Marketing Strategies in the Digital Age

[Miles2006]

In our today world, where technology has taken over everywhere, people in marketing fields are benefiting from the digital world:

• Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
       And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
  Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers.
• Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.http://sharevideo1.com/v/WlAxakEtSDZBa28=?t=ytb&f=co
• the digital world has made things easy for customers also. I believe there was no money transfer at that time, people made use of their legs (walking) for payment after buying a product. But now customers use digital forms of payment such as flutterwaves, paypal, Bitcoin for international payment. Now the world have a digital currency which can be transfer globally (bitcoin)

  Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
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[1714499719]

1714499719

[Agbe]

Even at that time, local way of Marketing was existing, radio and TV stations have been on existence for decades therefore technology methods of advertisement is new to the space. And the most recent ones for technology advertisement are the Robot, Social Media marketplaces and this forum. But one thing I discovered in Social Media and this forum is that, Social Media are not advertising for gambling site but they allow to advertise food products and wears. And this forum advertise casinos, mixers and I have not seen any food and clothes companies came here to advertise their goods. As others has said in other threads, technology has helped people to sell their goods very fast and making customers to get things in an easy way..

[franky1]

digital age allowed the scope of advertising to reach more eyes in further distances at cheaper costs.
old marketing involved buying advert time on TV/newspaper/bilboard, where you would need to multiply that cost per station/media/area

these days you can just reach out to a fanbase of customers/demography and ask them to just click a like/share and let them send your advert viral for free

old marketing would only go viral if a certain tv advert had content that would cause conversations with friends where people would tell each other about what they seen on tv. however this was less likely to catch on.. however in the digital age many people know which friends enjoy certain things, so sharing a link to them of a common interest becomes a click of a button, no conversation needed

businesses no longer need to hire salesmen with salaries and pension plans and taxes. and then ontop offering commissions. these days anyone interested in a product can sign up to be a affiliate and promote the product for just a small commission

digital era brought the costs and time required for advertising down (even though some media companies still try to con businesses into spending millions on advertising through them)

[Juse14]

In terms of marketing in this digital era, although there are many applications specifically for shopping, in terms of marketing a product or business, social media seems to be a quite promising place to use as a marketing tool compared to TV stations. At this time, almost the entire population has shifted from initially only watching TV as a means of information and entertainment, but it seems that now people have switched to social media. And when I visited my neighbor's or friend's house, I saw that it seemed like their TV was useless because it was never turned on and was only used as a display because almost every family member was focused on their respective cellphones. Social media users are currently continuing to increase and everyone is joining in. in social media both young and old, rich and poor and both, government and society.

It's just that when we do marketing in the form of advertisements on social media, as much as possible and as creative as possible we have to create advertisements that are interesting enough to watch or look at.

[tabas]

I do a lot of online shopping and cash on delivery really reduces the chance of being scammed. But, if I've got some balance on my e-wallets or bank, that's how I pay them because it's hassle when the delivery guy comes to my house and I'm out, they'll not leave the parcel or goods because it is unpaid. Unlike if I pay in advance, they'll just leave it and take a picture and will be sent to the app and that's more convenient for both of us. And just like the traditional marketing, internet marketing or digital marketing has become one of the best career these days. Because there are a lot of platforms where companies can advertise their products and they need marketers to do it. This is what technology does and gives more platform and choices to advertisers.

[joniboini]

And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.

You might want to fix your posting code, your list is broken. Btw, I don't see how blockchain is changing the digital marketing landscape. The technology or method you mentioned doesn't rely on blockchain to function properly. Even if you can argue that it can improve how they work, I fail to see how it is done. As far as I know, the only thing that companies have done with blockchain is improve their loyalty program, even if that is arguable since they basically use it to launch their own token instead of improving their workflow. The robot tech that you mentioned also doesn't rely on blockchain to answer customers' questions right? CMIIW.

[ancafe]

Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.

The point of view you are talking about has actually been implemented by marketers long before the internet developed. Promotion through television, radio programs, newspapers, magazines and billboards has been going on for a long time in my country. This facility has been used by skilled marketers or those who are just starting their business. Now it is even easier because technology has provided services on online platforms to market products and market segments are also easier to reach. Technological sophistication will make it easier for people to market their products, but marketing that still uses traditional promotions will be increasingly left behind if they do not keep up with the times.

Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.

Don't be mistaken if buyers are not astute at seeing the quality of the goods they order via internet services, instead the goods that arrive are different. Although in the end you may refuse not to pay because it doesn't match what was ordered. New technology can indeed help people save time when shopping, but it also requires carefulness so as not to be deceived. Every sophistication definitely has a level of weakness and that is where users need to be careful so as not to get caught in fraud.

[lombok]

Of course there are many conveniences after the internet and new technology have been implemented in marketing. Marketing becomes easier, we can do it via laptops, cellphones and websites and are able to spread products overseas. Payment is also easier and faster, the time required is also less. However, please note that the convenience and speed provided also have negative and bad effects. Examples of fraud/scamming and bad quality product

[taufik123]

Of course there are many conveniences after the internet and new technology have been implemented in marketing. Marketing becomes easier, we can do it via laptops, cellphones and websites and are able to spread products overseas. Payment is also easier and faster, the time required is also less. However, please note that the convenience and speed provided also have negative and bad effects. Examples of fraud/scamming and bad quality product

Marketing products abroad is one of the first steps so that our local products can be recognized by many people out there.
Of course, this is due to the effects of Digitalization which is growing rapidly, and the ease of interaction and cooperation between buyers and sellers between countries.

But it should also be noted that there are some important regulations that need to be applied regarding the export and import of a product.
Because we see there are some problems regarding the sale of goods from abroad that are too free so that local goods are not in demand.

This is also due to the effect of the digital era which makes everything easier.
There must be rules that are truly flexible in all sectors, because we have entered a more advanced digitalization era.

[Hewlet]

As a business person, for you to remain relevant in this age, you will need to accept the technological changes that have taken place in businesses and the change in marketing strategy.

You can't successfully run a good business at the moment without at least having a site where you advertise your product either via your WhatsApp status or your Facebook page.

Gone are those days when you expect to have customers only from your neighborhood, the changes in technology have helped to a very large extent ineffective marking and increased visibility of your business.

[Gozie51]

The advent of jet age necessitated the the for further collaboration and with the information age which has made the world a global village. The world has moved from traditional setting to a more sofisticated way of life powered by technology. So every other aspect of life has to naturally fall in place, even the villages that were seen as villages during the industrial revolution are no more villages, things have changed.

The very means of traditional mode of information through letter writing has fast disappeared. Nothing has stayed stagnant including business and investment that have all moved into the digital space, so it is natural that means to advertise and payment should also metamorphose. Now we have cryptocurrency and bitcoin playing the optional role of traditional payment.

[lombok]

Of course there are many conveniences after the internet and new technology have been implemented in marketing. Marketing becomes easier, we can do it via laptops, cellphones and websites and are able to spread products overseas. Payment is also easier and faster, the time required is also less. However, please note that the convenience and speed provided also have negative and bad effects. Examples of fraud/scamming and bad quality product

Marketing products abroad is one of the first steps so that our local products can be recognized by many people out there.
Of course, this is due to the effects of Digitalization which is growing rapidly, and the ease of interaction and cooperation between buyers and sellers between countries.

But it should also be noted that there are some important regulations that need to be applied regarding the export and import of a product.
Because we see there are some problems regarding the sale of goods from abroad that are too free so that local goods are not in demand.

This is also due to the effect of the digital era which makes everything easier.
There must be rules that are truly flexible in all sectors, because we have entered a more advanced digitalization era.

The point is that every technological advancement has good and bad impacts, it just depends on how the government and related authorities handle this. In every government formation or related authority there must be an expert who has the ability to analyze every policy who will then be able to provide screening for detrimental activities. However, if I observe that due to very rapid technological progress and the era of uncontrolled free trade, there are several parties who are still able to take advantage of loopholes to harm other parties. So perhaps this is the first task of marketing which must be fair in assessing a product before disseminating or advertise the product.

[Zlantann]

ICT has given small businesses the rare opportunity to go global with small effort. Now it is common to see local brands having access to the markets of different countries. Before now you have to pay advertisement firms a large amount for them to promote your businesses. Now with little subscription fees, your product can be seen by many prospective clients. The digital age has also made buying, seeking, and distribution of goods easy. Businesses don't need to have a physical presence because the online market exists. This has reduced to a greater extent the cost of starting businesses.

Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers.

These so-called analog advertisement strategies are still potent in developing countries. Some firms still print hardcopy flies, advertise on billboards, and engage in door-to-door advertisements to promote products. This is because some citizens of the country lack access to electricity, mobile phones, and internet connections.

[Razmirraz]

Technological advances have made it easier for business people to market their products or sell goods. Technology has made it easier for us to expand our connections and relationships in developing our business. In the past, marketing only used television media, advertisements in newspapers/radio or using places visited by many people by putting up billboards. Now what is happening, small scale and large scale businesses prioritize technology to advertise the products they sell.

As with this forum, many sites are advertised here with the same purpose. Forums that can be accessed by people residing in various countries are considered a suitable medium for advertising their sites or products. There are many benefits to be gained by utilizing technological developments, the digital era has become a new platform for business people to develop their business.

[DVlog]

Legacy marketing strategies were solely based on a specific region and were managed by a few companies. The era has changed now this sector become more open for everyone as now anyone can hire a marketer from the internet who will help him reach out to people around the world who need the service or product. The digital era closes the distance between consumers and providers.

[bbigtart]

You're absolutely right about how digital technology has revolutionized marketing! It's transformed the way businesses reach their audiences and boosted global accessibility.
Not just for marketers, but the digital age has made life easier for consumers, too.

Digital marketing is not only about selling, but about the process starting from introducing products widely using digital media to providing service to buyers after the sale occurs. On the other hand, when talking about digital marketing, talk about the system. Because you have to think about the goals and strategies that must be carried out. And it's not just about getting sales.

However digital development is growing, email marketing in the world of investment is like property in my opinion. Not eroded by the times, even though many social media have emerged, people still use email and even today large companies still collect email databases.

[Gallar]

~Snip

Indeed, in this increasingly sophisticated digital era, almost everything has become easier and more effective. A big example is in
• Marketing
• Purchase
• And learning
Everything becomes simpler and more effective. However, even though the digital era has become increasingly sophisticated, there are still some people who feel disadvantaged by this digital era. For example, what happened in the city center in the country where I live. Traders in one of the shopping centers/markets in the city feel that their merchandise has become quiet because of the digital buying and selling platform.

Minister of Trade Zulkiflui Hasan (Zulhas) gave a statement to the media during a visit to Tanah Abang Market, Jakarta, Thursday, September 28 2023. During his visit, the Minister of Trade listened to traders' complaints and had a dialogue about the lack of buyers at the largest textile market in Southeast Asia. the impact of the onslaught of e-commerce and social commerce

Source: https://bisnis.tempo.co/amp/1782366/viral-pedagang-tanah-abang-minta-shopee-dan-lazada-ditutup-usai-tiktok-shop-netizen-ngelunjak

So, for example, if this era of digitalization is not evenly distributed across all levels of society, in the end there will be people who feel disadvantaged because of this digital era. Because to be honest, the market near my house currently has fewer visitors because there is an online buying and selling platform that is easier and cheaper.

But even so, basically we all can't blame this era of digitalization. Because it cannot be denied that when the era of digitalization has reached the stage it is now, I personally don't need to leave the house to shop for necessities (the point is, it's easier).

So in conclusion, people who feel left behind because of this digitalization era, should also be able to upgrade themselves and keep up with existing developments. Because as OP discussed, the marketing system has become more effective and extensive due to the current era of digitalization.

[Husires]

Digital advertising at the present time, although it has many advantages, has made the market open and given various options to consumers, and therefore you need to make a lot of effort not only to give the ideal product, but to continue to promote that product and provide discounts, advertisements and prizes so that you can obtain customer loyalty that is able to continue. Buy the product no matter the cost.
In the past, there was less competition and the effort spent on delivering the advertisement was much less with an audience that interacted with the advertisements and believed them more than today, as most of us ignore direct advertisements.

[taufik123]

-snip-
However, if I observe that due to very rapid technological progress and the era of uncontrolled free trade, there are several parties who are still able to take advantage of loopholes to harm other parties. So perhaps this is the first task of marketing which must be fair in assessing a product before disseminating or advertise the product.

You certainly know about the TiktokShop problem which is still banned by the Indonesian government.
They are indicated to provide free trade access so that goods from outside are free to enter at very cheap prices.
The case came to the attention of the government and finally, it is now blocked.

But some news says it will be opened again but with different rules and of course in accordance with the trade license applied in Indonesia.

~Snip

Indeed, in this increasingly sophisticated digital era, almost everything has become easier and more effective. A big example is in
• Marketing
• Purchase
• And learning
-snip-

Everything does become easier and more effective, if seen in its positive aspects, such as the three points you mentioned.
But from the negative side, the digital era also needs to get more intense attention because everything can be accessed easily.

Like marketing that contains malware created by scammers, this is growing quite rapidly and is very dangerous.
And for children, the digital world seems to be a world that can be accessed easily so that they can see inappropriate content.
This depends on the parents' filters.

[EluguHcman]

Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.