What's more important: good marketing or technology?

[Nitroas]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

[masulum]

Marketing is a part of business, no matter what business you run. If asked if this is important, it is very important to increase brand awareness of the project. Unfortunately, marketing will be give temporary effect, if marketing is not carried out continuously before the brand is well known. So, this is only capable of creating hype in crypto and then mass actions occur when they feel they have made a profit.

Technology is at the core of crypto project, it is the product being sold. Before well-known brands sell their brands, they certainly have to sell products. Apple will not be able to sell their brand if they do not have products that have good technology. Technology for long-term processes and the power of the business journey itself. When they are able to provide technology that is viable for public, then slowly this project will grow, of course, by doing marketing.

In the end, marketing and technology are not to be compared, but both must be done simultaneously.

[fvb]

In my opinion, technology is still more important. If the product offered by the project is in demand in its field, then special marketing is not required. In any area, there is a useful product that has proven itself and has retained its brand.

[uelque]

Both are important for the success of a certain project. A project without good technology but full of marketing strategy  most likely won't gonna last for long. And a project with good technology without proper marketing approach or strategy won't gonna gain much traction. Technology is what you are selling to the people, marketing is how you sell them.

I'm not sure but, most of your post are connected to CheckDot thing, and all are being mentioned in a new thread. Different approach on how you post them, but all are going towards that project. So I assume, is this some sort of your marketing strategy of selling something?  

[xSkylarx]

In my opinion, technology is still more important. If the product offered by the project is in demand in its field, then special marketing is not required. In any area, there is a useful product that has proven itself and has retained its brand.

I agree with this because if you want to make your project last for a long time, the technology will be the best because that is what the majority of people will choose. However, imagine if you have a bad technology but excellent marketing; do you think your project will last for a long time? People are looking for innovations and something new, and if you choose good marketing, people will eventually leave if they haven't seen an improvement in the product or service they are purchasing. Nonetheless, both are beneficial because without effective marketing, your project would not have been discovered.

[isaac_clarke22]

Another CheckDot shilling, lads. I have seen plenty of these threads when you thought that it would be a nice discussion.

@OP
Please be more direct of what you're wanting to discuss. You're not going to gain the interest of the many in here by indirectly shilling that project.

I'm not sure but, most of your post are connected to CheckDot thing, and all are being mentioned in a new thread. Different approach on how you post them, but all are going towards that project. So I assume, is this some sort of your marketing strategy of selling something?  

How ironic that the thread is all about "good marketing". I see a lot of lower ranking members shilling this project a lot.
It is a really bad marketing strategy if they thought that they could get audience or even an investor.

[dimonstration]

Both. But the priority depends on the roadmap of the project. If the project need funds to continue the development then the team should focus on marketing to gather funds to improve technology but if the coin has good source of fund from VC, Technology is the top priority before everything else. These 2 elements should not be sacrifice just to improve the other aspect of the project.

Good project with technology without marketing is still dead because of tough competition. Good marketing with bullshit technology will just create a temporary hype but later will be dead too due to lack of interest and improvement.

[jrrsparkles]

Another CheckDot shilling, lads. I have seen plenty of these threads when you thought that it would be a nice discussion.

@OP
Please be more direct of what you're wanting to discuss. You're not going to gain the interest of the many in here by indirectly shilling that project.

I'm not sure but, most of your post are connected to CheckDot thing, and all are being mentioned in a new thread. Different approach on how you post them, but all are going towards that project. So I assume, is this some sort of your marketing strategy of selling something?  

How ironic that the thread is all about "good marketing". I see a lot of lower ranking members shilling this project a lot.
It is a really bad marketing strategy if they thought that they could get audience or even an investor.

Even if they can get $100 from such kind of shilling strategy is going to be in their pockets so they don't mind how much we blame them for doing it because shillers are ashamed of nothing.

But if I have to answer the actual topic then both are really important, one strong and one week will end up in failure.

[tbct_mt2]

Project needs to have core concept, idea from which it is developed. Then technology is next component to implement concept and idea to real product.

However it can not grow well without community. In my opinion, projects need to have all: core concept, ideas; good technology, good products; big community and good marketing strategy.

[hugeblack]

We can not judge the success of a project with white and blackness.
But for each battle base and sometimes fraudulent projects are successful without any development idea in the short term as happened with the "squid game" and may fail a good development currency due to poor marketing aspects.

Generally, cryptourrencies (unknown Altcoins) are not investing stocks and therefore it is better thinking about the technical side.

[el kaka22]

By far good marketing. With enough marketing they managed to make Shiba a known and big token, when it has absolutely zero technology under it at all. What is shiba? Haven't we seen the same thing a billion times over?

There is like 2000 just listed on coinmarketcap and imagine how many more there are that failed to get even listed. It uses a tech that has been repeated many times before and that is why it should have been gone long time ago. But it hasn't, why? Because they did amazing marketing, what they do with marketing is beyond anything else I have seen and that made the price go up. As long as you have great marketing, you do not need tech at all.

[Zamoh]

I will not mention the name of the project, for reasons of the fact that there are still it fans. But there was a truly good technical project, its own blockchain, a virtual machine, but unfortunately no one understood marketing. And now, after 4 years, having gone through terrible years of calm in the cryptocurrency world, the project team left the project for the community (like community-driven), and they switched to something else. As a result, a really good idea and a technological team without good marketing could not break into the world.
This little background tells only that the main marketing in the world is now and this applies not only to cryptocurrencies.
This little prehistory says only that the most important thing in the world right now is marketing and this applies not only to cryptocurrencies.

[tyz]

It's actually very simple. In short-term good marketing, in long-term good technology. You actually need both. Without marketing you can have great technology but if nobody is aware of the project will stay below the line. Without technology you can be not successful long-term. Over the years, there were many projects which had great marketing and poor technology and no one of those has been stayed in the top 100 for long time.

[crzy]

In crypto market, if you have good marketing strategy you can rise and reach your peak but sooner or later when there’s no progress anymore you can see a big downside even if you still have that marketing plan simply because the hype was done already and investors are not looking at your technology if its worth to hold in long term or not.  So if you want to provide good services for long term, you must work hard to have both always.

[ryzaadit]

Up to you.

But we all know, people in crypto-space don't give any shit about technology development. I already been a moderator on a good project called "Trade Race Manager", the team makes some good updates from the game itself. Guess what? they only can complain about why the price is down and blame there is no marketing at all from the team. Now, they're getting listed on Huobi and reached new ATH.

If you looking some safe investment, you should take "technology" development update or their product as the aspect. So, even the price is down the chance price is backup again and maybe reached new ATH is high. Comparing a shit token only for marketing hype, yes you have a big green candle and then after that red big candle and price is can't be backup again = DEAD TOKEN (because there is no product development).

[dothebeats]

As I see it, marketing is way more important to a project rather than its technology. People could care less about the new mumbo jumbo that is with new projects that are appearing in the market. All they will care about is whether the project will net them more money and that's it. No other reason for them to invest in a crypto project except for its heavy marketing and hype generated around the crypto space.

Most people that are investing on the crypto space presently are those who doesn't really believe in the technology that new projects bring.

[senyorito123]

A good project can’t succeed without a good marketing plan, they can’t just make a good project without spreading the words about it, imagine you’re in a crypto market where thousands of projects are already out so how do you expect investors will come to you without any marketing plan?

I believe this two must work together and I’d rather choose both than to focus on one side, you can’t also market a bad project that’s not worth it.

Many times, I was been into good promising and well advertised projects way back 3 years ago but unfortunately most of new crypto was really disappointing. They're just pretending good image but in the end it turns out so bad, because technology was their only motivations but poorly in marketing due to lack of trading capabilities.

[tvplus006]

In my opinion, technology is still more important. If the product offered by the project is in demand in its field, then special marketing is not required. In any area, there is a useful product that has proven itself and has retained its brand.

Yes, indeed, technology is important, but no one will know about this technology if there is no good marketing.It is for this reason that we see a lot of hype around meme coins that lack a useful product, but there is a lot of marketing that allows you to promote such coins on the market.

[kurniawan05]

Marketing and technology development are equally important, marketing without technology development will only lead to pumps and dumps, while technology development without marketing will make your project lag behind even if your idea can be taken by other competitors and become more developed with good marketing, while you are the original owner far behind.

[Coyster]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project?

The thing is, hype is somewhat ephemeral and will only last for a short term, there are many projects currently, and in the past as well that didn't have any worthwhile use case, but was just been pumped by hype, it took only a short time for the projects to completely fall out of the market, thus what I'm saying is, a project definitely needs more than hype to be sustainable for the long period, and even if a project wants to create hype, then they should also work on their network and try and have many other things to offer than just hype.

In my opinion, technology beats hype anyday, I think with a great technology and ecosystem a project team doesn't need to put too much effort into creating hype, and the project will definitely be sustainable for the long period, in summary, technology/development is primary, while hype/marketing is secondary.

[TimeTeller]

Marketing and technology development are equally important, marketing without technology development will only lead to pumps and dumps, while technology development without marketing will make your project lag behind even if your idea can be taken by other competitors and become more developed with good marketing, while you are the original owner far behind.

This is true, these 2 go hand in hand to assure the success of the project.
However, for me, it is better to be in full blast with developing the technology to cater the actual services to the public.
Because without the working technology, would be hard to market it in the public.
Because if you are selling a service which is half-empty, your clients will find out soon that you don't have the technology yet.
And they will just be disappointed and move on. So before you market your platform, make sure you have one that you can market.

[harizen]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project?

So what do you think is more important to a successful project?

Since we are talking about success, obviously, should be both. Good development with hard and strong marketing will somehow give an assurance to the investors that those developers behind the project are really doing their best effort while at the same time, spending money for developments and marketing.

For just building a hype, eventually, it will be failed. If there's an attempt of hyping the project, it should maintain the status of being popular. And to make it popular, it should achieve investor's criteria and having good development and technology is one of it.

[asriloni]

So what do you think is more important to a successful project?

Removing word of checkdot. Too much shillers created the new thread by mentioning this kind of name.

Both were the important things. The good tech should have combined with the actual use case and marketing strategy. These things will be creating the hype for the project and you can see that so many major coins have solid product combined with big community and big marketing. They can be listed on major exchange site and this is also boosting it.

It needs all of aspects to work together to create a very good ecosystem.

[Ryker1]

Marketing and technology development are equally important, marketing without technology development will only lead to pumps and dumps, while technology development without marketing will make your project lag behind even if your idea can be taken by other competitors and become more developed with good marketing, while you are the original owner far behind.

This is true, these 2 go hand in hand to assure the success of the project.
However, for me, it is better to be in full blast with developing the technology to cater the actual services to the public.
Because without the working technology, would be hard to market it in the public.
Because if you are selling a service which is half-empty, your clients will find out soon that you don't have the technology yet.
And they will just be disappointed and move on. So before you market your platform, make sure you have one that you can market.

Well I agree with both of you, --these are very important that should the project has so that we can determine them either good or bad because of their useful concept, it seems other projects are focus on the marketing strategies which is even they don't have a technical development, they focus to be in hype but not a useful one. However, this is not a new strategy now, many people are willing to put risk just to earn in a hype project, no matter how good it is as long as it is hype and they think they can able to earn profit in a short period of time they do it.

[smyslov]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

Technology is what defines a project without it there is no project to promote, here in the Cryptocurrency market a project live and die based on its usage and it's easy to promote a project with good technology behind it and if a project is good it will promote itself, there are projects that are pump and dump coins but well-promoted but ends up investors losing their money because there is no technology behind it and people will leave it.

[goinmerry]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

To build a hype there should be a source of it right?

If the project is more focused on marketing their technology, I think that's the start of the hype and one step toward being famous.

Most projects or coins that start from purely hype do not last long. There should be a reason why they should stay.

[_IRMAN]

So what do you think is more important to a successful project?

Both are equally important, because a project with good technology if it is not marketed well will be lacking, and vice versa if the marketing is very good, but does not have technology that is useful for the future, the project will be difficult to accept.

[yazher]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

At the end of the day, the working projects will win especially those with developments and continuous updates. You can see today that those who choose good marketing regret not choosing the working project as if it will not last for years. right now, all the project that has some working roadmap and updates are the one that is top on the crypto market and those who don't have any plan to develop or give an update to their investors are starting to die. A consistent update is a must for a project to grow solid because in the crypto industry competition is tight and quick change is inevitable.

[vladi88]

 Technology (product) without marketing is a diamond lying in the ground.
Marketing without a product is essentially a Ponzi scheme. So in any normal project there should be both.

[michellee]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

Technology is the main core of the project in crypto. The dev and the team need to introduce their project, what they brought to people and the world. If that is the same new project, it is normal to see them compete while inviting more investors to come.

While marketing is how the team can promote their project to the public and how they can attract people to join with them. Without good marketing and promotion, their project can not grow and achieve its goals. Without having good technology, their project will not grow even if they have good marketing or promotion and vice versa.

[danherbias07]

Both are needed. You cannot create a good project and be static about sharing it. You need to work out presenting it with different investors and people who can create a trend for you. Most of the time they will try to partner with a known company to boost the hype and it really works.
Social media interaction is the new kind of marketing strategy now and that is free if you just want to let the people decide for themselves.
But, yes there is a but. If that project is as unique as it will ever be like what Satoshi did, then there's less work needed in the marketing section.

[lumierre]

Technologies are more important in the long term. It means that if this technology is really useful and innovative, it will be used in the future, so this project will not be abandoned, so if you are a long-term investor, you should estimate technology first of all.
On the other hand, if you are a short-term trader, you should follow all news and hypes as useless coins with good marketing campaign can pump very rapidly but then they will fall.

[lienfaye]

In my opinion, technology is still more important. If the product offered by the project is in demand in its field, then special marketing is not required. In any area, there is a useful product that has proven itself and has retained its brand.

Thats true, Technology is important and thats how we can see if the project is worthy and sustainable. However it cant succeed without marketing plan (not only here in crypto but in general). Marketing is important because thats the way for your business to be known and for the people to become aware of what products or services you're offering.

Thats why both are needed and essential to reach the end goal.

[geegaw]

Technologies are more important in the long term. It means that if this technology is really useful and innovative, it will be used in the future, so this project will not be abandoned, so if you are a long-term investor, you should estimate technology first of all.
On the other hand, if you are a short-term trader, you should follow all news and hypes as useless coins with good marketing campaign can pump very rapidly but then they will fall.

Without the ability to strategize and market to serve customers well in the short term, technology also becomes a pile of useless theory and a crumbling product, agreeing that technology will add credibility but need to be seen and known to be recognized, it is no accident that development without marketing, marketing has been an indispensable department in companies. Of course, like a business's ethics, marketing is also a refinement, can't be faked often, once customers give bad reviews, they will have heavy points deducted and no future, so the plus point in technology will be inserted here to share this problem

[mr.robot8]

in my opinion it is much more useful and profitable the technology, having a solid structure and valid applications in real life create the success of an altcoin, an ico more than a good advertising campaign, if the idea is good it will produce profits for a long time

[Little Mouse]

Strong marketing may create a hype which will end within few days but if there's project with good technology, which solves some real life problem. If you look at Mana, Sand, Render, Power Ledger, you will see that these project has been noticed only now. Did they promoted the project a lot? I don’t think so. These projects have been identified by investors because these projects have something to offer. So, I think that's what matter, nothing related to marketing only can bring good success in long term.