I took
a look at it for my local board last week, and frankly found it unimpressive, at least judging by the
dashboard screenshots provided in the documentation, where the data seemed pretty basic, and where the depiction of their methodology for compiling the data for country attribution seems to focus largely on where the Exchange resides.
This approach may way work in a rather limited and partial manner for data originated in some local Exchanges, where most of their customers are from within that country, but for the most, and regarding the bulk of large Exchanges, there is no way to perform a geographical attribution based on the simple assumption of where the Exchange resides.
Not to mention that most of the data they use, I presume, is derived from examining hot wallet Exchange addresses and their flows. All flows to/from custodial wallets are in essence off the grid in terms of geolocation on one or both of the ends, so the data is really working on a subset of reality, and applying a simple hypothesis for geolocation, which is often going to be flawed.
I get the feeling that it’s one of those projects pushed by one of the Big 4, knowing that currently the information is nowhere close to being reliable and likely not even that significant.