Peer-to-Peer Advertising, and Social Network Powered by Bitcoin + Stacks

[blackboy]

Hi! I'm building a Peer-to-Peer Ad Network called Bitfari (https://www.bitfari.org) where users can buy ad space at a dynamic price that is adjusted to foot traffic and historic performance of billboards/screens as recorded by the blockchain. This will allow advertisers to bypass agencies, newspapers, and other middlemen to gain ad space that's about 90% cheaper in most cases. The system can handle any HTML ad and any type of digital screen. I am also working on launching a variant of this system for online ads (something similar to Adwords).

Furthermore, companies can nominate any Bitcoin account as a marketing treasury and, when the balance of the account changes (either up or down) by a certain threshold, the system can start a campaign in the area of interest. Since users of the platform will be anonymous, there is greater privacy and since advertising costs are lower, discounts and promos could be greater.

==TECHNICAL DESCRIPTION==
Whitepaper: https://bitfari.org/whitepaper/
Light paper: https://bitfari.org/lightpaper/
Quick Platform Explanation for Users: https://bitfari.org/bitfari-explained/
The FARI Token: https://bitfari.org/elements/token/
Token allocates 85% to the community. https://bitfari.org/token/#1453994617505-ff1d9d83-cc10
Initial App Roster: https://bitfari.org/2021/07/25/app-roster/
Bitfari FAQ: https://bitfari.org/faq/


== THE PLATFORM==
App Live on Mainnet: https://bitfari.com
Digital Land NFT Marketplace: https://land.bitfari.com
Block Explorer: http://explorer.bitfari.com/
Foundation Website: https://www.bitfari.org
Bitfari Ecosystem: https://www.bitfari.com
Wallets: https://bitfari.org/wallets/]https://bitfari.org/wallets/]https://bitfari.org/wallets/
Token Smart Contract: https://explorer.bitfari.com/txid/SP213KNHB5QD308TEESY1ZMX1BP8EZDPG4JWD0MEA.fari-token-mn?chain=mainnet

Platform Videos: https://bitfari.org/tutorials/
iPhone App Screenshots: https://bitfari.org/the-bitfari-explorer-app/


==TECH==
Technology Roster: https://bitfari.org/about/about-us/
Roadmap: https://bitfari.org/bitfari-roadmap/
Supported Screen/Billboard Sizes: https://bitfari.org/billboards-smart-screens/
Computerized Ad Sanitization and Filtering: https://bitfari.org/2021/06/19/what-is-a-social-oracle/


==BUSINESS==
Network Incentives: https://bitfari.org/2021/05/26/network-incentives/
Ad Fraud Prevention:https://bitfari.org/how-bitfari-prevents-ad-fraud/
Supported Screen/Billboard Sizes: https://bitfari.org/billboards-smart-screens/
Members of: https://bitfari.org/members-of/





==COMMUNITY==
Twitter: https://twitter.com/bitfari and https://twitter.com/jordhy (that's me!)
Facebook: https://www.facebook.com/bitfari
Reddit: https://www.reddit.com/r/Bitfari/
Discord: https://discord.com/invite/qC7F6BR9Bf
Github: https://github.com/bitfari
Telegram: https://t.me/bitfari
Amabassador Program: https://bitfari.org/ambassadors/



==EMAILS==
General inquiry: info@bitfari.org
Technical: jordhy@bitfari.org




Thanks for checking out Bitfari and giving us your feedback. It is highly appreciated!!

[The Cryptovator]

I am quite curious about your concept but really complex to understand what you are trying to say. Is that advertising platform will place ads on a real-life digital billboard or are you talking about only on your apps and online ads? If it's limited to your apps means the ads would visible only to your users. If it's on about real-life ads billboards then it's helpful but I am not sure how it's helpful for crypto users. So please clear the concept in your mind. Seems you are creating a token and not conducting ICO sale, how are you gonna sell it? Can't found any exchange list.

[blackboy]

Good question!

The network will place ads on real-life billboards and smart screens initially. Ads can also be shown on any website or app provided the developer copies the distribution code. Token will be listed on some exchanges in a few months.

[blackboy]

I am quite curious about your concept but really complex to understand what you are trying to say. Is that advertising platform will place ads on a real-life digital billboard or are you talking about only on your apps and online ads? If it's limited to your apps means the ads would visible only to your users. If it's on about real-life ads billboards then it's helpful but I am not sure how it's helpful for crypto users. So please clear the concept in your mind. Seems you are creating a token and not conducting ICO sale, how are you gonna sell it? Can't found any exchange list.

There is no planned ICO at this point. Tokens are obtained by joining the network: either installing a screen, auditing ads, installing one of the wallets, etc. We will be on testnet in August and will list some tokens on exchanges so people can use the platform. The token will also be sold thru our platforms or authorized apps that have connected to the network.  

[blackboy]

I am quite curious about your concept but really complex to understand what you are trying to say. Is that advertising platform will place ads on a real-life digital billboard or are you talking about only on your apps and online ads? If it's limited to your apps means the ads would visible only to your users. If it's on about real-life ads billboards then it's helpful but I am not sure how it's helpful for crypto users. So please clear the concept in your mind. Seems you are creating a token and not conducting ICO sale, how are you gonna sell it? Can't found any exchange list.

Forgot to answer the question about how this benefits crypto. In a nutshell:

- Real life ads for crypto products purchased thru bitcoin or faris at a discount - think BTC atm with billboard ads nearby driving traffic to them or branding campaigns for defi consumer products. Also note that Google and Facebook are banning ICO ads.

- Realtime marketing depending on the balance of monitored crypto wallets is a game change. This automates marketing for online and offline companies.

- Global marketing. Today it is not easy to advertise globally on billboards or offline mediums. Crypto needs a global avenue for branding and distribution. Our platform can distribute those messages everywhere, cheaply.

- Digital billboard operation is a great way to earn crypto passively with minimum intervention, also equipment costs next to nothing. You can start with a $500 Smart TV and project ads there.

- Have you developed a wallet but Google will not show their ads on your app? We distribute ads anywhere allowing you to monetize your open source crypto projects.

- Investment. Fhe fari token's intrisic value is projecting a 30 second ad to 1% of the screens in the network. Since successful ad networks grow exponentially, we expect the token to become a very successful investment - THIS IS NOT FINANCIAL ADVICE THOUGH.

So our timeline is as follows: the whitepaper is out, the website is out, the blockchain is coded and the token has been integrated with five wallets. We are in the process of finishing the clients (billboard ad projector, explorer app for customers, etc) and will deploy everything to testnet on Aug. 22. As of today, we have multiple repositories publicly available for review on Github. After revisions, audits, customer feedback, etc. We might be on mainnet on or before Jan 2022.

[stompix]

I was intrigued by the economical part of it, not exactly the design, it's not really a unique concept, I've seen quite a few of them lately.

This will allow users to bypass agencies, newspapers, and other middlemen to gain ad space that's 90% cheaper.

Just how will those ads be 10% cheaper? Let's be realistic here, nobody is earning 10% only of what the advertisers pay, otherwise, this whole industry would have been dead a long time. 50% might be doable for extreme examples but 10%? Not buying   this, especially since you're offering a little too many freebies, not sure if you're not making this to be more attractive then it would be economically viable.

Also this:

It will not be atypical for a Bitfari economy participant to open up his/her wallet, perform 15 minutes of work and receive enough compensation to pay for a car.

Ads would be cheaper as you said they will cover the same amount of people with 10% of the cost but at the same time watching 15 minutes of ads would cover a car lease? Hmmm!

Next:

A store owner might close the store and keep operating his/her screen to save money for a future business. As is stated in Bitfari’s code, businesses will receive:
1 million free ad showings in screens of their city/market. This incentive will half every four years.

Again, you're showering participants with freebies, 1 million free views, good! What happens when you have 1000 businesses signing up, you need 1 billion ad views that need to be viewed and you're delivering those for free so who's going to be paying for the above user's car when that much free stuff gets has to view in the first time?

Now, I want to address one thing about auditors

What are you going to do when auditors get together for reasons that are politically or socially motivated, you have seen how people react when boycotting products or other more recent cases harassing businesses. If 51% of the auditors in an area don't like a billboard because they consider it let's say racist although it is not who is going to keep such a mob in check?

There are hundreds of those events happening around about different things the Robinhood scandal, Yelp and the restaurants asking for vaccination proof, and many more. Those ratings were bombed by people who have little in common, might be thousands of miles apart, and other than one or two of these activism moves that act like your average user, not a bot. Wouldn't then the whole network turn into a propaganda machine?
And being totally decentralized, you shouldn't be able to stop it, unless...you centralize it!  

[blackboy]

I was intrigued by the economical part of it, not exactly the design, it's not really a unique concept, I've seen quite a few of them lately.

This will allow users to bypass agencies, newspapers, and other middlemen to gain ad space that's 90% cheaper.

Just how will those ads be 10% cheaper? Let's be realistic here, nobody is earning 10% only of what the advertisers pay, otherwise, this whole industry would have been dead a long time. 50% might be doable for extreme examples but 10%? Not buying   this, especially since you're offering a little too many freebies, not sure if you're not making this to be more attractive then it would be economically viable.

Also this:

It will not be atypical for a Bitfari economy participant to open up his/her wallet, perform 15 minutes of work and receive enough compensation to pay for a car.

Ads would be cheaper as you said they will cover the same amount of people with 10% of the cost but at the same time watching 15 minutes of ads would cover a car lease? Hmmm!

Next:

A store owner might close the store and keep operating his/her screen to save money for a future business. As is stated in Bitfari’s code, businesses will receive:
1 million free ad showings in screens of their city/market. This incentive will half every four years.

Again, you're showering participants with freebies, 1 million free views, good! What happens when you have 1000 businesses signing up, you need 1 billion ad views that need to be viewed and you're delivering those for free so who's going to be paying for the above user's car when that much free stuff gets has to view in the first time?

Now, I want to address one thing about auditors

What are you going to do when auditors get together for reasons that are politically or socially motivated, you have seen how people react when boycotting products or other more recent cases harassing businesses. If 51% of the auditors in an area don't like a billboard because they consider it let's say racist although it is not who is going to keep such a mob in check?

There are hundreds of those events happening around about different things the Robinhood scandal, Yelp and the restaurants asking for vaccination proof, and many more. Those ratings were bombed by people who have little in common, might be thousands of miles apart, and other than one or two of these activism moves that act like your average user, not a bot. Wouldn't then the whole network turn into a propaganda machine?
And being totally decentralized, you shouldn't be able to stop it, unless...you centralize it!  

Good questions, let me take them one at a time:

1.  The platform yields savings of 90%, not 10%. A billboard costs about $2500 dollars a month and 10 smart tvs covering the same area will run you about $250 per month. This varies acording to area and foot traffic but you can visualize the concept this way: no maintenance crew to install the billboard, no agency cut, no lightning, no printing costs, etc.

2. The car bounty example is one of the key selling points of the platform. Users install an app and they become customers as well as auditors. When they review an ad they enter a raffle with other customers in other areas who also review the same ad. An incentive is paid to all the customers (think network fees), a bounty is paid to one customer (think block reward), so in essence, the customers become miners and one of them will earn the block reward. Now, where will this money come from and how is it paid? Well, if a business, agency, or individual places an ad that spans say 1000 digital billboards (a small national campaign) the auditing costs for this would probably be around $25,000 while the whole campaign will probably run the advertiser about $250K. 1000 customers  (or more, depending on the area) will review this ad and paid about 10 to 15 dollars in the form of faris, promos, etc. However, a very lucky customer will win the equivalent of a block reward which would probably be about  $15,000. With that, you can not only buy a car but also make the down payment to a house. More importantly, this creates an economic dynamic where customers will visit malls, and shopping centers because there is an incentive to check out new offers. We will set up web pages to let people know of the upcoming bounties, offers, etc. So it's a self-reinforcing cycle where more screens and more ads bring more customers.


3. The million free views are part of an ad faucet that halves every week. Next week the bounty will be 500K free views. The number of views offered depends on the open space created by unaudited screens. Meaning the screens have been activated but not reviewed yet. This creates millions of hours in free advertising every year. Also, don't forget page views on mobile devices, those add up quickly.

4. And to answer your final question, auditors are chosen at random so coordination among them is very hard. The number of chosen auditors is correlated to the foot traffic of the area and the size of the campaign. So, bigger campaigns have a better chance of being shown. Now, if an ad can't get 51% of the approval of randomly chosen individuals then not showing the ad is a net win for the community. We want to make a system where communities vote to see the ads they want to see. Those ads get a better conversion, they get good feedback and they connect with the community. Heated ads, controversial ads, or politically motivated ads will not even see the streets because pre-auditors will filter them. Pre-auditors are people in their homes reviewing ads before they get shown in the streets.

Picture this: an agency books an incendiary ad that gets blocked. The entire budget of the ad was $30,000. About 3,000 will go to auditors, $1500 to pre and 1500 to street auditors. The ad is so incendiary that everyone votes it down. About $1500 dollars are paid to 100 auditors.  The agency gets back $28,500. The agency could have lost the whole budget, enervated the community, and lost a lot of goodwill. Instead, they conducted the cheapest focus group of their history.

5. Additional points: The network will not turn into a propaganda machine because the incentive dynamic described deters propagandists from placing ads. Ads are also regulated by exhibitors. A church can block ads of a certain kind, for example. An immigrant business owner can choose to opt-out of ads about politics, for whatever reason. The platform gives society the opportunity to vent, the change to express themselves for less but also the medium to regulate advertising. For too long we have been seeing the ads the corporations and governments wanted us to see but now we have a say in the matter.

[stompix]

1.  The platform yields savings of 90% not 10%. A billboard costs about $2500 dollars a month and 10 smart tv covering the same area will run you about $250 per month.

I really think you're underestimating costs, and at the same time is not really fair comparing a billboard with smart tv, not in an area covered and not in price if you make it the same size, no lighting but electricity for the tv. But, without a bill with detailed costs let's say it's possible.

However a very lucky customer will win the equivalent of a block reward which would probably be about  $15,000.

Well, that makes a lot more sense economically but is not really how it was portrayed in the first place. Luck, not guarantee.

3. The million free views are part of an ad faucet that halves every week. Next week the bounty will be 500K free views. The number of views offered depend on the open space created by unaudited screens. Meaning the screens have been activated but not reviewed yet. This creates millions of hours in free advertising every year.

That would make again more sense than initially but I wonder how are you going to count views on smart tv, you would have to start converting a lot of things from views to seconds of advertising to price per locations, a lot, a lot of work which is going to cost a lot in manpower.

4. Now, if an ad can't get 51% of the approval of randomly chosen individuals then not showing the ad is a net win for the community. We want to make a system were communities vote to see the ads they want to see. Those ads get better conversion, they get good feedback and they connect with the community.

This is the most interesting part as it actually covers one of the works I did in university, the effectiveness, or better say lack of them in repeatedly concentrical targeted campaigns directed at the same group of customers, that's why Google is so good at it, it doesn't show just you what you like but what you are interested in buying, if left alone people will select ads from the products they already like and bought mostly. But that's of no concern to the protocol, it's up to those that make the campaigns.

As for the 51% attack, I still believe is the weak point of this, if people can band together to bring a rating down like it happened with RobinHood they will do this over a decentralized app also, don't underestimate the power of trolls and 4chan. The same way they have bought down yelp reviews to a minimum for locations they have never once eaten at the same they could do with those ads or target publishers.

But, rather than the problem itself, for which I will not change my opinion that is real, I'm actually more interested in someone coming with a decentralized defense mechanism that is not simply relying on the good nature of human beings.

For too long we have been seeign the ads the corporations and governments wanted us to see but now we have a say in the matter.

I have a remote and adblock for that 

[blackboy]

1.  The platform yields savings of 90% not 10%. A billboard costs about $2500 dollars a month and 10 smart tv covering the same area will run you about $250 per month.

I really think you're underestimating costs, and at the same time is not really fair comparing a billboard with smart tv, not in an area covered and not in price if you make it the same size, no lighting but electricity for the tv. But, without a bill with detailed costs let's say it's possible.

However a very lucky customer will win the equivalent of a block reward which would probably be about  $15,000.

Well, that makes a lot more sense economically but is not really how it was portrayed in the first place. Luck, not guarantee.

3. The million free views are part of an ad faucet that halves every week. Next week the bounty will be 500K free views. The number of views offered depend on the open space created by unaudited screens. Meaning the screens have been activated but not reviewed yet. This creates millions of hours in free advertising every year.

That would make again more sense than initially but I wonder how are you going to count views on smart tv, you would have to start converting a lot of things from views to seconds of advertising to price per locations, a lot, a lot of work which is going to cost a lot in manpower.

4. Now, if an ad can't get 51% of the approval of randomly chosen individuals then not showing the ad is a net win for the community. We want to make a system were communities vote to see the ads they want to see. Those ads get better conversion, they get good feedback and they connect with the community.

This is the most interesting part as it actually covers one of the works I did in university, the effectiveness, or better say lack of them in repeatedly concentrical targeted campaigns directed at the same group of customers, that's why Google is so good at it, it doesn't show just you what you like but what you are interested in buying, if left alone people will select ads from the products they already like and bought mostly. But that's of no concern to the protocol, it's up to those that make the campaigns.

As for the 51% attack, I still believe is the weak point of this, if people can band together to bring a rating down like it happened with RobinHood they will do this over a decentralized app also, don't underestimate the power of trolls and 4chan. The same way they have bought down yelp reviews to a minimum for locations they have never once eaten at the same they could do with those ads or target publishers.

But, rather than the problem itself, for which I will not change my opinion that is real, I'm actually more interested in someone coming with a decentralized defense mechanism that is not simply relying on the good nature of human beings.

For too long we have been seeign the ads the corporations and governments wanted us to see but now we have a say in the matter.

I have a remote and adblock for that  

Again:

1.  My analysis listed 10 smart TVs hived together to form a billboard. You are cutting about 10 middlemen: agencies, designers (if you purchase a premade template or go for a classified ad), printing, installation crew, maintenance crew, government fees, etc. Our cost structure is closer to Adwords than to the status quo for billboards.

3. The smart tv has projection software that counts the number of displays. Ads are displayed in 30-second increments. This software is essentially a java-based wallet with an HTML browser redirecting to a new ad every 30 seconds. These metrics are circulated across all the screens of an area. So the system is decentralized on a city-wide basis.

4. Customers have a different type of wallet than projectors. We call this wallet an explorer app. A customer can update his or her "explore list" to include or block ads that are relevant/irrelevant to his/her interests. In this fashion, we bring the contextual relevance of Google ads to offline ads. Since ad space is limited and multiple customers could have different tastes, the projection software would show the ad most relevant to the "group" and for this, it needs to add up interests. This is described in the paper. People who make campaigns can retrofit likes and the manifested interest matrix of the community to correlate them to products people might want to purchase. Please notice advertisers will get this info for free, with the full consent of the customer and with no knowledge of the customer's identity.

Bitfari does not rely on the good nature of human beings to publish and ad as much as Bitcoin relies on the good nature of miners to maintain the network. If a group of auditors decides to collude and block an ad, the agency can deploy the same ad to another location (and at no cost to them since no bounty was paid). The entire city would have to block the ad for it not to be shown.

4.5 You are forgetting to include the automated ad review process performed by machines or "social oracles" as mentioned in the whitepaper. Probably you need to see it in action to better understand it but it is not game-able.

5. But you don't have an AdBlock for real-world ads. Bitfari is that AdBlock.

6. Just to add more details to my answer, last month we created an ad fraud section on the site to go over some common scenarios of attempts at collusion, etc. you can read it here https://bitfari.org/how-bitfari-prevents-ad-fraud/

[hugeblack]

I was wondering about any site? Meaning that some advertising spaces require identity verification and many sites will not allow you to access this number of user data without collecting data about you.
What are the prohibited items? Like gambling ads? and others?
I understand the amount of privacy you will provide to users, but advertising in general depends on the revenue from it more than privacy, so privacy is not a criterion that most of those who want to create advertising campaigns focus on.

[dkbit98]

Companies can nominate any Bitcoin account as a marketing treasury and, when this account changes (either up or down) by a certain threshold, the system can start a campaing in the area of interest. Since users of the platform will be anonymous, there is greater privacy and since advertising costs are lower discounts and promos could be greater.

What do you mean when you say ''Bitcoin account'' and how exactly is everyone anonymous on this platform?
It doesn't sound very decentralized to me with words like account and platfrom.

Ads industry is a huge space with big potential but I really don't understand why do we need one more token for this, and I understand why you would need one more token on some other chain for this...

10% for the founding team – vested over 3 years
5% for private investors – sold over 3 years
5% for growth campaigns, marketing, hackatons, conferences, etc  – to be deployed over 3 years
5% for company reserves for additional releases. 5% Unlocks at  100K MAU and the rest at 1M MAU
5% for grants to other developers to create apps that connect to the network and provide value
70% will be distributed by the platform with life mining activities: screen installation, auditing, vr billboard registrations, etc.

https://bitfari.org/elements/token/#1453994614943-3a4430d1-c4a8

[blackboy]

I was wondering about any site? Meaning that some advertising spaces require identity verification and many sites will not allow you to access this number of user data without collecting data about you.
What are the prohibited items? Like gambling ads? and others?
I understand the amount of privacy you will provide to users, but advertising in general depends on the revenue from it more than privacy, so privacy is not a criterion that most of those who want to create advertising campaigns focus on.

This is an excellent question, thank you. Since Bitfari is more of a protocol than a single app, we expect multiple ad networks to run on top of our blockchain. This means that other developers could use our platform to distribute gambling ads, adult ads, etc. The way this is implemented is via screen setup. Screens pick and choose the type of ads they won't allow creating this automatic filtering of content. We are currently working with a developer that wants to set up a Christian ad network, for example, that means a set of screens running at churches and similar places that only accept ads coming from particular booking sites.

This runs on the agency network, a virtualized separate chain that uses the same smart contracts to get deployed but has an agency or operator code attached to it. In this fashion, casino promoters, adult services promoters, and even private billboard operators can migrate to our platform and run specialized ads on top of them. This layered model is explained on this web page: https://bitfari.org/2021/05/29/on-chain-vs-off-chain-operations/

[blackboy]

Companies can nominate any Bitcoin account as a marketing treasury and, when this account changes (either up or down) by a certain threshold, the system can start a campaing in the area of interest. Since users of the platform will be anonymous, there is greater privacy and since advertising costs are lower discounts and promos could be greater.

What do you mean when you say ''Bitcoin account'' and how exactly is everyone anonymous on this platform?
It doesn't sound very decentralized to me with words like account and platfrom.

Ads industry is a huge space with big potential but I really don't understand why do we need one more token for this, and I understand why you would need one more token on some other chain for this...

10% for the founding team – vested over 3 years
5% for private investors – sold over 3 years
5% for growth campaigns, marketing, hackatons, conferences, etc  – to be deployed over 3 years
5% for company reserves for additional releases. 5% Unlocks at  100K MAU and the rest at 1M MAU
5% for grants to other developers to create apps that connect to the network and provide value
70% will be distributed by the platform with life mining activities: screen installation, auditing, vr billboard registrations, etc.

https://bitfari.org/elements/token/#1453994614943-3a4430d1-c4a8

- We use the Stacks (previosuly called stacks) blockchain for decentralized single sign-on in the apps. Stacks is an L1 blockchain that is connected to Bitcoin via something called PoX or proof of transfer. You sign in with a stacks account and create a pseudonym. To remain anonymous you can create multiple stacks wallets to conduct transactions and remain private. We anticipate people living under regimes of hard censorship to use the platform without any personal identificaction data.

- For a more technical look this is the authentication framework we are using: https://docs.stacks.co/build-apps/guides/authentication

- Very true that the words account and platform are most associated with centralized systems. I need to use them less, forgive me as I come from a centralized web dev background.

- About the token: Bitfari is technically a DAO, we need the token for governance, dividend distribution (this has not been announced yet but will come), bounty and incentive payment and nft registration (screens and agencies are registered as nfts). We needed a token to do all this and it simplifies the amount of transaction costs associated with the solution we build. It also increases the speed of the network and provides a better UX.

- About the token allocation. At this point no tokens have been distributed and these figures only represent allocations, for example if private investors are only interested in 2 or 3% of the tokens then the rest would flow to the community as mining incentives, and so on. As of today, we have not taken any money from investors and haven't deployed any of the tokens. I feel the token allocation is similar to other projects, and since the founding team is composed of four people vester over three years I see no single point of token concentration that could dump the price significantly at any point in time.

Let me add another point. I am highly confortable changing this distribution, taking votes and letting the community guides the token distribution as much as reality allows. So, within reason, we are willing to entertain a conversation with the community to make this as attractive as it can possibly be to future network members - I really mean this.

[blackboy]

Companies can nominate any Bitcoin account as a marketing treasury and, when this account changes (either up or down) by a certain threshold, the system can start a campaing in the area of interest. Since users of the platform will be anonymous, there is greater privacy and since advertising costs are lower discounts and promos could be greater.

What do you mean when you say ''Bitcoin account'' and how exactly is everyone anonymous on this platform?
It doesn't sound very decentralized to me with words like account and platfrom.

Ads industry is a huge space with big potential but I really don't understand why do we need one more token for this, and I understand why you would need one more token on some other chain for this...

10% for the founding team – vested over 3 years
5% for private investors – sold over 3 years
5% for growth campaigns, marketing, hackatons, conferences, etc  – to be deployed over 3 years
5% for company reserves for additional releases. 5% Unlocks at  100K MAU and the rest at 1M MAU
5% for grants to other developers to create apps that connect to the network and provide value
70% will be distributed by the platform with life mining activities: screen installation, auditing, vr billboard registrations, etc.

https://bitfari.org/elements/token/#1453994614943-3a4430d1-c4a8

- We use the Stacks (previously called stacks) blockchain for decentralized single sign-on in the apps. Stacks is an L1 blockchain that is connected to Bitcoin via something called PoX or proof of transfer. You sign in with a stacks account and create a pseudonym. To remain anonymous you can create multiple stacks wallets to conduct transactions and remain private. We anticipate people living under regimes of hard censorship to use the platform without any personal identification data.

- For a more technical look this is the authentication framework we are using: https://docs.stacks.co/build-apps/guides/authentication

- It's very true that the words account and platform are most associated with centralized systems. I need to use them less, forgive me as I come from a centralized web dev background.

- About the token: Bitfari is technically a DAO, we need the token for governance, dividend distribution (this has not been announced yet but will come), bounty and incentive payment, and NFT registration (screens and agencies are registered as NFTs). We needed a token to do all this and it simplifies the number of transaction costs associated with the solution we build. It also increases the speed of the network and provides a better UX.

- About the token allocation. At this point, no tokens have been distributed and these figures only represent allocations, for example, if private investors are only interested in 2 or 3% of the tokens then the rest would flow to the community as mining incentives, and so on. As of today, we have not taken any money from investors and haven't deployed any of the tokens. I feel the token allocation is similar to other projects, and since the founding team is composed of four people vested over three years I see no single point of token concentration that could dump the price significantly at any point in time.

Let me add another point. I am highly comfortable changing this distribution, taking votes, and letting the community guides the token distribution as much as reality allows. So, within reason, we are willing to entertain a conversation with the community to make this as attractive as it can possibly be to future network members - I really mean this.


Finally about the advertising industry. Change is coming, this industry is tainted with ad-click fraud, intermediaries, and stagnation. We will see many solutions flourish and propose new models. We need to push for privacy, better context, and less intrusion. DAOs can help by keeping all the code open source and running periodic elections to guide projects on the right track.

In particular, our solution offers programmable ads that get posted to the Bitcoin blockchain thru Stacks (which is like a million times better than Ethereum but don't get me started on that). If millions of ads get posted on Bitfari, technically, we would become the largest source of smart contracts residing at the BTC blockchain - this is very exciting to me. BAT is also building good things in this space. However, digital billboards are a great space because, by improving them, society can not only save money but also gain freedom of expression by implementing this sort of solution.

[buwaytress]

Hi OP, also stopping by out of curiosity and I've actually seen several models implemented in my home country as long as 10-15 years ago, mainly because of cost issue (can't afford google or don't know how to get value for money) but also they used in networks (food businesses advertising also in other food businesses, but not to compete, to complement... e.g. a pizza place showing ads for everything else other than pizza).

The problem I always found was you can't really estimate the benefit. 90% cheaper ads could mean 90% less relevant views? And you'd only be selling views, not clickthrus, very hard to track otherwise, or I suppose, ad time, which is the billboard model. You've probably also underestimated costs... $250 a month for 10 smart TVs running 24 hours doesn't sound right but also doesn't sound effective -- in my moderately sized city, you get a week's 24/7 roving banner on a tram = $250 a week. I feel like I'd rather pay for that exposure.

P.S. Somewhat reminiscent of all those pay2surf companies from late 90s to even 5/6 years ago, just running those ad bars and getting people to view them or open them up on screens in public places -- that model crashed after a while, no?

P. P.S. Brave ads, let me tell you, they're probably the best cost per view and acquisition and they still only pay a fraction to the user.

[dkbit98]

We anticipate people living under regimes of hard censorship to use the platform without any personal identificaction data.

What happens in case this regimes or governments shut down your website or terminate your domain? How can people access they funds?
Censorship is increasing every day even is so called ''western democratic'' world that is not really so democratic if you are not blindly following some mainstream bigtech narrative.

Let me add another point. I am highly confortable changing this distribution, taking votes and letting the community guides the token distribution as much as reality allows. So, within reason, we are willing to entertain a conversation with the community to make this as attractive as it can possibly be to future network members - I really mean this.

According to your website, foundation team will hold 10% and I don't even know how much is total supply, but I don't understand how will you distribute them if there is no premine?
Maybe ten percent isn't big amount, but you will also have 20% in total for investors, campaigns, reserves and grants for developers.
It would be good f you can clarify this please.

[blackboy]

Hi OP, also stopping by out of curiosity and I've actually seen several models implemented in my home country as long as 10-15 years ago, mainly because of cost issue (can't afford google or don't know how to get value for money) but also they used in networks (food businesses advertising also in other food businesses, but not to compete, to complement... e.g. a pizza place showing ads for everything else other than pizza).

The problem I always found was you can't really estimate the benefit. 90% cheaper ads could mean 90% less relevant views? And you'd only be selling views, not clickthrus, very hard to track otherwise, or I suppose, ad time, which is the billboard model. You've probably also underestimated costs... $250 a month for 10 smart TVs running 24 hours doesn't sound right but also doesn't sound effective -- in my moderately sized city, you get a week's 24/7 roving banner on a tram = $250 a week. I feel like I'd rather pay for that exposure.

P.S. Somewhat reminiscent of all those pay2surf companies from late 90s to even 5/6 years ago, just running those ad bars and getting people to view them or open them up on screens in public places -- that model crashed after a while, no?

P. P.S. Brave ads, let me tell you, they're probably the best cost per view and acquisition and they still only pay a fraction to the user.

We will offer the highest quality ads on the market because of blockchain technology: every screen will have a trail of foot traffic and a trail of matches (contextual matches) registered on-chain. This has never been done before and allows marketers to identify the best spots for their ads. Ads are contextualized, meaning you can book a thousand ads for the contextual show and only be billed 10 cents when a match shows. Since ads are also programable we can customize ads for pseudonyms, time of day, sex, age, etc, provided the user chose to disclose that info. The more info the user chooses to disclose the more savings for them (we call this a disclosure matrix, essentially a list of keywords).

Think of it this way, you want into a store and you have a list of 100 keywords in your pocket, the system will automatically match those keywords with ads and show you the most relevant ones. Therefore the effectiveness of the system, provided all that ads that can be booked are, will be much closer to Google ads than to a typical static ad.

The current problem with advertising is wanting to show ads to everyone. Imagine you could deploy your budget where you only show ads to matches. That not only increases the effectiveness of our ad but also the reach of your budget.

[blackboy]

We anticipate people living under regimes of hard censorship to use the platform without any personal identificaction data.

What happens in case this regimes or governments shut down your website or terminate your domain? How can people access they funds?
Censorship is increasing every day even is so called ''western democratic'' world that is not really so democratic if you are not blindly following some mainstream bigtech narrative.

Let me add another point. I am highly confortable changing this distribution, taking votes and letting the community guides the token distribution as much as reality allows. So, within reason, we are willing to entertain a conversation with the community to make this as attractive as it can possibly be to future network members - I really mean this.

According to your website, foundation team will hold 10% and I don't even know how much is total supply, but I don't understand how will you distribute them if there is no premine?
Maybe ten percent isn't big amount, but you will also have 20% in total for investors, campaigns, reserves and grants for developers.
It would be good f you can clarify this please.

Thank you for your questions. The total supply of tokens is 100 million. 10% distributed over 3 years for the fouding team and 5% for investors if we find any.

The tokens will be generated and allocated when users "mine them". There is also a halving component. Tokens are mined when a screen joins the network, when a customer installs a wallet and fills a disclosure matrix (list of keywords he or she is interested in), or when someone just purchases the token. Meaning that token distribution will be very scarse and proportional to network adoption, kind of similar to bitcoin.

People will hold their tokens on Stacks wallet: https://bitfari.org/wallets/ And none of the approved wallets are censorable since they run on public/global blockchains. We have registered uncensorable domains (see https://btc.us) to offer publicity to people in "hard" areas. We have registered marketing.btc, publicity.btc, classifieds.btc, ads.btc and several more.

Censorship is a big, big issue. With our platform you have a chance to first: show the ad to preauditors for free or cheap before being blocked, and you also have the chance to try all the screens in a city for a fixed price to find out whether any business owner will allow your ad.

Let's say you live in Iran and want to runs somewhat revolutionary ads for women's rights - we believe that we have created the best platform for this. After everyone in the city blocks your ads, you install your own screens with some friends and start showing your ads using the platform. These ads can run "undercover" and only be shown when people in the vecinity walk buy having the keywords of your movement in their smartphones. Meaning that when police or other authorities show up, the won't the see ads. You can set up one smart TV and divide the cost among 10 friends for example and show these 10 ads while financing the TV purchase with other ads. When your TV is seized, you use your private and public key to configure another screen with the same ads in a different location and keep the revolution going. I worked in Egypt some decades ago running these types of campaings and trust me, it is hard. However, this system is a new tool that will be appreciated by activists.

[dkbit98]

We have registered uncensorable domains (see https://btc.us) to offer publicity to people in "hard" areas. We have registered marketing.btc, publicity.btc, classifieds.btc, ads.btc and several more.

There is no such thing as uncensorable domains in todays world, except if they are using some alternative internet and some decentralized solution.
Governments can always block access to those domains, and they can close them if they want, not to mention that your platform have single point of failure if I can access it only from website, and same thing can be said for those tokens.
Bitcoin have open source software wallets that can't be shutdown like that, and any solution that want's to avoid censorship should have something similar.

Let's say you live in Iran and want to runs somewhat revolutionary ads for women's rights - we believe that we have created the best platform for this.

We don't have to go to Iran, let's say I live in United States, Canada or UK and I want to publish what some medical experts and Nobel prize winners are really saying about new vaccines and their harmful effects, and they are banned to speak on twitter, facebook, youtube and anywhere else on main stream media.
If I want to publish my ads about that, do you think your platform will allow that or not?

[blackboy]

We have registered uncensorable domains (see https://btc.us) to offer publicity to people in "hard" areas. We have registered marketing.btc, publicity.btc, classifieds.btc, ads.btc and several more.

There is no such thing as uncensorable domains in todays world, except if they are using some alternative internet and some decentralized solution.
Governments can always block access to those domains, and they can close them if they want, not to mention that your platform have single point of failure if I can access it only from website, and same thing can be said for those tokens.
Bitcoin have open source software wallets that can't be shutdown like that, and any solution that want's to avoid censorship should have something similar.

Let's say you live in Iran and want to runs somewhat revolutionary ads for women's rights - we believe that we have created the best platform for this.

We don't have to go to Iran, let's say I live in United States, Canada or UK and I want to publish what some medical experts and Nobel prize winners are really saying about new vaccines and their harmful effects, and they are banned to speak on twitter, facebook, youtube and anywhere else on main stream media.
If I want to publish my ads about that, do you think your platform will allow that or not?

- These domain names are decentralized and work on top of Bitcoin. So yes, its sort of an alternative DNS + the decentralization of Bitcoin.

- We won't block any ads. Not even, activism, porn, gambling, etc. Bitfari is peer to peer. However, organizing ads is what we do: we have different rails of ads: community ads, park ads, church ads, city ads, gym ads, etc. There will be rails for you to show your ad. There is something called the auditing process that is conducted by two kinds of people and machines (what we call social oracles).

Programmatically we check for foul language, nonsensical words, etc to discard those ads from the rails that choose to discard them. Humanly we have two round of auditing: preauditing, on smart TVs and computers at home, and on-site auditing. Preauditing is an inexpensive focus group that flags the ads according to several keywords (some of these keywords can help us place the ad for better performance, some would indicate the ad is not fit for a particular rail). When the ad is pre-audited the screen operator sees a list of ads with all the keywords and he/she chooses to accept the ad depending on price content, etc. Meaning if you try different screens (or just choose city wide posting and let us try to place the ad), you will get distribution. Finallly, onsite auditors are customers who confirm that the screen actually exists, is projecting the ad, and sends you a couple of pictures for verification. But this is something you can also see on Google Earth.

Let me reiterate: we want to publish "almost any ad", I think we go further than any network on the business. However, we want to place your ad, audit it, assign it to the right places, give you a good price and let screen operators make a decision on whether to take it. If a screen operator decides not to take your ad, you get your money back and free auditing the next time, because we want you to place the ad. You can then, either change the copy, raise the price, target a different area, etc. But, in many ways, the main raison d'etre of our platform is giving a voice to people you din't have one before. either by lowering prices, increasing reach, placing your ads in the right network, or telling you exactly what people in the distribution location find offensive about the ad so you can adjust it and gain distribution. If you want to read more about the rails model go here: https://bitfari.org/2021/06/19/community-agency-ads/ and here https://bitfari.org/2021/06/19/what-is-a-social-oracle/ and point #3 of the whitepaper here: https://bitfari.org/whitepaper/