What's more important: good marketing or technology?

[TimeTeller]

Marketing and technology development are equally important, marketing without technology development will only lead to pumps and dumps, while technology development without marketing will make your project lag behind even if your idea can be taken by other competitors and become more developed with good marketing, while you are the original owner far behind.

This is true, these 2 go hand in hand to assure the success of the project.
However, for me, it is better to be in full blast with developing the technology to cater the actual services to the public.
Because without the working technology, would be hard to market it in the public.
Because if you are selling a service which is half-empty, your clients will find out soon that you don't have the technology yet.
And they will just be disappointed and move on. So before you market your platform, make sure you have one that you can market.

[harizen]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project?

So what do you think is more important to a successful project?

Since we are talking about success, obviously, should be both. Good development with hard and strong marketing will somehow give an assurance to the investors that those developers behind the project are really doing their best effort while at the same time, spending money for developments and marketing.

For just building a hype, eventually, it will be failed. If there's an attempt of hyping the project, it should maintain the status of being popular. And to make it popular, it should achieve investor's criteria and having good development and technology is one of it.

[asriloni]

So what do you think is more important to a successful project?

Removing word of checkdot. Too much shillers created the new thread by mentioning this kind of name.

Both were the important things. The good tech should have combined with the actual use case and marketing strategy. These things will be creating the hype for the project and you can see that so many major coins have solid product combined with big community and big marketing. They can be listed on major exchange site and this is also boosting it.

It needs all of aspects to work together to create a very good ecosystem.

[Ryker1]

Marketing and technology development are equally important, marketing without technology development will only lead to pumps and dumps, while technology development without marketing will make your project lag behind even if your idea can be taken by other competitors and become more developed with good marketing, while you are the original owner far behind.

This is true, these 2 go hand in hand to assure the success of the project.
However, for me, it is better to be in full blast with developing the technology to cater the actual services to the public.
Because without the working technology, would be hard to market it in the public.
Because if you are selling a service which is half-empty, your clients will find out soon that you don't have the technology yet.
And they will just be disappointed and move on. So before you market your platform, make sure you have one that you can market.

Well I agree with both of you, --these are very important that should the project has so that we can determine them either good or bad because of their useful concept, it seems other projects are focus on the marketing strategies which is even they don't have a technical development, they focus to be in hype but not a useful one. However, this is not a new strategy now, many people are willing to put risk just to earn in a hype project, no matter how good it is as long as it is hype and they think they can able to earn profit in a short period of time they do it.

[smyslov]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

Technology is what defines a project without it there is no project to promote, here in the Cryptocurrency market a project live and die based on its usage and it's easy to promote a project with good technology behind it and if a project is good it will promote itself, there are projects that are pump and dump coins but well-promoted but ends up investors losing their money because there is no technology behind it and people will leave it.

[goinmerry]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

To build a hype there should be a source of it right?

If the project is more focused on marketing their technology, I think that's the start of the hype and one step toward being famous.

Most projects or coins that start from purely hype do not last long. There should be a reason why they should stay.

[_IRMAN]

So what do you think is more important to a successful project?

Both are equally important, because a project with good technology if it is not marketed well will be lacking, and vice versa if the marketing is very good, but does not have technology that is useful for the future, the project will be difficult to accept.

[yazher]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

At the end of the day, the working projects will win especially those with developments and continuous updates. You can see today that those who choose good marketing regret not choosing the working project as if it will not last for years. right now, all the project that has some working roadmap and updates are the one that is top on the crypto market and those who don't have any plan to develop or give an update to their investors are starting to die. A consistent update is a must for a project to grow solid because in the crypto industry competition is tight and quick change is inevitable.

[vladi88]

 Technology (product) without marketing is a diamond lying in the ground.
Marketing without a product is essentially a Ponzi scheme. So in any normal project there should be both.

[michellee]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

Technology is the main core of the project in crypto. The dev and the team need to introduce their project, what they brought to people and the world. If that is the same new project, it is normal to see them compete while inviting more investors to come.

While marketing is how the team can promote their project to the public and how they can attract people to join with them. Without good marketing and promotion, their project can not grow and achieve its goals. Without having good technology, their project will not grow even if they have good marketing or promotion and vice versa.

[danherbias07]

Both are needed. You cannot create a good project and be static about sharing it. You need to work out presenting it with different investors and people who can create a trend for you. Most of the time they will try to partner with a known company to boost the hype and it really works.
Social media interaction is the new kind of marketing strategy now and that is free if you just want to let the people decide for themselves.
But, yes there is a but. If that project is as unique as it will ever be like what Satoshi did, then there's less work needed in the marketing section.

[lumierre]

Technologies are more important in the long term. It means that if this technology is really useful and innovative, it will be used in the future, so this project will not be abandoned, so if you are a long-term investor, you should estimate technology first of all.
On the other hand, if you are a short-term trader, you should follow all news and hypes as useless coins with good marketing campaign can pump very rapidly but then they will fall.

[lienfaye]

In my opinion, technology is still more important. If the product offered by the project is in demand in its field, then special marketing is not required. In any area, there is a useful product that has proven itself and has retained its brand.

Thats true, Technology is important and thats how we can see if the project is worthy and sustainable. However it cant succeed without marketing plan (not only here in crypto but in general). Marketing is important because thats the way for your business to be known and for the people to become aware of what products or services you're offering.

Thats why both are needed and essential to reach the end goal.

[geegaw]

Technologies are more important in the long term. It means that if this technology is really useful and innovative, it will be used in the future, so this project will not be abandoned, so if you are a long-term investor, you should estimate technology first of all.
On the other hand, if you are a short-term trader, you should follow all news and hypes as useless coins with good marketing campaign can pump very rapidly but then they will fall.

Without the ability to strategize and market to serve customers well in the short term, technology also becomes a pile of useless theory and a crumbling product, agreeing that technology will add credibility but need to be seen and known to be recognized, it is no accident that development without marketing, marketing has been an indispensable department in companies. Of course, like a business's ethics, marketing is also a refinement, can't be faked often, once customers give bad reviews, they will have heavy points deducted and no future, so the plus point in technology will be inserted here to share this problem

[mr.robot8]

in my opinion it is much more useful and profitable the technology, having a solid structure and valid applications in real life create the success of an altcoin, an ico more than a good advertising campaign, if the idea is good it will produce profits for a long time

[Little Mouse]

Strong marketing may create a hype which will end within few days but if there's project with good technology, which solves some real life problem. If you look at Mana, Sand, Render, Power Ledger, you will see that these project has been noticed only now. Did they promoted the project a lot? I don’t think so. These projects have been identified by investors because these projects have something to offer. So, I think that's what matter, nothing related to marketing only can bring good success in long term.