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Author Topic: Spain bans betting adds - no celebrities, no sport sponsorship, no daytime adds  (Read 1001 times)
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September 01, 2021, 08:30:54 PM
 #1

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:
Quote
Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).




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September 01, 2021, 09:33:01 PM
 #2

Not sure what this is supposed to achieve - to curb underage gambling perhaps?

I personally think that this is not going to be effective whatsoever. Teenagers can stay up late too, you know?

It's probably just going to be knocking out the funding for a lot of teams and forcing them to make employee cuts for absolutely no reason whatsoever.

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September 01, 2021, 09:45:48 PM
 #3

Sports are not the only place to advertise, there’s a lot of ways now and for sure those casinos will always find a way and beside, they are spending a lot of money just for a player to wear a shirt, its time now for those casinos to become more creative in advertising. Anyway, this new rule many lessen the exposure of gambling in sports, but still they can’t prevent gamblers from betting.

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September 01, 2021, 09:46:21 PM
 #4

With such a ban then it defeats the whole purpose of advertising!
If you can't use influencers to market your product it's such a joke and them saying no ads on teams shirt they are forgetting that TV content isn't restricted to one country . This ban has so much  absurdity here which could be challenged in court.

I wonder what made them reach such a decision,  hope these guys mean we'll for our friends in that country..

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September 01, 2021, 09:58:14 PM
 #5

There are still tons of places to advertise gambling platforms even if Spain removes a bulk of where the advertisements come from. If the goal is to limit minors’ exposure to gambling, then I don’t think they are doing enough to achieve it. The internet is still a place wherein minors can easily access gambling-related content, and goodluck censoring the internet as people will go above and beyond just to get the information that they want in this day and age.

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September 01, 2021, 09:59:33 PM
 #6

That could be a huge loss for the casinos, to lose such chance on hiring those influencers and make a good market exposure, well that’s the new rules so they have to obey that and just look for good alternatives.

Are gamblers more expose to sports? I guess not at all and the bettors will always place their bet even if they don’t see any advertisement, they already know where to place their bet for sure.

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September 01, 2021, 10:07:47 PM
 #7

That could be a huge loss for the casinos, to lose such chance on hiring those influencers and make a good market exposure, well that’s the new rules so they have to obey that and just look for good alternatives.

Are gamblers more expose to sports? I guess not at all and the bettors will always place their bet even if they don’t see any advertisement, they already know where to place their bet for sure.

loss for the casinos, and loss for those personalities. i don't think also that this move will be effective on what they want to achieve. these bettors know where to go even if they don't see those ads. let's admit that in this pandemic, betting industry is one of the industries that survive. now, if they will remove the sponsorships for those individuals involve, it will be a loss of income. i don't think that would be very smart idea from them. anyway, they can't do anything much with the situation but need to comply with the government's protocol.


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September 01, 2021, 10:24:06 PM
 #8

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:
Quote
Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).

I'd imagine that the financial managers are going to be devasasted.

Although this is nothing away from what is expected. Seems like a lot of countries right now are trying to crack down on gambling advertising.

I personally think that the sportsbooks will simply find a loophole somewhere to advertise, e.g. online, and move away from the traditional merchandise advertisement. They're not a one trick pony.

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September 01, 2021, 10:26:36 PM
 #9

It's like they want to kill the sports these teams rely on the shirt sponsorships and other advertising that comes from gambling, obviously, they did not create a body or a study and have all the parties involved for a consensus, not the right time to come especially in the pandemic, they create this law because of the surge of gambling, but they cannot stop from betting even if there is no advertising, there is such a thing like online promotion and word of the mouth promotion which they cannot control, it's a useless law.


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September 01, 2021, 11:05:32 PM
 #10

I heard about this ban while watching La Liga game. This is why some clubs don't have sponsors on their shirt.
I think this ban can hit clubs hard. Pandemic already affected them seriously, they had to play whole previous season without spectators and this season they can let only limited number of spectators. So, without gambling sponsorship they lose another source of income.
But maybe gambling companies will find loophole in laws. Same like alcochol advertisements - in many country it's forbidden, so, they simply advertise alcochol-free beer.




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September 01, 2021, 11:27:34 PM
 #11

This reminds me of the UFC reebok uniform deal. Except much much worse.

With all the problems and conflict in the world today. Do we really not have anything better to do than wage a war on gambling and sports?

Spain being known for having very high youth unemployment (ages 19-24) in the 50% range. I'm surprised there isn't more emphasis and fact checking on real issues that people face.

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September 01, 2021, 11:56:41 PM
 #12

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:
Quote
Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).
This is very serious and I think government needs to do something about this because it's going to affects a lots if persons and firms who are main promoters of betting platforms. Many clubs in Spain has there ground ambassador as a Gambling platform which funds the club activities at the time advertising the platform. If the government put an end to them, then there will be commotion that can affect the financial status of most firms

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September 02, 2021, 01:19:21 AM
 #13

Well, this is a rather unfortunate piece of news. I still don't understand the point of bans like this, is this supposed to actually help in trying to prevent under-aged gambling? Or gambling in general? Cause if it was the latter, then I'm pretty sure it's close to useless? If it's the latter then honestly it's pointless and useless. At this point, their methods of actually trying to prevent gambling is laughable, and is at most, killing off the sports teams and events themselves instead of gambling, not to mention the players themselves.

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September 02, 2021, 02:18:58 AM
 #14

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:
Quote
Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).
Blocking a way will pave way for another one, so surely the advertisements will be evolved and take a lead in the other platforms, for example the ban is only for TV ads then the bookies will choose social media which may do more harm because social media used by mostly the youngsters including minors so creating such laws is useless and just create trouble for particular sector only not the actual cause.

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September 02, 2021, 02:37:10 AM
 #15

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:
Quote
Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).
Blocking a way will pave way for another one, so surely the advertisements will be evolved and take a lead in the other platforms, for example the ban is only for TV ads then the bookies will choose social media which may do more harm because social media used by mostly the youngsters including minors so creating such laws is useless and just create trouble for particular sector only not the actual cause.

That's a big loss for these team's funds. Looks like the government ofSpain is pretty much punishing these athletes instead of the gambling platforms.

Social media platforms have their own policy for gambling ads just as how they block porn ads. They are going to be creative in hiring advertisers online like the streamers that have millions of subscribers. Maybe forums like bitcointalk will also be targeted by these advertisers just as we see crypto casinos gathering up here.




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September 02, 2021, 02:41:28 AM
Last edit: September 02, 2021, 03:09:27 AM by acroman08
 #16

damn, that's a huge blow to the players and clubs that are getting a lot of money from advertising betting services. at least they only prohibit the advertising of gambling and not any type business ad.

Not sure what this is supposed to achieve - to curb underage gambling perhaps?
most likely to curb the gambling activity in their country and not just to prevent underage gambling. I mean, adults are also prone to gambling addiction.

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September 02, 2021, 02:47:37 AM
 #17

I was thinking the reason for the ban was for the underage kids, who are also a fan of the sports, not to see these gambling brands but that doesn't seem to be the case.
The letter adds that betting companies sponsoring teams and athletes had contributed to the ‘normalising’ of betting which has ‘serious health and social risks’. It claims that athletes' status as role models had led to an increase in gambling among young people aged 18 to 25, rising from 29 per cent to 40 per cent in the last four years. The amount of money spent by young people in Spain on gambling, meanwhile, had risen by 13 per cent annually.
^ People in this group are already of legal age which means most of them are probably aware of their actions. Not to mention that they already have a job.


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September 02, 2021, 03:09:34 AM
 #18

In principle, I don't see it as bad, although as has been said, there will be places where advertising can be seen, such as on the Internet, but a reduction of massive advertising is not bad.

I am in favor of the gaming sector, but well regulated to avoid abuses. And I am against many regulations, but in that sector without regulations there would tend to be many abuses. Young people are now able to gamble impulsively from their mobile phones at any time, and on anything. That is more likely to lead to addictions than when the only way to bet on sports was to go to a place far from your home to play a pool.

This is similar to the ban on the use of credit cards that was discussed in another thread. It seems to me that in both cases the spirit, the intentions, are good, but I believe that the impact will be more limited than the regulators expect.

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September 02, 2021, 03:20:23 AM
 #19

This will definitely deal a heavy blow not just to the clubs and their team members and players but also to the gambling industry. If La Liga is to lose almost a hundred million Euro because of this, their players would definitely suffer as well. This will definitely have a trickle down effect to the team members' salaries.

This would also mean the gambling companies would be losing a very vital way to reach millions of audience. This will also reflect on their books. This might cause a very significant reduction in income for them.

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September 02, 2021, 04:18:49 AM
 #20

Damn, that really sucks.

I personally don't see why they would do such a thing given that it is integral to the team's businesses and will probably ruin them financially.

But I guess that the government generally has their own agenda when it comes to regulating the sportsbetting industry and protecting consumer rights, which is fair enough. I don't think that other countries should follow suit though.
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