Binance pays Google Ads with the word "bitcointalk"

[joker_josue]

Binance is paying for advertising from Google, with the word "bitcointalk".



Usually when you search Google for "bitcointalk" the forum link is the first result. But, today I noticed that it is different, at least in Portugal, the first result is from Binance.

It appears that Binance considers this forum valuable as they are spending money advertising using this word in search.

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[PX-Z]

Unfortunately i cant see google search page ads due to adblocker. But my guess it shows not because it targets bitcointalk users or any related to bitcointalk but the word "bitcoin".

[bullrun2024bro]

Usually when you search Google for "bitcointalk" the forum link is the first result. But, today I noticed that it is different, at least in Portugal, the first result is from Binance.

Interesting, just double-checked it with several VPNs and the ad didn't pop up for locations like the US, France, Italy, Austria or Germany. Maybe they are focussing on the Portugese market to onboard some users from your location?

It appears that Binance considers this forum valuable as they are spending money advertising using this word in search.

It's either that or they just use a bunch of different Bitcoin-related keywords to push their ads. Wouldn't be so sure that they are directly focussing on Bitcointalk users.

[BenCodie]

It appears that Binance considers this forum valuable as they are spending money advertising using this word in search.

It's either that or they just use a bunch of different Bitcoin-related keywords to push their ads. Wouldn't be so sure that they are directly focussing on Bitcointalk users.

This is most likely the case. Being a multi-billion dollar company, they would have a large team of professionals who are constantly researching and updating the best keywords based on a large amount of factors for Bitcoin and cryptocurrency related keywords. BitcoinTalk would definitely be one of those keywords against the hundreds of others. It may even be an experiment considering that not many others have been able to see the same result in other countries and that they are just seeing the metrics. The two topics (exchange vs bitcointalk) are not really correlated, so I think it being an experiment is quite likely.

[Findingnemo]

You're right because in my region I didn't get any such ads when I search bitcointalk and tried other keywords too but nothing comes up related to binance with adblocker disabled.

These advertising algorithms are not that easy and it doesn't really focus on one keyword but it's probably true that Binance is paying more which is why their ad is shown first when crypto-related keyword are entered.

[dbshck]

Wouldn't be so sure that they are directly focussing on Bitcointalk users.

Agree, it doesn't seem like Binance is trying to specifically target Bitcointalk users with a Search campaign. If that were the case, the ad copy would likely mention Bitcointalk specifically. Also, I think advertising directly on the forum or through a signature campaign would be more effective

Google Ads generally suggests using the broad match option for keywords matching, which is also the default setting. If the keyword "Bitcoin" is set to broad match, it will likely show the ads to users who search for "Bitcointalk".

[joker_josue]

Interesting, just double-checked it with several VPNs and the ad didn't pop up for locations like the US, France, Italy, Austria or Germany. Maybe they are focussing on the Portugese market to onboard some users from your location?

Interestingly, at this time it no longer appears. Was it some momentary test? 

Google Ads generally suggests using the broad match option for keywords matching, which is also the default setting. If the keyword "Bitcoin" is set to broad match, it will likely show the ads to users who search for "Bitcointalk".

That would make sense if it pops up all the time. Thing that is not happening. As mentioned, at this moment it is no longer showing up for me.

[hugeblack]

It appears that Binance considers this forum valuable as they are spending money advertising using this word in search.

I don't know what prompted you to this conclusion, but can you find any evidence? Google collects information about you, including using it to display its ads, and therefore searching for words such as "Bitcoin, Bitcointalk, Bitcoin talk"  is enough for these algorithms to understand that the person is looking for something related to bitcoin, and therefore the best results based on the information that has been collected from you is Binance advertisement.

Also, these advertisements differ according to the country, cookies, the nature of your search, and the information that was collected from you, and therefore it is not necessary that Binance have paid for this specific word.

[Accardo]

Interesting, just double-checked it with several VPNs and the ad didn't pop up for locations like the US, France, Italy, Austria or Germany. Maybe they are focussing on the Portugese market to onboard some users from your location?

Interestingly, at this time it no longer appears. Was it some momentary test? 

Not a momentary test is just that the AdWord ad algorithm differs in so many ways. Maybe your device has been detected for visiting binance or searching for binance on google or even discussing with a friend about binance. For instance, I discovered that after entering my namecheap dashboard I'd see ads relating to namecheap on google or other social media platforms. So, google is working hard to see that they target these ads as accurately as possible, especially for android users. I don't know your Os, but it has been confirmed by some sources that google tapes people's discussions on social media through android phones and they use it to target ads. And to add to the claim the keyword bitcointalk isn't anywhere on the Ad you just shared.

[pakhitheboss]

When you place an advert on Google it will ask keywords which you want to target to a specific location. Sometime a keyword like Bitcoin for a specific location can trigger such result. Alternative it is a possibility that a specific country has got a large traffic on Bitcointalk and this may be the reason why they might have targeted this keyword.

It is just an advert and most cryptocurrency investors or enthusiast who have understanding about privacy will use ad blockers or ignore such advert. Those who are not that literate will fall for it.

[CryptoHeadlineNews]

Binance is paying for advertising from Google, with the word "bitcointalk".

I literally don't see that as a big deal, because in as much as Bitcointalk has the very keyword "Bitcoin" and Binance is the top crypto exchange in the world, where people come to buy and sell bitcoin at else, if it doesn't use the very keyword "bitcointalk", who do you think should use? Is it Tesla, Amazon, Lamborghini or Apple? Because one thing you need to understand about ads is that there is always a spot for related keywords which has high search volume, and bitcointalk is one keyword that has a very high google monthly search volume of over 2 million, followed by other keywords such as
"Bitcoin news today"
"Bitcoin price"
"How to buy bitcoin" etc

[LoyceMobile]

Click the link, that makes them pay for it.

[mk4]

What PX-Z said. Bitcointalk is such a small demographic that I doubt they're specifically targeting Bitcointalk users that it's almost irrelevant in the grand scheme of things. Also taking note that Bitcointalk users tend to slightly geared more towards the bitcoin maximalist side, hence is unlikely to be interested in trading shitcoins.

[joker_josue]

Not a momentary test is just that the AdWord ad algorithm differs in so many ways. Maybe your device has been detected for visiting binance or searching for binance on google or even discussing with a friend about binance.

It's not my usual computer, and the search was done via an anonymous browser, which doesn't keep the information day after day. I've done the search several times and several different days, and I've never seen an ad from Binance. At this time, it is no longer appearing again.

It was this combination of factors that caught my attention. And then share, to see if it happened to other users.

Another curious thing is that on all the computers where I researched bitcointalk I never saw a single ad. This was the first time I saw it, and it caught my attention.

If you search for "bitcointalk" do you see any kind of advertisement?

[examplens]

Interestingly, at this time it no longer appears. Was it some momentary test? 

I checked on several browsers and nowhere did the Binance advertisement appears on the Bitcointalk search term.
what is possible is that some Binance users paid for advertising with their affiliate link, so due to the short budget, it is no longer available. that's the closest scenario to me, unfortunately, you didn't check the path of the link.

[aysg76]

I have logged in permanently from my device but after it checked from two different devices and the top link was for the forum only and it didn't find any such advertisement from the Binance but agree with others that the results is based on the keywords through google search.

The other one's are just news or articles related to bitcointalk from cointelegraph and other sites but no advertisement even after enabling ads on my google search so it's just for you.

[BitcoinGirl.Club]

After hustling over 5 minutes with the Google captcha, I finally was able to see a result on my browser (Firefox with TOR connection, Incognito window so safe to say Google had less data about my interest)



Google search results is not plain. It depends on many factors. Your browsing history, personal interest, the place you are living, login and logout state in your gmail and many more. What we are seeing for OP is shown only to him or the group who has similar activity and interest. Others don't necessarily need to see the same result.




Some of the suggestions are interesting, aren't they?
Bounty hunters are at the top even before satoshi LOL.
Chipmixer is not doing bad at all, this must be a huge benefit of advertising the product for long period of time 😉
A lot of people indeed search for Satoshi's first post.

[joker_josue]

I checked on several browsers and nowhere did the Binance advertisement appears on the Bitcointalk search term.
what is possible is that some Binance users paid for advertising with their affiliate link, so due to the short budget, it is no longer available. that's the closest scenario to me, unfortunately, you didn't check the path of the link.

I didn't check it unfortunately.
But this can be an excellent possibility, they are users using an affiliate link and must not have put too much budget for the ad.

Google search results is not plain. It depends on many factors. Your browsing history, personal interest, the place you are living, login and logout state in your gmail and many more. What we are seeing for OP is shown only to him or the group who has similar activity and interest. Others don't necessarily need to see the same result.

That would not have been the case, as I did the research in an anonymous browser.
By the way, on the PC where it is normally used to access the forum, the search result is practically the same as yours, with the normal variations of our location.

[Welsh]

Wouldn't be suprised if companies have done that in the past. Although, they'd probably get more traffic with other keywords, as there's a lot more people searching up "Bitcoin exchange" than "bitcointalk", that's for sure. I'm sure someone could go into the extra effort, and verify that with Google trends. I tend to stay away from Google wherever possible, so don't have the data to back up my claims.

Agree, it doesn't seem like Binance is trying to specifically target Bitcointalk users with a Search campaign. If that were the case, the ad copy would likely mention Bitcointalk specifically. Also, I think advertising directly on the forum or through a signature campaign would be more effective

If a company wants to build a loyal base of customers, they should just advertise here for a long period. Any signature campaign that has been operating for more than two years are usually highly trusted, and recommended even after they've stopped advertising. It sort of builds a trust not only with those visiting Bitcoin, but those advertising. At least, that's the pattern I've seen over the years.

[joker_josue]

If a company wants to build a loyal base of customers, they should just advertise here for a long period. Any signature campaign that has been operating for more than two years are usually highly trusted, and recommended even after they've stopped advertising. It sort of builds a trust not only with those visiting Bitcoin, but those advertising. At least, that's the pattern I've seen over the years.

I don't remember seeing it. But did one of these big exchanges ever run a subscription campaign here on the forum?