What's more important: good marketing or technology?

[Nitroas]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project? I'm now following an interesting project called CheckDot. They are developing a system which will be used to check any project or coin. It sounds cool, but not to much people know about them yet, although the technology is really useful. And at the same time, many popular projects don't represent anything particularly valuable, such as meme-coins.

So what do you think is more important to a successful project?

[masulum]

Marketing is a part of business, no matter what business you run. If asked if this is important, it is very important to increase brand awareness of the project. Unfortunately, marketing will be give temporary effect, if marketing is not carried out continuously before the brand is well known. So, this is only capable of creating hype in crypto and then mass actions occur when they feel they have made a profit.

Technology is at the core of crypto project, it is the product being sold. Before well-known brands sell their brands, they certainly have to sell products. Apple will not be able to sell their brand if they do not have products that have good technology. Technology for long-term processes and the power of the business journey itself. When they are able to provide technology that is viable for public, then slowly this project will grow, of course, by doing marketing.

In the end, marketing and technology are not to be compared, but both must be done simultaneously.

[fvb]

In my opinion, technology is still more important. If the product offered by the project is in demand in its field, then special marketing is not required. In any area, there is a useful product that has proven itself and has retained its brand.

[uelque]

Both are important for the success of a certain project. A project without good technology but full of marketing strategy  most likely won't gonna last for long. And a project with good technology without proper marketing approach or strategy won't gonna gain much traction. Technology is what you are selling to the people, marketing is how you sell them.

I'm not sure but, most of your post are connected to CheckDot thing, and all are being mentioned in a new thread. Different approach on how you post them, but all are going towards that project. So I assume, is this some sort of your marketing strategy of selling something?  

[xSkylarx]

In my opinion, technology is still more important. If the product offered by the project is in demand in its field, then special marketing is not required. In any area, there is a useful product that has proven itself and has retained its brand.

I agree with this because if you want to make your project last for a long time, the technology will be the best because that is what the majority of people will choose. However, imagine if you have a bad technology but excellent marketing; do you think your project will last for a long time? People are looking for innovations and something new, and if you choose good marketing, people will eventually leave if they haven't seen an improvement in the product or service they are purchasing. Nonetheless, both are beneficial because without effective marketing, your project would not have been discovered.

[isaac_clarke22]

Another CheckDot shilling, lads. I have seen plenty of these threads when you thought that it would be a nice discussion.

@OP
Please be more direct of what you're wanting to discuss. You're not going to gain the interest of the many in here by indirectly shilling that project.

I'm not sure but, most of your post are connected to CheckDot thing, and all are being mentioned in a new thread. Different approach on how you post them, but all are going towards that project. So I assume, is this some sort of your marketing strategy of selling something?  

How ironic that the thread is all about "good marketing". I see a lot of lower ranking members shilling this project a lot.
It is a really bad marketing strategy if they thought that they could get audience or even an investor.

[dimonstration]

Both. But the priority depends on the roadmap of the project. If the project need funds to continue the development then the team should focus on marketing to gather funds to improve technology but if the coin has good source of fund from VC, Technology is the top priority before everything else. These 2 elements should not be sacrifice just to improve the other aspect of the project.

Good project with technology without marketing is still dead because of tough competition. Good marketing with bullshit technology will just create a temporary hype but later will be dead too due to lack of interest and improvement.

[jrrsparkles]

Another CheckDot shilling, lads. I have seen plenty of these threads when you thought that it would be a nice discussion.

@OP
Please be more direct of what you're wanting to discuss. You're not going to gain the interest of the many in here by indirectly shilling that project.

I'm not sure but, most of your post are connected to CheckDot thing, and all are being mentioned in a new thread. Different approach on how you post them, but all are going towards that project. So I assume, is this some sort of your marketing strategy of selling something?  

How ironic that the thread is all about "good marketing". I see a lot of lower ranking members shilling this project a lot.
It is a really bad marketing strategy if they thought that they could get audience or even an investor.

Even if they can get $100 from such kind of shilling strategy is going to be in their pockets so they don't mind how much we blame them for doing it because shillers are ashamed of nothing.

But if I have to answer the actual topic then both are really important, one strong and one week will end up in failure.

[tbct_mt2]

Project needs to have core concept, idea from which it is developed. Then technology is next component to implement concept and idea to real product.

However it can not grow well without community. In my opinion, projects need to have all: core concept, ideas; good technology, good products; big community and good marketing strategy.

[hugeblack]

We can not judge the success of a project with white and blackness.
But for each battle base and sometimes fraudulent projects are successful without any development idea in the short term as happened with the "squid game" and may fail a good development currency due to poor marketing aspects.

Generally, cryptourrencies (unknown Altcoins) are not investing stocks and therefore it is better thinking about the technical side.

[el kaka22]

By far good marketing. With enough marketing they managed to make Shiba a known and big token, when it has absolutely zero technology under it at all. What is shiba? Haven't we seen the same thing a billion times over?

There is like 2000 just listed on coinmarketcap and imagine how many more there are that failed to get even listed. It uses a tech that has been repeated many times before and that is why it should have been gone long time ago. But it hasn't, why? Because they did amazing marketing, what they do with marketing is beyond anything else I have seen and that made the price go up. As long as you have great marketing, you do not need tech at all.

[Zamoh]

I will not mention the name of the project, for reasons of the fact that there are still it fans. But there was a truly good technical project, its own blockchain, a virtual machine, but unfortunately no one understood marketing. And now, after 4 years, having gone through terrible years of calm in the cryptocurrency world, the project team left the project for the community (like community-driven), and they switched to something else. As a result, a really good idea and a technological team without good marketing could not break into the world.
This little background tells only that the main marketing in the world is now and this applies not only to cryptocurrencies.
This little prehistory says only that the most important thing in the world right now is marketing and this applies not only to cryptocurrencies.

[tyz]

It's actually very simple. In short-term good marketing, in long-term good technology. You actually need both. Without marketing you can have great technology but if nobody is aware of the project will stay below the line. Without technology you can be not successful long-term. Over the years, there were many projects which had great marketing and poor technology and no one of those has been stayed in the top 100 for long time.

[crzy]

In crypto market, if you have good marketing strategy you can rise and reach your peak but sooner or later when there’s no progress anymore you can see a big downside even if you still have that marketing plan simply because the hype was done already and investors are not looking at your technology if its worth to hold in long term or not.  So if you want to provide good services for long term, you must work hard to have both always.

[ryzaadit]

Up to you.

But we all know, people in crypto-space don't give any shit about technology development. I already been a moderator on a good project called "Trade Race Manager", the team makes some good updates from the game itself. Guess what? they only can complain about why the price is down and blame there is no marketing at all from the team. Now, they're getting listed on Huobi and reached new ATH.

If you looking some safe investment, you should take "technology" development update or their product as the aspect. So, even the price is down the chance price is backup again and maybe reached new ATH is high. Comparing a shit token only for marketing hype, yes you have a big green candle and then after that red big candle and price is can't be backup again = DEAD TOKEN (because there is no product development).

[dothebeats]

As I see it, marketing is way more important to a project rather than its technology. People could care less about the new mumbo jumbo that is with new projects that are appearing in the market. All they will care about is whether the project will net them more money and that's it. No other reason for them to invest in a crypto project except for its heavy marketing and hype generated around the crypto space.

Most people that are investing on the crypto space presently are those who doesn't really believe in the technology that new projects bring.

[senyorito123]

A good project can’t succeed without a good marketing plan, they can’t just make a good project without spreading the words about it, imagine you’re in a crypto market where thousands of projects are already out so how do you expect investors will come to you without any marketing plan?

I believe this two must work together and I’d rather choose both than to focus on one side, you can’t also market a bad project that’s not worth it.

Many times, I was been into good promising and well advertised projects way back 3 years ago but unfortunately most of new crypto was really disappointing. They're just pretending good image but in the end it turns out so bad, because technology was their only motivations but poorly in marketing due to lack of trading capabilities.

[tvplus006]

In my opinion, technology is still more important. If the product offered by the project is in demand in its field, then special marketing is not required. In any area, there is a useful product that has proven itself and has retained its brand.

Yes, indeed, technology is important, but no one will know about this technology if there is no good marketing.It is for this reason that we see a lot of hype around meme coins that lack a useful product, but there is a lot of marketing that allows you to promote such coins on the market.

[kurniawan05]

Marketing and technology development are equally important, marketing without technology development will only lead to pumps and dumps, while technology development without marketing will make your project lag behind even if your idea can be taken by other competitors and become more developed with good marketing, while you are the original owner far behind.

[Coyster]

What do you think is important for the success of the project: the presence of really good technology or development, or just strong marketing that will create hype around the project?

The thing is, hype is somewhat ephemeral and will only last for a short term, there are many projects currently, and in the past as well that didn't have any worthwhile use case, but was just been pumped by hype, it took only a short time for the projects to completely fall out of the market, thus what I'm saying is, a project definitely needs more than hype to be sustainable for the long period, and even if a project wants to create hype, then they should also work on their network and try and have many other things to offer than just hype.

In my opinion, technology beats hype anyday, I think with a great technology and ecosystem a project team doesn't need to put too much effort into creating hype, and the project will definitely be sustainable for the long period, in summary, technology/development is primary, while hype/marketing is secondary.