Marketing Strategies in the Digital Age

[Synchronice]

Marketing strategies in digital age are very different from the past times. Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement. You all might remember when Cristiano Ronaldo removed Coca Cola bottle in press conference and this action very negatively affected Coca Cola company.
Logan Paul's Prime is a good example too. Logan is a very famous influencer, he created Prime, promotes it himself and via other friend influencers and sells millions of bottles regularly. There is almost no kid that doesn't know drink Prime. Yes, that's the power of influencer marketing and the best way to promote a product is to invest in yourself to become an influencer.

[WillyAp]

Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement.

Not true as it works only of limited categories.
If you just wish to count visitors it is correct though but generate sales you need often more than that.

[Miles2006]

Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.

Letting a bot do your work is the biggest mistake you can fall for.
These bots do not answer, they hardly understand a question. And chat in websites is greatly exaggerated. Hardly anyone goes for that.  AI does not make it more attractive more the contrary. Where I encounter AI bots they fail to understand, sure its their handler.   

Not all bots will carry out same activity, the creation of bots look amazing and there's nothing wrong using a bot to market your product. If bots should start answering questions then they're programmed for such task. Op is referring to the modern age marketing strategy and I have seen interactive bots on net, in a case like this the competitor allows the bot to do the talking like being stress free, bots like this attract customers and help in terms of marketing goods. It's obvious a lot of marketers benefit in the digital age so I see robot as a means of marketing products, it's time for former age marketers to accept the fact and embrace the truth and be partaker of the digital age

[lizarder]

  Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.  

Technology should be able to provide convenience for anyone who uses it and technology makes it easier for sellers to reach buyers who feel they will be cheated with the goods they buy. Pay on delivery is becoming more popular nowadays and buyers no longer need to come to the store to buy goods. The problem has an impact on traditional sales so that they will be increasingly left behind if they do not take advantage of existing technology. My country banned one of the online purchasing platforms before, although now the regulation has been revised and allows it again. Because many traditional traders have had to close their shops because they cannot compete with the existing purchasing system as it is now.

Not to mention the prices of goods sold on these platforms are so cheap that they kill traditional sales businesses. However, the level of fraud is not completely eliminated because if the buyer is not deceived by the seller then on the contrary the seller is deceived by the buyer. I mean there are times when the buyer doesn't want to accept the order so the delivery person is forced to send the item to the owner. The reasons can be various, because it doesn't match the order and so on.

[Casdinyard]

Marketing's a little weird nowadays, and this is due to the fact that it's become so specific and targeted nowadays that marketing, specifically in the advertisements industry. Things are getting weirder and weirder because of the meme and weirdcore culture, but at the end of the day, whatever works I guess! Influencer marketing is also a pretty effective approach, cheaper and at times reliable as well since these people already got themselves a pretty solid fan bases compared to celebrities who most of the time are ridden with polarizing fan bases. Although as time goes by things are becoming even more dire for the influencer marketing industry since the average joe find these influencers even less and lesser trustworthy, given the fact that the public's already made aware of just how much money these guys make from endorsement and from adsense and the lengths that some of them go to just to get that bag. Memes are becoming more and more mainstream thanks to short-form content made evident by the fact that even large-scale companies which built this "serious no bullshit" atmosphere around them's starting to  post ads riddled with memes and weird shit. We're living in very absurd times.

[AYOBA]

It's great for any businessperson to expand their business into technology, namely internet firm, since the world is now accessible to technology and nearly everything we know is achievable without it. It's true that such people can make a lot of money. Technology has simplified things since it allows business owners to market their products and reach out to customers without putting undue strain on themselves. Because even those people's that introduce themselves into affiliate marketers are operate their businesses from home using smartphones and their clientele, they are actually making progress with their ventures.

[justdimin]

Bots that are used to answer questions to consumers in market place accounts do have limitations and not all of them can answer if it is not about basic things about the product that we have inputted data and we entered into the program, they will not answer correctly as a whole. I often ask questions to shops in the market place about the products they sell and I ask questions that I want to know but the bot does not answer properly.

Whether or not it is effective to help marketing depends on the scope of the bot because it is not open source like other AI that has larger data compared to bots like that, marketing in the digital era is quite broad and we can basically use many things to support the market that suits our target with the many social media that offer advertising services on their platforms it is much easier.

This is why there are still what we called as customer representatives and they are real humans (not bots) to be able to answer those harder questions. Some only have manual and the question will only be turn over to the admins later on. Patience is only needed there but some who don't have it, find it sucks. It's a turn off for them, so they ended up transferring to the next platform and hoping that it will now be better.

It's better for the bot to be open source so that it will be improved and people will have more trust in it because they can see the code written inside it but that is if there is no suspicious things inside it. Bot must be one of those advantages or tools that can help us in terms of advertisements.

[junder]

Marketing strategies in digital age are very different from the past times. Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement. You all might remember when Cristiano Ronaldo removed Coca Cola bottle in press conference and this action very negatively affected Coca Cola company.
Logan Paul's Prime is a good example too. Logan is a very famous influencer, he created Prime, promotes it himself and via other friend influencers and sells millions of bottles regularly. There is almost no kid that doesn't know drink Prime. Yes, that's the power of influencer marketing and the best way to promote a product is to invest in yourself to become an influencer.

With increasingly advanced technological developments, I think advertising marketing in this digital era is more efficient on social media compared to TV or radio. Because now many people don't spend their daily lives without being connected to the internet, even in my neighborhood there are lots of mothers who spend their daily time with activities and while playing with cellphones that are connected to an internet connection, now you can see many houses that have internet installed without any doubt, this proves that social media is busier than TV. Even though there are some people who don't have cell phones, I'm sure they can hear news or information, even the latest advertisements, from their friends or even from people they don't even know.

With as you said about the Coca Cola advertisement where the bottle slides, of course that is a loss for the company. It is growing rapidly with social media and the internet. So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.

[Synchronice]

Although as time goes by things are becoming even more dire for the influencer marketing industry since the average joe find these influencers even less and lesser trustworthy, given the fact that the public's already made aware of just how much money these guys make from endorsement and from adsense and the lengths that some of them go to just to get that bag. Memes are becoming more and more mainstream thanks to short-form content made evident by the fact that even large-scale companies which built this "serious no bullshit" atmosphere around them's starting to  post ads riddled with memes and weird shit. We're living in very absurd times.

I would say that it's getting harder to become an influencer, average Joe still believes what his influencer tells him. Now many influencers try to leave impression that they are not the paid ones and they are the only one who tells the truth but in reality most of them are still paid.
I would call the modern trend dumbcore instead of weirdcore because people value stupidity over smartness. NFTs and the value of some of them prove that the more dumb thing you make, the higher the value of this thing will be. Bitcoin Ordinals spam attack proves again how many people try to make dumb things to gain money because with smart and good things they financially fail.

So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.

It still depends on your audience. If you are selling the product for young and between 30-40 years old people, then advertisement on social media is much cheaper and brings more result but if you sell the product for mid-age people (40-60 years old), then TV or Radio, depends on the country and the city, might be better than advertisement through social media.

[avp2306]

Marketing strategies in digital age are very different from the past times. Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement. You all might remember when Cristiano Ronaldo removed Coca Cola bottle in press conference and this action very negatively affected Coca Cola company.
Logan Paul's Prime is a good example too. Logan is a very famous influencer, he created Prime, promotes it himself and via other friend influencers and sells millions of bottles regularly. There is almost no kid that doesn't know drink Prime. Yes, that's the power of influencer marketing and the best way to promote a product is to invest in yourself to become an influencer.

With increasingly advanced technological developments, I think advertising marketing in this digital era is more efficient on social media compared to TV or radio. Because now many people don't spend their daily lives without being connected to the internet, even in my neighborhood there are lots of mothers who spend their daily time with activities and while playing with cellphones that are connected to an internet connection, now you can see many houses that have internet installed without any doubt, this proves that social media is busier than TV. Even though there are some people who don't have cell phones, I'm sure they can hear news or information, even the latest advertisements, from their friends or even from people they don't even know.

With as you said about the Coca Cola advertisement where the bottle slides, of course that is a loss for the company. It is growing rapidly with social media and the internet. So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.

No one watching TV now as a lot of people are in social media now. We can see that social media presence rise up that's why there are so many companies shift their advertisement to those social media platforms since they can see that they get a lot and real engagement from a lot of people around the world. We can see the real effect of social media ages that's the reason its important for certain companies to shift their marketing and take advantage on social media fame since they can get more people to interact and engage with their advertised products and services.

See a lot of companies now are hiring social media influencers to advertise their products and this is good actions since they could able to reach millions of people especially if this is been introduce by well known social media personalities. Also it cost less than TV or radio advertising so they can maximize their marketing funds to increase more their exposure.

[LesterD]

So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.

It still depends on your audience. If you are selling the product for young and between 30-40 years old people, then advertisement on social media is much cheaper and brings more result but if you sell the product for mid-age people (40-60 years old), then TV or Radio, depends on the country and the city, might be better than advertisement through social media.

Good point. Since most elderly people don't want to use gadgets for the reason of having an older age, they prefer to do what they used to which is to watch television or listen to the news using the radio. They find it more relaxing and easy to use compared to using a gadget and browsing on different social media channels which they don't easily understand.

[WillyAp]

No one watching TV now as a lot of people are in social media now. We can see that social media presence rise up that's why there are so many companies shift their advertisement to those social media platforms since they can see that they get a lot and real engagement from a lot of people around the world. We can see the real effect of social media ages that's the reason its important for certain companies to shift their marketing and take advantage on social media fame since they can get more people to interact and engage with their advertised products and services.

You cannot be more wrong. https://www.statista.com/topics/4999/television-industry-worldwide/
Why netflix is that popular, why disney, HBO, Amazon made clones from it?

Open your eyes, not all world is into crypto, far from it.

[slapper]

Marketing strategies in digital age are very different from the past times. Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement. You all might remember when Cristiano Ronaldo removed Coca Cola bottle in press conference and this action very negatively affected Coca Cola company.
Logan Paul's Prime is a good example too. Logan is a very famous influencer, he created Prime, promotes it himself and via other friend influencers and sells millions of bottles regularly. There is almost no kid that doesn't know drink Prime. Yes, that's the power of influencer marketing and the best way to promote a product is to invest in yourself to become an influencer.

With increasingly advanced technological developments, I think advertising marketing in this digital era is more efficient on social media compared to TV or radio. Because now many people don't spend their daily lives without being connected to the internet, even in my neighborhood there are lots of mothers who spend their daily time with activities and while playing with cellphones that are connected to an internet connection, now you can see many houses that have internet installed without any doubt, this proves that social media is busier than TV. Even though there are some people who don't have cell phones, I'm sure they can hear news or information, even the latest advertisements, from their friends or even from people they don't even know.

With as you said about the Coca Cola advertisement where the bottle slides, of course that is a loss for the company. It is growing rapidly with social media and the internet. So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.

Listen, the shift to social media? It's not a trend, it's a takeover. TV is dead, man. That's for Boomers clinging to the past. The truth is, social media isn't just where everyone hangs out, it's the battlefield. Brands backing influencers? Not just a tactic, it's how you stay alive in this game. And here's the problem, the thing that should make you sit up and pay attention...

These metrics (likes, shares, engagement) they're the currency, but at the cost of realness, authenticity. We're not buying stuff, we ARE the stuff. The viewers, the data, the whole package. Influencers? They're not tastemakers, they're mouthpieces for whoever's paying. Cheaper than traditional advertising? Maybe. But what's it REALLY costing? Our focus, our sense of self...

This ain't a gentle evolution, folks, it's a damn takeover. Every time you hit that button, you're fueling this system. So, yeah, is it connection? Or is it just... noise? This perfectly engineered cycle designed to keep you locked in? The people running these platforms, the ones shaping what you see? They're winning. Question is, are YOU? This is the reality of the social media arena. Are you gonna play, or are you gonna get played?

No one watching TV now as a lot of people are in social media now. We can see that social media presence rise up that's why there are so many companies shift their advertisement to those social media platforms since they can see that they get a lot and real engagement from a lot of people around the world. We can see the real effect of social media ages that's the reason its important for certain companies to shift their marketing and take advantage on social media fame since they can get more people to interact and engage with their advertised products and services.

See a lot of companies now are hiring social media influencers to advertise their products and this is good actions since they could able to reach millions of people especially if this is been introduce by well known social media personalities. Also it cost less than TV or radio advertising so they can maximize their marketing funds to increase more their exposure.

[wmaurik]

Good point. Since most elderly people don't want to use gadgets for the reason of having an older age, they prefer to do what they used to which is to watch television or listen to the news using the radio. They find it more relaxing and easy to use compared to using a gadget and browsing on different social media channels which they don't easily understand.

Parents or the elderly do not deliberately choose to watch television and listen to the radio when they want to know the latest news. But they really don't understand how to use any gadgets and their eyes also don't allow them to see the gadget screen even with the help of multipurpose glasses. So this is not because of a reason for choosing not to use gadgets, but rather because of the knowledge in using the gadgets themselves that they never had before. So their choice is only on television or radio, which looks more relaxed in the eyes of today's young people.

And if we look in more detail at the choices, actually today's elderly still really want to be young again and experience the current conditions of life with various kinds of technology that can be put to good use to achieve various things. However, because this is no longer possible for them to repeat, of course they themselves have to choose something more logical with a relaxed choice that can provide a little information for themselves at this time. Because they themselves also know that their time to work like young people is now over.

[junder]

With increasingly advanced technological developments, I think advertising marketing in this digital era is more efficient on social media compared to TV or radio. Because now many people don't spend their daily lives without being connected to the internet, even in my neighborhood there are lots of mothers who spend their daily time with activities and while playing with cellphones that are connected to an internet connection, now you can see many houses that have internet installed without any doubt, this proves that social media is busier than TV. Even though there are some people who don't have cell phones, I'm sure they can hear news or information, even the latest advertisements, from their friends or even from people they don't even know.

With as you said about the Coca Cola advertisement where the bottle slides, of course that is a loss for the company. It is growing rapidly with social media and the internet. So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.

No one watching TV now as a lot of people are in social media now. We can see that social media presence rise up that's why there are so many companies shift their advertisement to those social media platforms since they can see that they get a lot and real engagement from a lot of people around the world. We can see the real effect of social media ages that's the reason its important for certain companies to shift their marketing and take advantage on social media fame since they can get more people to interact and engage with their advertised products and services.

See a lot of companies now are hiring social media influencers to advertise their products and this is good actions since they could able to reach millions of people especially if this is been introduce by well known social media personalities. Also it cost less than TV or radio advertising so they can maximize their marketing funds to increase more their exposure.

Of course that's not the case, I think there are people who still watch TV even though technological developments are currently increasingly developing, this is proven by my neighbor who has a lot of wealth but he has a large TV, and occasionally I just come in when they gather and watch TV shows. However, when the advertisement appears and flashes, they become busy themselves, whether it's playing with their cellphones or chatting with each other. But even so, it is likely that more people no longer watch TV because social media is currently more interesting than anything else.

That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.

[dezoel]

Parents or the elderly do not deliberately choose to watch television and listen to the radio when they want to know the latest news. But they really don't understand how to use any gadgets and their eyes also don't allow them to see the gadget screen even with the help of multipurpose glasses. So this is not because of a reason for choosing not to use gadgets, but rather because of the knowledge in using the gadgets themselves that they never had before. So their choice is only on television or radio, which looks more relaxed in the eyes of today's young people.

And if we look in more detail at the choices, actually today's elderly still really want to be young again and experience the current conditions of life with various kinds of technology that can be put to good use to achieve various things. However, because this is no longer possible for them to repeat, of course they themselves have to choose something more logical with a relaxed choice that can provide a little information for themselves at this time. Because they themselves also know that their time to work like young people is now over.

I think most elderly people like using technologies that were available in their times as they understand them better and are barely interested in new technologies maybe because they don't understand them or know their usage but also because they prefer old ones. When we talk about watching the news or some show, even though they are all available online these days, they would prefer watching them on TV, and if you have a smart TV that is connected to the internet, they would still ask you to put a specific TV show or news channel on it and wouldn't want to watch on mobile or any other gadget.

Among younger generations, prefer gadgets more because they provide more convenience. You can't have a TV everywhere while you can carry a gadget anywhere you go providing you the opportunity to be able to watch anything anywhere you are.

[LesterD]

Good point. Since most elderly people don't want to use gadgets for the reason of having an older age, they prefer to do what they used to which is to watch television or listen to the news using the radio. They find it more relaxing and easy to use compared to using a gadget and browsing on different social media channels which they don't easily understand.

Parents or the elderly do not deliberately choose to watch television and listen to the radio when they want to know the latest news. But they really don't understand how to use any gadgets and their eyes also don't allow them to see the gadget screen even with the help of multipurpose glasses. So this is not because of a reason for choosing not to use gadgets, but rather because of the knowledge in using the gadgets themselves that they never had before. So their choice is only on television or radio, which looks more relaxed in the eyes of today's young people.

And if we look in more detail at the choices, actually today's elderly still really want to be young again and experience the current conditions of life with various kinds of technology that can be put to good use to achieve various things. However, because this is no longer possible for them to repeat, of course they themselves have to choose something more logical with a relaxed choice that can provide a little information for themselves at this time. Because they themselves also know that their time to work like young people is now over.

It is the same as what I said. As they grow older, more technology is developing that makes them outdated because they don't understand how to use gadgets. Their health condition is just an additional reason, such as having poor eyesight or maybe they also don't feel the vibes when they try to talk to other people on social media, comparing the vibes if it is a conversation personally.

[boyptc]

That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.

That's influencer marketing and it's very effective for many of the brands that has their influencer that has huge following on their social media accounts.

It's expensive but at the same time, that gives exposure to their brands at the best rate that they can depending on the brand deal that they've closed with that influencer.

But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.

[WillyAp]

But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.

Knowing that much, how many actresses and influencer you had the pleasure doing business with?

[junder]

That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.

That's influencer marketing and it's very effective for many of the brands that has their influencer that has huge following on their social media accounts.

It's expensive but at the same time, that gives exposure to their brands at the best rate that they can depending on the brand deal that they've closed with that influencer.

But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.

In my opinion, even though hiring a figure to advertise their product is expensive, not to mention other costs, I think the company has considered it carefully, therefore they dare to hire a famous figure to advertise their product so that many people can see the brand product advertised by the figure. Being famous can clearly bring benefits because of course there will be many people who are interested in the product, especially if the advertiser is a famous figure.

and of course with influencers who have been paid they have to do their best to advertise their products. Even though there are several advertisements that still appear on TV, I think at the moment it is probably more popular on social media, not on TV.