TV Commercials & How they attracting more clients in crypto industry.

[davis196]

Usually TV commercials are mostly used for raising awareness about a product.The process of persuading viewers into buyers is a lot more complex and difficult.That's why TV ads have a very low conversion rate.Most of the viewers aren't targeted and big portion of them won't be interested in the product at all.
TV advertisements are being shown to a "cold" audience,which have to be "warmed up" before making a buying decision.The viewers have to get into a so called "sales funnel" in order for the marketers of that product/service to increase the conversion rate.More targeted audience equals more sales.
I'm not sure how many Indian and Pakistanian cricket fans are interested in the cryptocurrency industry.
Probably not that many.

[Rehan Zakir]

Crypto currency advertisement attracts more people's with this industry. People's watch television on daily basis. So, advertising about crypto currency on tv is a good idea. It helps people's to know about crypto currency. Crypto currency is a very big industry. And in this industry there are many ways of earning. And it is also used as a payment method.

[Blawpaw]

How do you see they impact the viewer?

Commercials play an important role when it comes to product presentation. So, yeah, they do have an impact. They can get to millions of viewers while being able to cast sudden interest of a big part of these viewers. They are very effective in spreading awareness but they are very expensive and for low budget marketing campaigns they are not an option.

[Iceblast]

the ad provider has thought about targeting the ad.  as not all people understand crypto even in india i think the service providers have done a good preparation to advertise the exchange.  in this case the reach is also not only in india but 1 billion viewers worldwide so i think its legit for an advertisement on a particular event

[pawanjain]

We live in the era where digital platform plays amazing role in attracting your clients.
Well, things are changing at alarming rate in the country like India. Recently we had biggest game of T20 World Cup 2021, Ind vs Pak, considering their cricket battle is most popular it had enormous amount of viewers that day.

In this match the most interesting fact was the commercial advertisement that was getting flashed in between every over was about the Crypto Wallets and exchangers.

One of such companies which hosted the ads was CoinSwitch Kuber.  Reference

I am wondering how this helping the crypto space since, with millions of peeps watching this ad some of them must have searched for it, started using after it and what not.
Even in the Indian New Channels crypto market is discussed many times, they do show the ads too.

Since there is no ban on such ads yet, I believe Indian Government is not on the strict side yet.
Does your country has such commercials, what do you think how it is helping us?

Guess how many users watched this match (thus the crypto coin advertisement)

As per one article, online streaming partner HotStar alone recorded 13 millions viewers.  Reference
One of the former cricketer Shane Warne projected that, there will be at least 1 billion viewers for this match. Reference

How do you see they impact the viewer?

Even I have seen such marketing in commercials on TV and online platforms. I have seen crypto ads in apps, TV commercials, Youtube, payment platforms etc..
I had also create a thread about it in the Indian board where I mentioned about how bitcoin is promoted in songs released on Youtube.
I guess no other country would have ever seen a song promoting bitcoin in it.

In case you want to watch the song on Youtube as well : https://bitcointalk.org/index.php?topic=5363612.0

[Anonylz]

Companies that spend millions to advertise their product knows why they do so, there are millions of viewers watching the game and at the same time seeing those crypto ads and getting curious about the ad,
when that advert is run for the duration of the game am pretty sure quite a number of viewers already making research to know more about the ad, and who knows the number of people who have come in since then because of the ad they saw.

[eaLiTy]

I am wondering how this helping the crypto space since, with millions of peeps watching this ad some of them must have searched for it, started using after it and what not.
Even in the Indian New Channels crypto market is discussed many times, they do show the ads too.

If anyone has not heard about the cryptocurrency market in 2021 then they are living a lonely life far away from reality, the other aspect is that it is true that we are seeing more advertisements coming out from cryptocurrency business in India like you mentioned and the current World Cup who has more audience especially when India is playing and it will be good for their business to have exposure .

[Rengga Jati]

Since there is no ban on such ads yet, I believe Indian Government is not on the strict side yet.
Does your country has such commercials, what do you think how it is helping us?

If it is in the commercial TV advertisement, no, there is not yet.
But commonly it is packaged in certain programs related to business and they introduce crypto, but it is general.
However, we can find that kind of advertisement in some webinars done by certain channels, social media, YouTube, and others.
Well, actually if it is about an advertisement, it may give some impact. But for the high or not the influence, it may depend on how interest from the people there.
Commonly, they will doubt anything, especially because there is so much bad news about crypto so far. So, they will not be easy to believe.

[Wexnident]

I'm pretty sure having an advertisement of crypto-related stuff isn't going to make it boom all of a sudden. Not to mention that, if you ask yourself, how many commercials can you actually remember that you've watched? It'd be close to zero I'd reckon, and that's just how it is tbh. Those who are interested in crypto are already in it imo, and those that are still going to enter are probably doubters or those totally out of the loop of what is famous or not. TV commercials are for a broader sense and doesn't really target the group it wants, so I don't think it's going to have much effect imo.

[Shenzou]

I feel like TV commercials like these are not so impactful anymore, i for started don't watch TV that often and even if i do i really don't pay attention to commercials and then i don't pay more attention to commercial about digital stuff and i consider myself a tech savvy let alone someone who has never used bitcoin or crypto and does not have any idea about it, so how you are gonna convince a random person to try it, i believe for once it is through free things, life offering a huge discount if you use their app to buy with bitcoin or you get free dollars if you sign up, or something along that part.

[UmerIdrees]

Crypto currency advertisement attracts more people's with this industry. People's watch television on daily basis. So, advertising about crypto currency on tv is a good idea. It helps people's to know about crypto currency. Crypto currency is a very big industry. And in this industry there are many ways of earning. And it is also used as a payment method.

TV channels normally work under the government rules and regulations. No one can open up a new tv chanel without approval from the government authorities. So the tv channels cannot advertise ads about the things which are illegal. Since crypto is not legalized in many countries, this will mean that we cannot have crypto ads on national tv channels.
This might be one hardle using tv ads as a medium to spread the cryptyo awareness.

[ChiBitCTy]

This is something I’ve actually been thinking about a bit lately. I actually just shared a crypto.com commercial with my buddies yesterday, pretty cool commercial featuring famous actor Matt Damon. It actually played last night during the Thursday night football game. Amazing seeing this all go mainstream.

[uneng]

Usually TV commercials are mostly used for raising awareness about a product.The process of persuading viewers into buyers is a lot more complex and difficult.That's why TV ads have a very low conversion rate.Most of the viewers aren't targeted and big portion of them won't be interested in the product at all.
TV advertisements are being shown to a "cold" audience,which have to be "warmed up" before making a buying decision.The viewers have to get into a so called "sales funnel" in order for the marketers of that product/service to increase the conversion rate.More targeted audience equals more sales.
I'm not sure how many Indian and Pakistanian cricket fans are interested in the cryptocurrency industry.
Probably not that many.

I believe the process of persuading viewers into becoming buyers through ads consist in the frequency those viewers are going to watch an ad from a same product/service. If they watch an ad only once it won't have any impact at all, but if they watch it three, four, five times a day, and if possible on different channels and even outside the TV (outdoors banners are a good example) it's likely they will at least get curious about the advertised object, going for it.

In my country I see such ads only in virtual platforms like Youtube (ads between the videos), but in mainstream TV channels they are non existent yet. As far as I know every second of television ad is really expensive. In the most popular national channel it reaches to 1 bitcoin for a 6 seconds ad during peak time. This added to the low demand bitcoin still has here is probably the reason why crypto services don't launch any advertisement campaigns. It's abusively expensive and the results uncertain.

[geegaw]

I feel like TV commercials like these are not so impactful anymore, i for started don't watch TV that often and even if i do i really don't pay attention to commercials and then i don't pay more attention to commercial about digital stuff and i consider myself a tech savvy let alone someone who has never used bitcoin or crypto and does not have any idea about it, so how you are gonna convince a random person to try it, i believe for once it is through free things, life offering a huge discount if you use their app to buy with bitcoin or you get free dollars if you sign up, or something along that part.

Today's TV commercials only cater to domestic products and companies, most commonly seen topics are high entertainment movies and shows then demand for daily breaking news, besides, the censorship is also thorough to avoid internal conflicts and other parts, which makes crypto ads can't get in. It's not just a matter of space to interject, the more important issue is still the user's perspective, modern social networks are people's world right now, from shopping to necessary information are updated by the internet network, especially the affordable cost to pull almost all the projects focused on this

[Doell]

I feel like TV commercials like these are not so impactful anymore, i for started don't watch TV that often and even if i do i really don't pay attention to commercials and then i don't pay more attention to commercial about digital stuff and i consider myself a tech savvy let alone someone who has never used bitcoin or crypto and does not have any idea about it, so how you are gonna convince a random person to try it, i believe for once it is through free things, life offering a huge discount if you use their app to buy with bitcoin or you get free dollars if you sign up, or something along that part.

I'am also like that ,sometimes I don't care about advertisements that pass on national TV but depending on how interesting the content and models offered by advertisements are if it's interesting maybe I'll go and contribute right away but if it doesn't or there's only moving animation like graphics in general then I don't care

people's thoughts different but ads that do not offer benefits or do not bring benefits to the necessities of life ,then most people will definitely skip ads by switching back to some movies or maybe some news ,inserting ads in some parts of the film or content is very helpful instead of having to wait for a break to advertise

[blatchcorn]

I'am also like that ,sometimes I don't care about advertisements that pass on national TV but depending on how interesting the content and models offered by advertisements are if it's interesting maybe I'll go and contribute right away but if it doesn't or there's only moving animation like graphics in general then I don't care

people's thoughts different but ads that do not offer benefits or do not bring benefits to the necessities of life ,then most people will definitely skip ads by switching back to some movies or maybe some news ,inserting ads in some parts of the film or content is very helpful instead of having to wait for a break to advertise

During India Pakistan match, the price of 10-sec ad slot was 2.5 to 3 million Indian rupee (Source). I don't think those ads which OP is referring (relating to crypto) were broadcasted on TV rather may be on online streaming channels. 
We cant ignore the impact of ads have on marketing and sale of product. Those who are investing such huge money knows what they will get in response. Crypto is different story, there are not many who knows what this is. They may just watch and ignore it IMO.

[Questat]

This is a part of the global development, we received more information and awareness of what things happen around through social media, TV announcements/commercials, and etc. But even though we know how it gives influence to the minds of the viewers and readers, we can never say that all of us will agree and easily believe what they say. Yes, it won't as many needed some proof before they fully believe, and this is what happens to crypto. They have heard this but look, only a few individuals had got the attention and taken the risk while the rest are waiting until someone could verify it.

[dupee419]

It depends on the country, here in my country, most of the viewers at the Television here are not that much knowledgeable when it comes to cryptocurrency, so I think advertising crypto-related commercials would be a bad idea, same thought with your country, I think normally advertising it without the whole of India would be a waste of budget for advertising, and since I think CoinSwitch is a sponsor of that match, they were able to roll out such advertisements whenever there are timeouts or halftime.

I don't watch cricket that much but I agree that international television can be a good way of promoting cryptocurrency.