We at MegaPari got used to a format of a lottery - we ask players to fulfill certain requirements and collect their IDs in order to pick winners for rewards.
First they were some bonus offerings, now we are also giving away "physical prizes" - a luxurious vacation or even a Lamborghini crossover. (details in our ANN thread, btw).
But here what concerns me - I think we need to move to a more engaging way of communicating with the audience while running such campaigns.
Would you guys mind sharing you vision on the following:
-Do you personally take part in lotteries by online casinos?
-Do you track the progress and results of such campaigns?
-If so, are there any changes you would offer to make lotteries more exciting?
1.Stop collecting IDs of the lottery participants.
Perhaps this is the main way to get more people joining your lottery.
2.Personally I don't care about luxurious vacations or Lamborghinis. I would join a lottery, if the prize is just money(cryptocurrencies).
3.Ask the participants to share your lottery on social media, in exchange for more lottery tickets for free. This way you will get free advertising, more web traffic and more people joining the lottery. The viral effect is really important in online marketing nowadays.
I'm not sure whether or not some social media platforms would allow such promotions.