familiar with the new name. People have been familiar with "Libra" name, it is cool. On the other hand, Diem seems unfamiliar, I never know the word and what the meaning is. I hope this rebranding won't make a disaster for the project.

[plvbob0070]

Libra to Diem rebranding is now facing a lawsuit. Last December 01, Libra announced that they will be changed their name to Diem Association. Their rebranding aims to give a new face to the project after major setbacks following the intense regulatory battle it faced when it was announced last year. But yet again they facing another legal battle and this time with Diem. https://crypto.co/technology/from-libra-to-diem-rebranding-faces-lawsuit/

Before they choose another name for rebranding, they should have looked at this kind of possibilities first. I mean, it's a common issue for brand names so they should have ensured that there would be no problem first. They want to rebrand Libra to give a new face to the project, but with this new issue, it seems that they will still face some issues again before their launch.

[lxiaoh]

Yeah, it feels weird, changing the name before it's launched, the Libra name was so famous, There are a number of topics that talk about Libra in here. Diem is so strange for everyone, i am confused by the name change.
it's a grave military mistake to replace the general during the battle.

[FontSeli]

Hello, friend.
There is such a wonderful site World Intellectual Property Organization where you can see information about registration of patents, trademarks and other objects that are intellectual property.
Here is what I found there at the request of the LIBRA:
https://www.wipo.int/tools/en/gsearch.html?cx=016458537594905406506%3Ahmturfwvzzq&cof=FORID%3A11&q=Libra#gsc.tab=0&gsc.q=Libra&gsc.page=1

You have provided a good link that allows you to confirm my words that I said earlier about owning the Libra trademark. If you look at the decisions of the WIPO Arbitration and Mediation Center, you can see that all the disputed decisions regarding the ownership of this trademark were made in favor of Facebook Inc.

I know a little about this organization and how it works, which is why I provided a link to it to help confirm what you said.

I've checked a few of them. They are about "Facebook-Libra" trademark, or "IBUK Libra" (some Polish library) and not trademark for the world Libra.

It all depends on what this brand is associated with. There may be several brands of "Libra". One will be associated with a coin in the crypto market, another may belong to foodstuffs, the third to diapers, and so on. The main thing is that there are not several products with the same brand names in the same category. Also, everything still depends on the countries for which the trademark registration is made. There are many nuances.

[Zeehaxan]

On December 1, the Libra Association announced a change in its name. The campaign now has the name " Diem». https://twitter.com/DiemAssociation/status/1333790806314926089 Also when going to the address https://libra.org, redirects to a new address https://www.diem.com The campaign logo remains the same.
https://www.diem.com/en-us/updates/diem-association/

I understand this was done so that the negative that preceded the launch of Libra was not transferred to the project that is being launched in January. How do you explain the reason for this rebranding?

I know there are hundreds and thousands of people that are crazy for this project especially because it is com8ng from one of the top tech companies of the world but to be honest this rebranding seems dull and I have lost interest in this project now.

[Wawa2013]

Until now I still don't know why Libra rebranded before its release, even though Libra is a good name and is well known to many people.
Based on my guess, maybe this is a marketing strategy from Facebook to make Diem's release viral. But I read in several articles that
Diem got a lawsuit, It seems that Facebook always gets into trouble when it comes to releasing crypto coins that it creates. There may be
parties who don't want Libra / Diem to be released.

[tvplus006]

I've checked a few of them. They are about "Facebook-Libra" trademark, or "IBUK Libra" (some Polish library) and not trademark for the world Libra.

It all depends on what this brand is associated with. There may be several brands of "Libra". One will be associated with a coin in the crypto market, another may belong to foodstuffs, the third to diapers, and so on. The main thing is that there are not several products with the same brand names in the same category. Also, everything still depends on the countries for which the trademark registration is made. There are many nuances.

I have selected a decision of the WIPO Arbitration and Mediation Center in which the plaintiff along with Facebook, Inc. acts and Libra Association against the company Registration Private: https://www.wipo.int/amc/en/domains/decisions/text/2020/d2020-0530.html THE same decision lists Libra trademark registrations that are owned by the Libra Association.

[NeuroticFish]

Although this doesn't make sense to me (if this would be as you are saying, then I would have been forced to buy apples from Apple store), you do have some sort of proof and I don't find any.
I am not convinced what "word mark" means.
However, I'll leave this as it is. As I said, you do have proof while I have none and I can respect that.

[FontSeli]

I have selected a decision of the WIPO Arbitration and Mediation Center in which the plaintiff along with Facebook, Inc. acts and Libra Association against the company Registration Private: https://www.wipo.int/amc/en/domains/decisions/text/2020/d2020-0530.html THE same decision lists Libra trademark registrations that are owned by the Libra Association.

Good job!

Although this doesn't make sense to me (if this would be as you are saying, then I would have been forced to buy apples from Apple store), you do have some sort of proof and I don't find any.
I am not convinced what "word mark" means.
However, I'll leave this as it is. As I said, you do have proof while I have none and I can respect that.

Usually owners try to register their trademarks so that competitors do not have the slightest chance of using them. Therefore, the entire trademark as a whole and its component parts, such as text, graphics, design elements, and so on, are registered. All this makes the trademark much more secure. Facebook did something similar.