In my opinion, the impact of the lawsuit filed by the SEC is very influential on XRP right now and even Ripple is experiencing a very significant price drop in the crypto market. Going forward, Ripple will continue to innovate and try to improve its reputation as Ripple is considering moving outside the US amid growing frustration over the lack of clarity of regulations. moreover, the majority of Ripple's customers are based outside of the United States.
It's pretty obvious by now isn't it? The impact was so huge that XRP didn't reach or surpassed it's previous all time high. And all we see is the usual pump and dump.
Going forward? That is if they win this lawsuit, otherwise it will be a downturn for the project. And the only thing they can do is move out of the US of A, go to other countries which is more friendly like Japan and continue their services there.