Why do new online casinos struggle?

[xSkylarx]

That is it, most of those project couldn't hold to finish development properly before coming into marketing, we all know that marketing is what gives a project the required exposure but what they fails is that focus on concept of their development than promotion.
While most of struggles because they are highly competitive, which most of them couldn't meet up with some of the standard could as well results folding up.

Marketing is very important, I am not surprised that most organizations that are new spend most of their money on marketing, because they depend on more people for their company to grow, advertising is very important. If a gambling site do all necessary, having good customer care, good service, good everything, but if the gambling site do not have good marketing, they will not just grow. Marketing is very important for a gambling site to grow as the competition with other gambling sites is very high.

They won't even get recognized; it is not like a store that if you build it in a city, a lot of people will see it and eventually buy it, but in this case, it is an online casino, and most of your competitors are investing a lot of money in advertising, for which they got recognized. Now a days they allot a huge budget in advertising as they know they can get more customers on it to play on their casino. That is why no matter how nice your casino is, if you ain't investing in promotions, it is still useless.

[1715695091]

1715695091

[1715695091]

1715695091

[leonair]

Which one do you think is better and has more healthy growth for a new online casino?
Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Every company wants to get their success at low cost but because of their thousands of competitors in the market it is very difficult and expensive to attract users from the market. So you will never get very good results with only banners and small advertisements. To make a casino site stand up and succeed you must do proper marketing and provide various new facilities to the users. Only then gamblers will like your casino site and gamble using your site for a long time

Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

New casino sites struggle a lot because they have to outpace their competitors in the market to succeed and attract gamblers to increase traffic to their sites. And that's why a new site needs to invest huge amount of funds for marketing and marketing to different potential places. And in this case, various casino sites continue their signature campaign for their marketing in this forum as well for long time with big weekly rewards

[Lanatsa]

That is it, most of those project couldn't hold to finish development properly before coming into marketing, we all know that marketing is what gives a project the required exposure but what they fails is that focus on concept of their development than promotion.
While most of struggles because they are highly competitive, which most of them couldn't meet up with some of the standard could as well results folding up.

Marketing is very important, I am not surprised that most organizations that are new spend most of their money on marketing, because they depend on more people for their company to grow, advertising is very important. If a gambling site do all necessary, having good customer care, good service, good everything, but if the gambling site do not have good marketing, they will not just grow. Marketing is very important for a gambling site to grow as the competition with other gambling sites is very high.

They won't even get recognized; it is not like a store that if you build it in a city, a lot of people will see it and eventually buy it, but in this case, it is an online casino, and most of your competitors are investing a lot of money in advertising, for which they got recognized. Now a days they allot a huge budget in advertising as they know they can get more customers on it to play on their casino. That is why no matter how nice your casino is, if you ain't investing in promotions, it is still useless.

In any business on any industry then it would be survival of the fittest and you would really be at huge disadvantage if you do really make yourself get left behind among other competitor.This is why it would really be just that right that you should do this compulsory steps because if you wont then you would really be get left behind.

Struggle in the first on getting your first customer and just like been said that making them stay is something that you would really be prioritizing as an owner.
Once you do see some progress on what you are doing then you shouldnt really stop there.

[mak013]

Any new casino has several ways of growing up. The promotion is only one of them. And i don`t sure that new casino has no other problems except promotion.
For some of them it would be better to have small quantity of gamblers at start. It can help them to fix bugs, check equipment, work with gamblers feedback. And only after all these events spend money for marketing.

You are very correct, but then again, it is actually very rare to see a casino that started out their gambling business with lots of customers,  every casino starts with only a few customers, this is not something that is peculiar with casinos alone, it is almost same for every business, this is because at the very start, casinos have to first prove their legitimacy first and seriousness, this is how gamblers begin to trust them and they(the casino) start building out their reputation, when trust has been fully established and customers are not longer doubtful of them, at this point, if the casino is still struggling with few customers, it's time for them to employ heavy marketing and promotions.

I think that there are different ways to success. Sometimes it is marketing. But sometimes it can be better to use these money for improving services, security, website. Probably they can create mobile app. But i`m sure that anyway they have to promote their casino sometime. Or they`ll stay small high quality casino.

[coinerer]

Not only casino sites but every company has to struggle a lot in new times to survive in the market and gain popularity. Because a company is not known to anyone in a new state and that's why they have to do different types of marketing to attract customers. And that's why a new casino site has to struggle a lot to attract new gamblers and popularize the site. Because no company can be successful without struggle, be it a gambling site or any other related company

[famososMuertos]

Various previous posts say many things; marketing, promotions, but that are the tools to achieve that basic objective for which casinos really fight, player traffic (or simply The Gambler/Player ).

The player is the real sense of existence of a casino, it does not matter if it is new or has a long existence, then, they use marketing, promotions, etc. To achieve its goal, catch player.

Then a new casino needs to survive with zero traffic in its early days and maybe for a long period, but the ROI is short, when it reaches its goal, The Player(s).

...//,,,

A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

Which Casinos?

In the current times online we live in, that idea of advertising may not reach you, but it is because you do not receive it, but advertising or exposure to attract users is always there latent.

BTW:
In a sense associated more with the fact of being a player, this concern that you raise must be very well analyzed by each one of us, beyond thinking about how or why a casino enters the arena of betting to compete/struggle.

In a sense associated more with the fact of being a player, this concern that you raise must be very well analyzed by each one of us, beyond thinking about how or why a casino enters the arena of betting to compete.

So, we  (users-player) a whole must have more criteria when it comes to supporting a casino, crypto casinos mainly, that is, we must learn to weigh as users that criterion of supporting the real casinos that are not just looking to make an economic profit, introducing false promotions or TOC looking for a shade of gray, etc.

Sometimes a Casino that starts promoting a standard rakeback and a welcome bonus with a fair rollover, it is preferable, without big hype, but fair and honest, hope you understand me!.
Sometimes this type of casinos that reach the cryptographic niche on this way they manage to be stable casinos over time and therefore reliable.

 I recently did a Review of a Casino that is not making a lot of "noise" with big announcements or having great influencer faces supporting them, but on the contrary they are going slowly, doing fair promotions, etc.

So, this type of casino is not only fighting to attract important traffic in the short term, but also looking to consolidate a player base.

What I have just said is that it is complex to define the strategy and therefore find the right casino, so understanding that phrase "Why do new online casinos struggle?" leads you to get good casinos and therefore improve your user experience.

In conclusion, beware of the big neon signs or those incredible offers, we are invaluable to any casino no matter what type of player you are, since you are a deposit that helps that survival stat that casinos new and old have.

Based on what I mentioned, it is the importance of your theme, you have to understand the ecosystem but above all understand that you are the raw material of any casino.

You are the reason for that fight^(struggle).

[Hispo]

Not only casino sites but every company has to struggle a lot in new times to survive in the market and gain popularity. Because a company is not known to anyone in a new state and that's why they have to do different types of marketing to attract customers. And that's why a new casino site has to struggle a lot to attract new gamblers and popularize the site. Because no company can be successful without struggle, be it a gambling site or any other related company

If we talk on how any new business in any industry has to struggle at the beginning against giants, I believe it kind of depends in the context, because we are talking about platforms which are supposed to engage and try to find clients on the internet, it is one of the consequences of globalization.

Before internet, the competence of your newly created business could be confined to your city or neighborhood, since we are living in a digital world now that has changed. There are still some activities which have not suffered much from this change in the way people do business, but most of them have.

Casinos, artists, programmers, designers, vendors, teachers, etc. All of them now need to face a worldwide market, instead a local one.

[barbara44]

Truly most of the projects fail as a result of their quick to launch approach when they know fully well they are not ripe to launch yet and at the end  they face lots off challenges and eventually fold up carting away with investors fund. Some feel the market is free without any pressure and they fail to face the reality by preparing for plan b as the case maybe but they do not reason that in anyway what they think is that the market is already there for them to leverage upon but they have forgotten so soon that they are not the  only one in the race which brings them to their rivals but before they would realize, they have already done much harm than good to themselves which eventually leads to them folding up.

An early launch is probably the first element for generating pressure and tensions for the management from the beginning, and it obviously isn't a good decision to launch a project or a platform if it's not completely ready, even if a little bit work is needed, the launch should still be delayed until everything is completely okay and clear.

Building up pressure from the right up will only make things worse as the platform moves forward and players and gamblers start pouring in if marketing campaigns are up and running. So it's better to do everything according to the plan and avoid hasty decisions for any new casino management.

[Dunamisx]

If you see any new casino struggling, it doesn't mean becau most of the new ones have this same common attributes while the old ones had passed through thus same process, we need time and effort before we can get known by the public, then if you see any casino still struggling after a year or more to maintain ground, then such should be investigated because it might be that they are not running it as expected, or need fund to run many things that could increase it income level.

[Wiwo]

They won't even get recognized; it is not like a store that if you build it in a city, a lot of people will see it and eventually buy it, but in this case, it is an online casino, and most of your competitors are investing a lot of money in advertising, for which they got recognized. Now a days they allot a huge budget in advertising as they know they can get more customers on it to play on their casino. That is why no matter how nice your casino is, if you ain't investing in promotions, it is still useless.

I agree with you, online businesses need more advertisement compared to physical business and in this nature online casinos can only build their presence through intense advertisement and promotion that will attract new players and also keep the casino afloat against competitors and in the case of a new casino, the case is different because it will have no basic foundation to build on unless their start from scratch.

 And in doing that, there is a need for them to have large reserve of liquidity to support their operations and if it meet all the promo requirement there should established a presence that will help build their reputation online in other to increase its traffic.

[Fivestar4everMVP]

If you see any new casino struggling, it doesn't mean becau most of the new ones have this same common attributes while the old ones had passed through thus same process, we need time and effort before we can get known by the public, then if you see any casino still struggling after a year or more to maintain ground, then such should be investigated because it might be that they are not running it as expected, or need fund to run many things that could increase it income level.

You are right for sure, it is absolutely normal for a business to struggle at the very beginning, simply because at that stage, alot of money is going into building the business to the taste, or at least, to a near taste of the owner, and at the same moment, only a very few customers and patronizing the business, this is if there is customer at the moment at all.

And again, in a line of business where there is a lot of competition, like with gambling casinos, it could take longer, even more than a year for such a business to stand, though this depends largely on how rich the owner(s) of the business is though.

[maydna]

Which one do you think is better and has more healthy growth for a new online casino?

Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Or a new casino project should go all in on doing advertisements starting from their launch date with everything they've got?

Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

Welcome to the forum, It is challenging to say which approach is better for a new online casino, as both strategies have advantages and disadvantages. Many new casinos may not have sufficient resources or expertise to develop a high-quality platform or to market and promote their offering effectively. In some cases, new casinos may struggle to build trust, with users wary of scams or fraud in the online gambling industry.

Each casino owner needs to be aware of and look for strategies they can use. That's why market research is needed to find the right strategy. Perhaps it takes time to find it, but it's worth it because you have to compete with other casinos as a new casino. And if they can't figure out a strategy and just follow what other casinos are doing, then those casinos will have a hard time growing. Perhaps, promoting an offer is something other casinos are used to doing, so a new casino might need to add something a little different. I guess it might be useful for capturing new users.

[Wakate]

Any new casino has several ways of growing up. The promotion is only one of them. And i don`t sure that new casino has no other problems except promotion.
For some of them it would be better to have small quantity of gamblers at start. It can help them to fix bugs, check equipment, work with gamblers feedback. And only after all these events spend money for marketing.

You are very correct, but then again, it is actually very rare to see a casino that started out their gambling business with lots of customers,  every casino starts with only a few customers, this is not something that is peculiar with casinos alone, it is almost same for every business, this is because at the very start, casinos have to first prove their legitimacy first and seriousness, this is how gamblers begin to trust them and they(the casino) start building out their reputation, when trust has been fully established and customers are not longer doubtful of them, at this point, if the casino is still struggling with few customers, it's time for them to employ heavy marketing and promotions.

I think that there are different ways to success. Sometimes it is marketing. But sometimes it can be better to use these money for improving services, security, website. Probably they can create mobile app. But i`m sure that anyway they have to promote their casino sometime. Or they`ll stay small high quality casino.

Marketing is one of the fastest way of making money in the gambling world as a company by creating awareness for  gamblers to know about there service. It is also good when casinos improve there services so the experience of customers would be unique and better. We have so many gambling platforms online include fiat and cryptocurrency casinos giving gamblers a choice to make depending on what they are interested and like to bet on. This is why casinos need to be unique in the service so that gamblers can find a place to enjoy when using a casino.

[serjent05]

That is it, most of those project couldn't hold to finish development properly before coming into marketing, we all know that marketing is what gives a project the required exposure but what they fails is that focus on concept of their development than promotion.
While most of struggles because they are highly competitive, which most of them couldn't meet up with some of the standard could as well results folding up.

Marketing is very important, I am not surprised that most organizations that are new spend most of their money on marketing, because they depend on more people for their company to grow, advertising is very important. If a gambling site do all necessary, having good customer care, good service, good everything, but if the gambling site do not have good marketing, they will not just grow. Marketing is very important for a gambling site to grow as the competition with other gambling sites is very high.

They won't even get recognized; it is not like a store that if you build it in a city, a lot of people will see it and eventually buy it, but in this case, it is an online casino, and most of your competitors are investing a lot of money in advertising, for which they got recognized. Now a days they allot a huge budget in advertising as they know they can get more customers on it to play on their casino. That is why no matter how nice your casino is, if you ain't investing in promotions, it is still useless.

This can be solved by creating a superb affiliate program.  Even with other competitors spending huge amounts for promotions and marketing, if the competitor is giving superb compensation to people who can refer players to the site then, there is a chance for these new casinos to grow and get established.  The payment on affiliate programs can be proof that can be used to establish a reputation in the market aside from the winning payments.  Affiliate marketing is one of the cheapest marketing strategies since payment depends on the activity of the players referred.

[harizen]

Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Or a new casino project should go all in on doing advertisements starting from their launch date with everything they've got?

Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

With the tough competition between gambling sites today, an aggressive marketing is really a must. Take note that it's not even sure that even these new sites will do some big and heavy marketing, they will able to gained and attract several users.

Establishing a new business is really critical at the end. Gambling site owners will never know the result once they tried.

Patience is virtue depending on how tough they are to operate that gambling site for long.

[worle1bm]

This is a competitive market with lot of casinos already in the business but if new casino has really well marketing strategy and bankroll to support them and Target huge audience they will get running in this market but if you are not doing anything what do you expect? The second thing is what you have to offer like new slots, deposit bonus, promotion, sponsors and KYC for the players which will attract players to your casino.So it's not a easy task and you need to look for lot of factors.

[Hypnosis00]

Which one do you think is better and has more healthy growth for a new online casino?

Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Building trust with the community is not easy and it takes time. If they just wait for that and rely on the money they raise from new users or gamblers, they will grow quite very slowly. They are eventually losing a lot of time.

Or a new casino project should go all in on doing advertisements starting from their launch date with everything they've got?

Advertising materials could help a lot. If we wanted to grow our business and make known to the community, we should have to invest more in advertising. In fact, some owners are using influencers to promote their sites. So, if we have limited resources and campaign materials, we no longer expect that we profit instantly, we wait for many years if we did nothing to help.

[Mauser]

Which one do you think is better and has more healthy growth for a new online casino?

Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Or a new casino project should go all in on doing advertisements starting from their launch date with everything they've got?

Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

 Going "all in" into any new project is too risky for my taste, I do think that it would be better to slowly grow as a casino. There are few advantages for being a casino that has been around quite some time, compared to completely new startups. First of all, you show some confidence to your customers that you are not going to disappear quickly again. Having a positive track record is very important for online casinos. Secondly if you build your casino slowly over time you can react better what the customers want and shift your main focus on the most played games. And a third advantage is that there might be some scandals in other casinos where you than can take advantage of when you have the reputation of a reliable casino. Also I do think it's important for online casinos these days to run special advertising and promotions from time to time. In case you use all your money now directly at the start of the launch phase you might struggle to afford another round of promotions down the road.

 

[Mr. Magkaisa]

  -   With so many competitors in the gambling industry here in cryptocurrency it will not be easy for a beginning casino in the crypto space, especially if its other competitors have good marketing strategies.

That's why other people who are just starting a casino in this industry are just copying the strategy of others who have been here for a long time in crypto gambling and they will just change it a little so that it won't be plagiarism. is also good at thinking of strategies, in fact.

[Peanutswar]

That is it, most of those project couldn't hold to finish development properly before coming into marketing, we all know that marketing is what gives a project the required exposure but what they fails is that focus on concept of their development than promotion.
While most of struggles because they are highly competitive, which most of them couldn't meet up with some of the standard could as well results folding up.

Marketing is very important, I am not surprised that most organizations that are new spend most of their money on marketing, because they depend on more people for their company to grow, advertising is very important. If a gambling site do all necessary, having good customer care, good service, good everything, but if the gambling site do not have good marketing, they will not just grow. Marketing is very important for a gambling site to grow as the competition with other gambling sites is very high.

They won't even get recognized; it is not like a store that if you build it in a city, a lot of people will see it and eventually buy it, but in this case, it is an online casino, and most of your competitors are investing a lot of money in advertising, for which they got recognized. Now a days they allot a huge budget in advertising as they know they can get more customers on it to play on their casino. That is why no matter how nice your casino is, if you ain't investing in promotions, it is still useless.

For a new gambling casino, its quite too hard to them recognized by the community because there's a lot of casino that already exist and gives a really good quality of services to be part of this as a new casino they also need to show ups themselves just to give a chance and one of the best way is doing with the multi-level marketing strategy like the other casino did at the same time, additional with the presence of the people in the world of social media, if you keep browsing those people who have tons of followers offering this kind of advertisement to their players and by that if the number of active players increases thats the result of one of their effective marketing strategy.