ESPN into a betting deal worth 3 billion dollars $$$

[tabas]

~
And that's why they're trying to upgrade their product and trying to enter to a market which probably where they really are belong. That's why they have to do something to keep up with their losses.
They're willing to reinvest a huge amount to make it happen and we don't know if the result of it will be embraced positively not only by their followers but every gambler that know about them.

ESPN literally controls world sports as they have the broadcasting rights to every sporting events and they are a huge monopoly as they already killed their competition and purchasing their competitors as far as i know and now i thought they are planning to diversify. From what i understand from the article i am not sure they are entering the gambling space or they are planning to lease out their brand image to gambling sites and planning to earn money that way.

I'm still confused about what they're going to do but you're right that it's probably the latter that they're trying to do. That would still count as an expansion and a product through a service that they would offer to gamble sites.

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[ethereumhunter]

I don't know what would happen with this if the recent ban on gambling ads in Spain (although not a total ban, it reduces it a lot), becomes generalized and they start copying it all over the world, although I don't think so.

At least, that might reduce the number of addicted gamblers, but that will depend on each government because we do not know how they will regulate their law about gambling. We also do not know if that ban will be a total ban because I think the Spain government will evaluate this after they apply the new rule and see what the result is. If the result is good, maybe they will still use that rule or add more things to protect their people.

[palle11]

From what i understand from the article i am not sure they are entering the gambling space or they are planning to lease out their brand image to gambling sites and planning to earn money that way.

I found this, maybe It is possible it may lease a right to partnership but we can watch how it goes

The sports-media giant has held talks with players that own major sportsbooks, including casino operator Caesars Entertainment Inc. and online gambling company DraftKings Inc., the people said. ESPN has existing marketing partnerships with both companies.

On offer is the right for a suitor to use the ESPN name for branding purposes and potentially rename its sportsbook after the leading sports TV network in the U.S., the people said. A deal could come with an exclusive marketing commitment that would require the sports-betting firm to spend a certain amount of money advertising on ESPN’s platforms, one of the people said.

I have been searching to see if the deal included casino with the responses about casino but not sure for now because ESPN is a sports giant and I don't know if they are ready yet to move into casino business or they are also going to lease out the right.

[paxmao]

I think of Disney that they are slow in their moves, take a long approach to changing business and have a way of managing that seems to be taken from the 50's. However, when they move, they go for the kill, they have a solid plan and they usually succeed. They have the privilege of not having to be the first and sometimes not having to be the best due to they super strong intelectual property, that they wisely increase over the years and keep very carefully. I am sure they will get to their objective as well on this one.

[qwertyup23]

ESPN has reportedly been losing subscribers and revenue. They need a to secure new sources of income if they're to stay relevant. It would seem they've chosen to tap the gambling industry as the logical source.

Ahh yes, at the moment of desperation for revenue, tap the gambling industry and expect to make millions! Jokes aside, I do agree with you. In order to stay relevant at the scene, ESPN has to explore its options by considering crypto casinos in the near future as a new revenue source.

Personally, this impact would be huge at online gambling casinos as more and more big names are starting to invest/create opportunities in this avenue. Though the impact might be felt in the near future, the race has already started so it would be better to take it as an opportunity.

[7788bitcoin]

~
I don't know what would happen with this if the recent ban on gambling ads in Spain (although not a total ban, it reduces it a lot), becomes generalized and they start copying it all over the world, although I don't think so.

The pandemic has created a boom in the online gambling space and everyone in
 the gambling space is battling to get new customers and the government wants to check them and it was expected when a large number of users lost money due to their addiction.

I'm still confused about what they're going to do but you're right that it's probably the latter that they're trying to do. That would still count as an expansion and a product through a service that they would offer to gamble sites.

ESPN will allow their brand image to use by gambling sites to earn and they are having a target for a new stream of revenue.

[Fundamentals Of]

I don't know what would happen with this if the recent ban on gambling ads in Spain (although not a total ban, it reduces it a lot), becomes generalized and they start copying it all over the world, although I don't think so.

That would be devastating if that happens. Sports is already closely associated with gambling. When it comes to betting, there are no other events and activities which are heavily betted on more than sports events. Bookmakers are placing odds on sports games more than in other activities. Because of this, gambling ads are also one of the largest revenue sources of sports teams. If other countries would emulate Spain's steps, sports teams all over the world would be having a significant decrease in funds.

[robelneo]

I have to sign up and subscribe to their paid subscription to read the article I'm ok with the sport and casino newsletter I'm receiving so there is no need to subscribe, this is a piece of breaking news in the gambling industry, this is just an exploratory talks nothing concrete yet but an industry giant who wants to get in the market will have a disruption and will take the online gambling to a new height, this is something to watch out for, it's hard to speculate now until they release an official statement or announcement.

[Rruchi man]

From what i understand from the article i am not sure they are entering the gambling space or they are planning to lease out their brand image to gambling sites and planning to earn money that way.

I think it is more to lease out their brand image, kind of advertising:

But executives have said they want the company to avoid being directly involved in gambling transactions.

A brand-licensing deal would allow ESPN to profit from the boom in sports gambling without taking bets and making payouts to winners, which requires licenses in individual states.

Source: ESPN Explores Sports-Betting Deal Worth at Least $3 Billion

Exactly, majority of the reader's on this thread have misinterpreted the context of the article to mean that they want to open their own betting sites and cryptocurrency accepting casino's. This Betting deal is a business strategy. The management must have explored the possibility of entering an already competitive gambling/online betting industry and seen that they are not bouyant enough economically to push it on their own, so they have devised another way to gain from it without actually getting papers for it, very clever.

[freedomgo]

That's another big sportsbook coming if they'll be able to realize the business soon. However, it might result in some biased comments from commentators if what I understanding is correct because they have lots of sports commentators and they have sports betting platforms as well, so maybe they will serve their interest and could probably hype a certain team or fighter that could make bettors used to make a decision.

I hope they'll be into crypto betting as well, I mean it's okay to start a fiat sportsbook but integrating crypto would be a good idea too.

[Silberman]

I don't know what would happen with this if the recent ban on gambling ads in Spain (although not a total ban, it reduces it a lot), becomes generalized and they start copying it all over the world, although I don't think so.

At least, that might reduce the number of addicted gamblers, but that will depend on each government because we do not know how they will regulate their law about gambling. We also do not know if that ban will be a total ban because I think the Spain government will evaluate this after they apply the new rule and see what the result is. If the result is good, maybe they will still use that rule or add more things to protect their people.

It is not going to work, it seems that governments do not understand that after a century of the war on drugs and all the money and blood spent in order to try to enforce it has had no effect and if anything it can be argued if things would have been better if they used that money in prevention campaigns, and the same is going to happen here, people that want to bet will do so regardless of whether gambling ads are legal or not and even if gambling is not legal as well as they can always find an underground casino and play there.

[wheelz1200]

That's another big sportsbook coming if they'll be able to realize the business soon. However, it might result in some biased comments from commentators if what I understanding is correct because they have lots of sports commentators and they have sports betting platforms as well, so maybe they will serve their interest and could probably hype a certain team or fighter that could make bettors used to make a decision.

I hope they'll be into crypto betting as well, I mean it's okay to start a fiat sportsbook but integrating crypto would be a good idea too.

Interesting I never thought of that.  If there is too much money on one team on the books since they announce the games possible leading into another team to swing the bets.  Books never want it one way or another they like 50/50 so they are guaranteed the vig.

[fiulpro]

ESPN has reportedly been losing subscribers and revenue. They need a to secure new sources of income if they're to stay relevant. It would seem they've chosen to tap the gambling industry as the logical source.

The gambling industry already has many unofficial spokesman to promote their business. (ex - all those mybookieAG promos Colby Covington and others in MMA cut) Youtubers, social media influencers and personalities with a large follower base may be a more effective method of reaching the public. Than large networks like ESPN.

ESPN's coverage of the Jake Paul vs Tyron Woodley fight last night was so terrible. I wouldn't mind if they never covered another boxing event.

Haha that's harsh I do think that they are trying to improve desperately and at the same time they have to stay in business therefore if they do improve I do think they can provide good completion if done rightly.

That's another big sportsbook coming if they'll be able to realize the business soon. However, it might result in some biased comments from commentators if what I understanding is correct because they have lots of sports commentators and they have sports betting platforms as well, so maybe they will serve their interest and could probably hype a certain team or fighter that could make bettors used to make a decision.

I hope they'll be into crypto betting as well, I mean it's okay to start a fiat sportsbook but integrating crypto would be a good idea too.

Interesting I never thought of that.  If there is too much money on one team on the books since they announce the games possible leading into another team to swing the bets.  Books never want it one way or another they like 50/50 so they are guaranteed the vig.

I think the all are now walking towards this section because it's not only profitable but at the same time it's in demand right now so soon enough we will see fnem getting involved everywhere maybe on the forum too who knows ?

I think they might provide good competition for sure.

[finaleshot2016]

~
And that's why they're trying to upgrade their product and trying to enter to a market which probably where they really are belong. That's why they have to do something to keep up with their losses.
They're willing to reinvest a huge amount to make it happen and we don't know if the result of it will be embraced positively not only by their followers but every gambler that know about them.

ESPN literally controls world sports as they have the broadcasting rights to every sporting events and they are a huge monopoly as they already killed their competition and purchasing their competitors as far as i know and now i thought they are planning to diversify. From what i understand from the article i am not sure they are entering the gambling space or they are planning to lease out their brand image to gambling sites and planning to earn money that way.

It is still possible, but under different names or brands; they are a very large company, and as you mentioned, the majority control most of the sports broadcasting, which means they could easily have a market for gamblers if they did it.

Very perplexing, but if they see a brighter future there and can provide significant benefits to the company, it's a good thing. I'm also hoping for widespread adoption of cryptocurrency, as a large percentage of gamblers, in my opinion, are using it.

[harizen]

That's another big sportsbook coming if they'll be able to realize the business soon. However, it might result in some biased comments from commentators if what I understanding is correct because they have lots of sports commentators and they have sports betting platforms as well, so maybe they will serve their interest and could probably hype a certain team or fighter that could make bettors used to make a decision.

That could be but I doubt it will affect the gambler's perspective since gamblers there are in sports betting for a long. Even the announcers will hype a certain team, odds will still be odds. The odds provider won't change it.

These commentators might be influential but it's no secret already that sometimes they are biased towards a team. And I'm sure they will not mention any forms of gambling-related activity or terms as it was prohibited to do on their professions.

[Silberman]

That's another big sportsbook coming if they'll be able to realize the business soon. However, it might result in some biased comments from commentators if what I understanding is correct because they have lots of sports commentators and they have sports betting platforms as well, so maybe they will serve their interest and could probably hype a certain team or fighter that could make bettors used to make a decision.

That could be but I doubt it will affect the gambler's perspective since gamblers there are in sports betting for a long. Even the announcers will hype a certain team, odds will still be odds. The odds provider won't change it.

These commentators might be influential but it's no secret already that sometimes they are biased towards a team. And I'm sure they will not mention any forms of gambling-related activity or terms as it was prohibited to do on their professions.

Such a thing will not affect the professional gamblers and the ones that take the time to watch the odds and decide based on that even if they are not profitable, however there is a reason why we have influencer marketing, and if a person with a YouTube account can influence millions of people to buy products, can you imagine the power that a company like ESPN has in order to influence gamblers to choose a certain bet over another?