Here are the first demo videos explaining how to use Bitfari. These videos are taken from the perspective of an advertiser that interfaces with Bitfari screens at home, in the office, and in city storefronts. In terms of user experience, you log in with your Stacks wallet, make changes to a node/react client we call the "Community Connector" and then commit the changes to the blockchain. Every time you commit an ad or screen to the blockchain, auditors and social oracles (computer programs) audit for spam, DOS attacks and hate speech, etc. making Bitfari simple and safe to use.
Can you make another demo video but from the publisher's perspective? After all, you're not going to get any advertisers if the number of publishers on your platform is too low, and vice versa. But admittingly before you try to attract publishers you need to get enough advertisers to actually keep publishers there.
The cold start problem, right! Well, first let's talk about the naming of actors in the platform: screen operators distribute ads via smart screens (what you call publishers), advertisers are marketers and regular people that wish to distribute ads via smart screens, billboards, or computers.
Now, the cold start problem. From day 1, the Bitfari foundation will distribute ads promoting the platform on every screen installed, we have budgeted a sizable number of the tokens for this (the budget for this spans five years). Meaning all the audited screen operators will be paid since day one. It will be in faris, but we can get a non-trivial number of screen operators that way.
Some screen operators and business owners will realize that faris equate to free publicity and will start valuing the tokens and installing more screens.
Marketers start coming in, not necessarily when there is critical mass but whenever there is a
critical opportunity. This is a very important and key distinction. If you place a single billboard on the lawn of the Whitehouse, advertisers will book ads on it forever from day 1. So you don't need a critical mass to generate interest, rather you need
critical locations.
Bitfari recruits critical locations in multiple ways:
1) The pricing model rewards bigger screens and bigger foot traffic making it more lucrative for owners of storefronts to join in.
2) Registering screens is free and doesn't require any affiliation so is only a matter of time until realtors realize they can make money showing ads in empty lots and use that to better advertise real estate or empty offices.
3) Bitfari screens are information centers, you can use them as ambient social networks (something we haven't discuss yet but soon will), you can use them as calendars, message boards, and translation stations. So you don't need a critical mass of advertisers to find the screens useful.
4) Everything posted on the platform is advertised. You post a screen in a cool location, we advertise it via 10 different social media channels, on our website, thru the marketing email list, etc. Most importantly, this screen will be advertised in the app with location photos, description, estimated foot traffic, and, at the cheapest price anywhere since there are no intermediaries.
5) The big tsunami: our platform allows any individual, agency, IT consulting firm, or freelancer to start their own agency network within Bitfari, install as many screens as they like and take whatever cut they like.
6) We advertise incentives daily, meaning, when there is ad auditing $$$, promos, etc customers fill visit locations where Bitfari ads are shown at a higher rate gaining bigger exposure to the platform.
7) Every Bitfari client is a potential screen, meaning the app you install on your phone, computer, smart TV and watch are all potential network screens. So about 5x per user in the developed world - let that sink in.
Having said all that let's play devil's advocate: very few people install/use the platform. That changes nothing. The system will simply start its exponential growth cycle later in time. But it will be an exponential growth cycle. I'll circle back with more demos and videos as soon as I have them.
