Should Casinos invest on endorsement from celebrities

[Rruchi man]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

A casino business is a big business always, and there's usually no reference made as "high cost" to things that could be beneficial to their growth, and one of such is utilizing the services of celebrities and influencers as an investment for promotion. Not all celebrities and influencers are very expensive to get them for promotion so every casino can always get one within their budget.

I feel Celebrities and Influencers should be very careful too about the casino they want to promote. For Casino's, they could easily cut ties with a celebrity or influencer if they get involved in a bad situation that could ruin the casino's image, but for celebrities and influencers, an association with a dubious or fraudulent casino with or without your knowledge puts a dent in your credibility and track record.

[AicecreaME]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If a casino has a budget for those highly-paid endorsements, then I think it's totally okay. As long as they don't compromise the quality and services they offered to their clients which is of great importance above all. I believe these casinos use celebrities to campaign and promote for them to have a wider reach of audience and potential customers and players in the future. Which is also beneficial to them and would be a win if the celebrity they have picked is really suitable to influence a nice population they are aiming to target.

But if these endorsements would just compromise the services they would offer, I think it wouldn't be worth it. Instead of having a good reputation and publicity, they'll just receive bad feedbacks once they mess up the things they offer to their clients. In this case, celebrity endorsements would be futile to do. Instead of getting one that would just deliberately lower down the promos and bonuses which clients want, they should instead focus on the services they would offer and let them do the talking and harboring of clients.

[molsewid]

It's not really a must casino should only take care of their reputation, pay winnings to winners launch giveaways bonuses, and contests to attract more players, if they have the budget then they can allocate for celebrity endorsement, products and services needs promotion from popular personalities, the casinos should spend on their budget they should not prioritize endorsements from celebrities.

Here in my country I haven't heard any local celebrities who were an endorser of a gambling business even gambling sites. Though here in my country it gambling are not really endorsed via national coverage or even in social media but then still many people are willing to join a gambling activities. I would going to agree with you mate that endorser is not a must after all because only a good reputation of a gambling business is enough to attract more loyal and repeat customers.

[Johnyz]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Why not? As long as they promote good casinos and its ok with the regulatory then I think its fine.
Stake did a great job hiring Drake as an endorser because he's a gambler and very influential, look at stake now many are talking about this site because of their current promotions and endorsement deals. There's also a celebrities in my country where they promote gambling, and the government allows it without any question.

[Oshosondy]

Sponsoring celebrities or sporting events always increases the demand and use of casinos. For example sportsbet.io is featured in English matches and I think this increases the popularity of the platform. If you run a lottery, it does not attract a large number of visitors who will not necessarily use the gaming site for their own purposes, but advertising attracts a lot more visitors who are willing to spend money.

This is not about advertisement itself, it is about advertisement using celebrity by endorsing them compared to others ones like using promotion or other means that can promote gambling sites and extend its service to others new users. About Sportbet.io, it is about endorsing a club which I think Southampton, it is not celebrity, this makes this different from what this thread is all about.

[acroman08]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

why not just do both. on top of the endorsement from celebrities, they should still do or perhaps increase the giveaways, contests, promotions to attract gamblers. also, although endorsement from celebrities gives them new gamblers, the way they handle their gambling site/casino and gamblers is how they will get regular gamblers.

[Taskford]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Depends, If a celebrity have casino playinh background and have reputation on it then its good to get close and be advertise by them since their fans and supporters will surely get interested on what they are promoting. But for just a random celebrity like rappers or any of them without a gambling background well this will just lose the assets of the casino since for sure they can get positive results by advertising at them.

[AicecreaME]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Depends, If a celebrity have casino playinh background and have reputation on it then its good to get close and be advertise by them since their fans and supporters will surely get interested on what they are promoting. But for just a random celebrity like rappers or any of them without a gambling background well this will just lose the assets of the casino since for sure they can get positive results by advertising at them.

Nope, it's not really have to be that way. A lot of celebrities are endorsing something that they don't even use or do, the reason for all that is because of money. People will be always interested on the products or services that their favorite celebrities are endorsing, but only few I guess when it comes to gambling since people are aloof when they know that it is risky thing to do.

[Boristhecat]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

I see no reason to oppose these two areas of promotional work. They solve different problems. Giveaways and work on maintaining the reputation solves the problem of retaining the audience. Working with celebrities helps to attract new audiences. I think that if casinos work with celebrities like Drake, then the conversion from such cooperation is positive. That is, in itself, the "high cost" of such cooperation does not matter, since the profit is greater than the costs.

[goinmerry]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

That is something not necessary but offering an endorsement is somehow a sign that a casino can afford to do it. We know how much money needs for that kind of advertisement. It's also not simple to just pick a celebrity since the person involved should also know how the gambling platform works.

It's happened that Drake is already familiar and playing on Stake for a long.

While he plays, how about making him another face of the site. That's a good boost to the Stake's popularity even more.

[Maestro75]

Running more promotions and getting Twitter handlers who have thousands of influential followers to help them in advertising their casinos is better than endorsing celebrities to promote it. Celebrities will cost more money and again not all of this celebrities know how to maximise and sensitise their followers. But those who can do it will engage their followers in discussion and cause them to develop interest in trying to check the casinos up. Some celebrities are snobs and that can cause the casinos to lose subscribers. There is no assurance that getting a celebrity to promote a casino will turn out positive. It is 50/50.

[kaya11]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

There is really no problem with it if the casino can afford for celebrity endorsements. It is a good marketing strategy and already proven to be effective. I don't know the difference with politics but there is a case when celebs do endorse something or someone they are branded together or link, if the other did something fishy or bad in the eyes of the public, it also afflicted to the other, it is like they are partners. So maybe in casino it is different, or it is just the people in the society that has problems with their understanding.

[agustina2]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It's not that they should but if they can afford it, why not. There's a big impact if a celebrity will advertise a certain casino in terms of spreading awareness about it. We should not take that as an issue in the first place. A partnership is common between a site and a known celebrity.

Stake also did that partnership when they are already popular as a gambling site.

Not necessary to put an investment to any celebrity endorsement but a good option.

aside from that, when stake took drake as their celebrity endorser, drake was already an active gambler on their site. it is not the case that they hire drake just to endorse the casino. they have their history already.
so in case, a casino will follow their path, better get a celebrity endorser not for the sake of the money that they will get from the casino but they are actually using the casino on their own. the partnership will be more solid and real.
not many casinos can afford a celebrity, that's the truth. but it is not the ultimate option to expand the community of the casino. if the casino can't afford, there are other means, like reward programs, bonuses, contests, races whatever will attract and sustain the interest of players.

I have to agree with you. Drake is not new to playing with Stake and surely, already loses lots of money playing at the site, like what he did on other gambling sites as well. With the partnership, Drake can now play on Stake while getting benefits and perks that everyone is dreaming of.

As per some articles, Drake is also a hardcore gambler even before playing in an online gambling site.

Drake founds a home on his preferred activity. Fortunate to him.

[panjul07]

Celebrities endorsement is fine as long as it is being done with great plan, calculation (funds), proper researches and execution obviously.
If casinos think that celebrities endorsement is something really worth to do and the casinos has the funds for it then why not.
Of course casinos should not do it just because other casinos do it first, casinos should be more reasonable and effective in spending their funds especially for marketing purpose.

[bitbollo]

A celebrity in many cases is able to provide much greater exposure than that offered by "a promotion" itself.
And above all it widens the audience of those who receive the message even among those who are not frequenters of these sites or just gamblers.

In our case it is always excellent advertising to see this type of promotion because we can also get advertising "the crypto sector".
After all, although they are main streams, we have not yet seen the massive diffusion that we all hope for

[PX-Z]

It's happened that Drake is already familiar and playing on Stake for a long.

Not just being familiar and playing on the platform but he is a well-known as professional gambler so him being partnered or endorser on any gambling platform is a great addition and good investment for the company.

[suzanne5223]

From what I know every business needs marketing to fuel their services and a different approach is needed to achieve a better result.
I believe casinos endorsing a celebrity as their face or ambassador is another way of casino marketing their business and I could remember when the Cash app also endorse the current UFC Heavyweight Champion their business experience a major boost. Meanwhile, the casino in the subject is not the first crypto related business that takes this approach

[adzino]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If the casino can afford to do that, then why not? It is a form of advertising. A form of investment to increase users and traffic to the casino.
They can stick with giveaway contest (contests don't maintain reputation by the way), but that will only attract only few new users and mostly users that has already been playing on the casino. On other hand, celebrities will help spread the word about the casino to larger audience from different places that follow them. If a hardcore fan sees their celebrity is promoting something, I am sure they will be curious, look it up and maybe start playing there.

[og kush420]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If the casino can afford to do that, then why not? It is a form of advertising. A form of investment to increase users and traffic to the casino.
They can stick with giveaway contest (contests don't maintain reputation by the way), but that will only attract only few new users and mostly users that has already been playing on the casino. On other hand, celebrities will help spread the word about the casino to larger audience from different places that follow them. If a hardcore fan sees their celebrity is promoting something, I am sure they will be curious, look it up and maybe start playing there.

Do you know - Gambling in not legal in many regions and in most cultures it is banned and considered a sin as well. Celebrates are very conscious about something being attached to their so they will be extra careful in endorsing gambling. Because their fans follow them alot and they would not want to have a bad label attached to their name.

[7788bitcoin]

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It depends upon the advertising budget they are having, there is nothing wrong in getting endorsed by celebrities as there is a lot of celebrities that gamble hard and these sort of advertisement would increase their user base among celebrities and Stake is not slowing down in giving away to their dedicated followers who gamble and i did not see any drop in that aspect.