Spain bans betting adds - no celebrities, no sport sponsorship, no daytime adds

[Rruchi man]

Maybe the government is finally getting concerned, since the government allowed regulated gambling in spain in such a way that taxes are being paid by betting and gambling houses and platforms to them, gambling has been a thriving business and income for the government, but on the bad side, the number of gamblers has tripled.

At the last quarter of last year 2020, there was an increase in Spain's online gambling market by 17.7%, imagine the increment this year already before this new ban.


In the article, it says " the stricter measures is aimed at limiting exposure of consumers to gambling ads". To the underaged this is also a big concern.


https://epodcastnetwork.com/spains-online-gambling-market-grew-by-17-7-in-2020/

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[molsewid]

In principle, I don't see it as bad, although as has been said, there will be places where advertising can be seen, such as on the Internet, but a reduction of massive advertising is not bad.

I am in favor of the gaming sector, but well regulated to avoid abuses. And I am against many regulations, but in that sector without regulations there would tend to be many abuses. Young people are now able to gamble impulsively from their mobile phones at any time, and on anything. That is more likely to lead to addictions than when the only way to bet on sports was to go to a place far from your home to play a pool.

This is similar to the ban on the use of credit cards that was discussed in another thread. It seems to me that in both cases the spirit, the intentions, are good, but I believe that the impact will be more limited than the regulators expect.

I think Spain didn't directly bans the betting ads but instead the Spain government made a regulation to set the adds on a time where the young ones couldn't see it. Casino businesses could probably made  a betting advertisement through internet but in this case kids today were more engaged in social media or internet than seeing celebrities and watching television and this might getting useless if the reason of the government is to lessen the exposure of gambling advertisements in children.

[pawanjain]

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:

Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).

I don't think that banning betting ads or restricting the gambling ads will affect the recruiting ability of sport teams.
The main idea of such sponsors is to raise money to recruit the team members. If the management doesn't get sponsors from betting companies then they will surely get sponsors from other companies.
So I think the recruiting process will go on like before. The amount raised by the other sponsors might be a little lower but I don't think it will create that big of an impact.

[chaser15]

I don't see what would be the benefits if Spain will put a ban on betting ads. Didn't they realized that clubs are already in financial difficulties because of the Covid-19 pandemic. It's just this year where they see an opportunity to bring back their shape.

There is no mention in the article about the exact reason why it turned out like that. There is also no relation to people having an addiction to gambling. Spain is one of the most successful countries in terms of gambling that's why I'm confused about that regulation imposed on betting deals.

[imstillthebest]

The new law has knocked down strongly all the preferred advertising options for betting business

not at all because the t.v ads arent totally banned and they dont mention if online ads are banned aswell as radio , offline and others  . most of them are still strong and can be used as an alternative to promote  .

Also, the adds in TV can only be run late at night.

isnt it great ? because adult people usually watch t.v late at night   , that means kids and under age people will not have the influence to gamble because they cannot see the advertisement in thier watching hours .

[Cling18]

I wonder why they have to control even sports and other type of advertisements. It will surely have a negative impact on gambling but as for me, they couldn't totally eliminate it because, despite the absence of advertisements, people will still find ways to play and gamble. Also, they could switch to advertising through different online platforms, which will still help.

[Silberman]

There are still tons of places to advertise gambling platforms even if Spain removes a bulk of where the advertisements come from. If the goal is to limit minors’ exposure to gambling, then I don’t think they are doing enough to achieve it. The internet is still a place wherein minors can easily access gambling-related content, and goodluck censoring the internet as people will go above and beyond just to get the information that they want in this day and age.

There are news coming of advertising when it comes to gambling being restricted or outright banned, as we know the incidence of gambling addiction increased during the pandemic so it is likely this is a response to that, however I think this is a waste and it is never going to work, people now have the casino at their fingertips and they can play in any online casino around the world they want in a matter of minutes, if they are so worried about this then a better measure would be create a prevention campaign so people gamble responsibly, but this is something too simple and too effective for them to try out.

[Coin_trader]

I wonder why they have to control even sports and other type of advertisements. It will surely have a negative impact on gambling but as for me, they couldn't totally eliminate it because, despite the absence of advertisements, people will still find ways to play and gamble. Also, they could switch to advertising through different online platforms, which will still help.

Since the surge of the number of gamblers from to before they allowed gambling bring negative impact to their people they will need to atleast lessen the adds to avoid some audience or target audience that are not allowed yet to do gambling yet keeps on doing it despite of rules. They will not totally bans it but they will put more restrictions as they already see now the effect of gambling in the people in Spain.

[hahay]

Maybe it could be the right choice to reduce the young gamblers there who still can't control themselves well, every prohibition and permit of course has its own reasons. But I believe the ban will not have a bad impact on the gambling business itself, because we know gambling is prohibited or not people will still gamble in their own way. So in this case it is about the team concerned because with the lack of sponsors, then of course it will have an impact on revenue which may be stagnant.

[TalkStar]

Maybe it could be the right choice to reduce the young gamblers there who still can't control themselves well, every prohibition and permit of course has its own reasons. But I believe the ban will not have a bad impact on the gambling business itself, because we know gambling is prohibited or not people will still gamble in their own way. So in this case it is about the team concerned because with the lack of sponsors, then of course it will have an impact on revenue which may be stagnant.

You can't stop gamblers from continuing their activity where a big number of gamblers have already took this as their profession. Yeah its true that no parents wants to introduce their children with gambling platforms and specially when its advertisements showing on football matches or in favourite player's jersey then its difficult to keep them away. Gambling platforms prefer to sponsor football clubs due to peoples attraction about any specific club or player. This is why recent days we are seeing competition between multiple betting platforms and their sponsor agents to complete partnership with football clubs.

Sponsoring football clubs and using betting platforms logo on players Jersey is the most effective promotional option for platform owners. Actually in one side its giving a large amount of audience and on the other side platform users do not hesitate to play with big amount when a platform is the sole sponsor of a popular football club. Even betting platform can easily put some terms on their sponsorship deal by which they can easily use clubs players for their OVC, TVC or Static promotional posts in social media. Spanish government have already taken their decision about betting adds and betting platforms will have to follow that but they will definitely find multiple potential options for their business. When anyone see betting platforms logo on players jersey i can say that viewers start to connect relationship between sports and betting but that not should be. Betting and sports is completely different from each other but if both blends together through advertising activity then definitely more or less people will start to lose their interest on sport and transparency.

Maybe others have different opinion but I think sports and associate organisation should keep little distance from anything where there is possibility of losing reputation. Yeah obviously sponsor money is a big thing for every club but it doesn't mean that football clubs will not get sponsors from other fields.  

[avikz]

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:

Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).

Ohh heck! That's a big blow to the teams as well as to the gambling houses! I can see gambling houses are sponsoring many A listed clubs and also maintaining their visibility through the boards around the field. So they have definitely gambled big money on the popularity of football in Europe. This new law will discourage them from pouring in millions of euros into football clubs. I hope that no other europer countries would come up with such negative laws! Such kind of legal provisions are bad for gambling business!

[shield132]

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:

Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).

Seems regulations on gambling are getting more strict and strict. This isn't a bad idea at all because sportsbooks shouldn't be promoted by certain teams or players. This, at some point, may leave association for some people that the team or the player are cooperated with the casino, etc. Another idea behind these regulations can be that celebrity sportsmen like Ronaldo, Messi and others have huge influence no people and the government wants to lessen the number of addicted gamblers and the number of gamblers in overall. (Remember how one rejection of Coke's bottle from Christiano Ronaldo affected the company).

[Zilon]

Stopping the advert wouldn't still stop the citizens from knowing about gambling companies. There are diverse  means of advertisements at the moment. I'm sure developers who gamble as well or who own gambling companies would bring out alternative. For me restricting betting ads wouldn't stop betting ads from circulating what the government has succeeded in doing is to make la-liga develop a hidden alternative

[maju69]

I don't see what would be the benefits if Spain will put a ban on betting ads. Didn't they realized that clubs are already in financial difficulties because of the Covid-19 pandemic. It's just this year where they see an opportunity to bring back their shape.

There is no mention in the article about the exact reason why it turned out like that. There is also no relation to people having an addiction to gambling. Spain is one of the most successful countries in terms of gambling that's why I'm confused about that regulation imposed on betting deals.

You are right, pray for all the difficulties facing the crisis after the pandemic, everyone has the right to visit the casino even as entertainment. There is no need to make it a rule limiting gamblers who have been used to it for a long time. Just use age restriction rules only. The impact will be felt immediately, because even the budget income from the casino will not be noticed at this time.
Moreover, advertising is the daily way of casinos to explore that the casino has various offers. Luckily, social media is not the target of such a policy.

[Japinat]

This is not a good approach though, I think educating people especially minors is more important than banning this kind of advertisement that could help the gambling industry grow, if they grow, the government will be able to take more taxes from them, so it could help their economy. It seems like they really emphasize under the new rules that gambling has a bad effect to people, and that they don't want to make them grow as an industry.

[madnessteat]

^

If the Spanish government thinks that this way they will reduce the level of gambling addiction in society, they are deeply mistaken. After this law comes into force, the betting companies will be forced to redirect the funds that were previously intended for sponsorship deals with sports clubs, for example to advertising on the Internet, where it will also find its audience. But athletes and sports clubs will really suffer serious losses. And this is very bad.

[BIN-BIN]

I will say it is within the law to regulate gambling activities because, if it is left unchecked, it can cause massive underage gambling and we all know the impact of gambling addiction on kids.

I guess the gambling platforms within that region will sort for alternative ways to make publicity for the sites.

[timerland]

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

This is weird, does this have anything to do with ESPN, recently claiming $3 billion in funding, most likely from advertising/sponsorship, that's just my mind.


However, I think the reasons below that made the Spanish government make rules and ban gambling sponsors.

The reason is that more than 50 percent of clubs have sponsorship from gambling companies which are reported to provide income for the club in excess of 40 million pounds (approximately $55.093.200 ) per year.

This is a factor that angers the Spanish government for most of the sponsors of gambling so far, if the banned club, doesn't find an alternative sponsor, this will be fatal for them, in terms of money, the effect is bigger and the risk to the club.

The gambling sponsorship business is very profitable.

Yeah exactly.

I'm not sure what the Spanish government is doing. Are they trying to deliberately get rid of the whole sports sector which is so lucrative?

From a taxation perspective they should just leave the industry as is and let it generate them a fat amount of taxes. Banning logos on jerseys is probably the worst way to go about banning gambling advertising anyway so not sure what they want out of this.

[harizen]

Like to point out this one:

"It claims that athletes' status as role models had led to an increase in gambling among young people aged 18 to 25, rising from 29 per cent to 40 per cent in the last four years. The amount of money spent by young people in Spain on gambling, meanwhile, had risen by 13 per cent annually."

I don't see the negative effect of it but 18-25 years is already an adult stage. They already know what they are doing and matured enough to be responsible for gambling. If that's only the reason why such a ban was implemented, I don't see it can change the gambling status in that country. They should just be alarmed if stats are telling them that these people do have an irresponsible act in gambling.

And besides, the government, in general, are getting advantages too in the sports industry there. There are other ways to work on a plan of solving "serious health and social risks" and they should brainstorm about it.

[Oceat]

This is not a good approach though, I think educating people especially minors is more important than banning this kind of advertisement that could help the gambling industry grow, if they grow, the government will be able to take more taxes from them, so it could help their economy. It seems like they really emphasize under the new rules that gambling has a bad effect to people, and that they don't want to make them grow as an industry.

If their main reason why they have to do this is to lessen the exposure of gambling that kids seen on a sports while watching then it's helpful but I'm sure there's a huge changes going to happen and I don't know where this is going. But I have faith in them if this is really their plans.

Besides, gambling can be seen somewhere where most people often stay rather than in a Coliseum. So let's just hope this new changes will adapt quickly to whatsoever their motives. Although, gamblers are addicted to it already maybe this is also their target to avoid most people from spending money and losses too much.