Best Marketing Strategies for New Casinos?

[OceanBit]

There are many ways to market but it's better to do further research since as what others have mentioned that market can change overtime. From the past casino I've worked with, we mostly posts on social media since majority of people now are using different social media platforms. We also promote on different forums or crypto forums to target specifically gamblers using crypto. You can also contact some reputable campaign managers here in the forum, they can help you create your signature or even review campaign to gain reputation and trust from the members in the forum. There are many other ways, just don't hesitate to do trial and error to see what kind of marketing works best for you.

[davis196]

*Signature campaign (mentioned)
*Social marketing
*SEO
*Bonuses and competitions

I would also add referral/affiliate program to the list. The casino could incentivize it's own users to spread the word and share referral links across the internet, in exchange of a commission. Some casinos could join affiliate/CPA platforms and pay a commission for every new user and every first time deposit.
I don't know how search engine optimization could be useful for newly launched casinos, since the keywords they have to compete for are pretty much occupied by the well established old online casinos, so the competition between new casinos and old casinos for the first place on Google search results is furious.

[Mrbluntzy]

The internet is a means through which almost everyone around the world is reach via social medias and other platforms of forum like this one. New casinos market themselves through any forum, platform and forum which they are aware that they can get traffic and be able to reach a large number of audience from around the world. New casinos have different marketing strategy but I believe they uses the internet as a major source for their marketing because they believe and it it true that they can reach a good amount of audience from all over the world.

[Apocollapse]

There is one casino on this forum that has not yet cleared its name for the series of accusations they received, so they don't promote their project here any longer. That casino has a branch in my country, and I see their public ads countless times on different street billboards. I also see their ads on different sites, and they also do their advertisements on some radio channels. So, casinos, whether new or old, have their own ways of publicizing their companies. 

It seems I know what the casino you meant, but it's really weird there are no police want to catch someone who promote the casino on the street billboards, radio channels etc because it's really clear the casino was scamming a lot people and it's not hard to find the accusations.

It's not hard to reach crypto users. The hard thing is to make them trust you. It's a very shady space overall and there's a ton of scams that will make you lose your coins instantly.

To be hones it's really easy, just don't scam, answer every complaints and solve every accusations.

[joniboini]

From the past casino I've worked with, we mostly posts on social media since majority of people now are using different social media platforms. We also promote on different forums or crypto forums to target specifically gamblers using crypto.

Out of curiosity, which social media platforms are you referring to? I'm familiar with Reddit and Twitter, but I've yet to see gambling ads (unless you're talking about some obscure platform that feels like a scam). Maybe my browsing activity affects that, but I wonder whether those two are still popular as an advertising platform or not. I know that there are tons of gambling ads on Twitter though, they usually spoonfed me with gambling ads after some random ads even though I never look for one. Most users seem to dislike this and I won't be surprised if Twitter changes that again. How will social media managers fit that into their marketing strategies?

I don't know how search engine optimization could be useful for newly launched casinos, since the keywords they have to compete for are pretty much occupied by the well established old online casinos, so the competition between new casinos and old casinos for the first place on Google search results is furious.

Based on my experience, they usually publish articles hosted on their websites to improve their SEO impressions. But putting backlinks on various websites is probably the biggest contributor to improving their brand visibility. It is cheap anyway, so they won't rely on this as one of their marketing priorities. Seeing how some platform manages to sponsor a football club or buy a banner on popular websites, it is safe to say there are better ways to market themselves. CMIIW.

[TopTort777]

Any strategy that will give something for free would do People love to get something for free. Even if you run a competition with $5 prize and ask participants to register, plus add something like a 1 sat/h faucet, people will still join, gamble and talk about your casino. Just dont get greedy and expect becoming a millionaire tomorrow. The worst strategy is to think that popularity will come itself. Clients will find you themselves. There are hundred of projects here who think that "we will just post news in our topic" is enough to get success. That aint working here.

[angrybirdy]

all marketing should be focused on their target users. for crypto casinos, of course, advertising on crypto forums or platforms will be very good for crypto casinos to reach the right target users.
Maybe it will be different from fiat online casino users. which might focus more on advertising on social media platforms. where their target scope is wider with many social media users who like gambling.

100% correct. It depends on the type of casino who will be your prospect user, when it comes to crypto related casinos, the most popular way to promote or advertise it is through a signature campaign where the members here on the forum will use the campaign logo while they carry it with their names and continue to spread information through forum posting and collaborations. Since it's digital now, this is easy as long as you have money budgeted for advertisement because that's one of the important things.

[AB de Royse777]

Out of curiosity, what in your context means "Signature Campaign" ? I would also go with Bonuses and competitions being big driver and contributor overall.

Here you will be able to learn everything about a signature campaign. In short it's a type of campaign that is popular and very effective to gain customer confidence for your product or service from Bitcointalk community.

[EarnOnVictor]

Out of curiosity, what in your context means "Signature Campaign" ? I would also go with Bonuses and competitions being big driver and contributor overall.

As simple as you called/viewed the Signature Campaign here, it is so powerful to deliver more for companies even as many are wasting their money for marketing purposes elsewhere. With a huge number of active users and readers here, there's no doubt that this forum is a huge marketplace where buyers and sellers are being brought together regularly. This may not be a direct engagement, but really, it delivers with the track traffic and converting records.

Besides, I do not blame the OP on this, and as he said, it is out of curiosity since the Signature Campaign style of marketing is not so popular, unlike the normal ads/banners, influencers on social media platforms and adverts on websites. But really, this is a huge forum that has more traffic than most of the websites that companies use for adverts, and many of the influencers on social media platforms do not have the high number of readers and SEOs that this forum generates.

And of course, those bonuses and competitions you mentioned are happening here, many would add it as a point of attraction with the design and writing on their Signature Campaigns to easily attract the target audience. For this, I am sure that brand new casinos can still come here straight away to advertise and get popular. However, one thing they need to put in place to help us with for better success is to have a good platform and give quality services that are worth making the needed conversion.

[LUCKMCFLY]

The internet is a means through which almost everyone around the world is reach via social medias and other platforms of forum like this one. New casinos market themselves through any forum, platform and forum which they are aware that they can get traffic and be able to reach a large number of audience from around the world. New casinos have different marketing strategy but I believe they uses the internet as a major source for their marketing because they believe and it it true that they can reach a good amount of audience from all over the world.

What you say is very true, because basically when it comes to marketing it is very easy to do anything that can be generated on the internet through social networks, things can be done very big, because if we look at it there are many strategies that They go to the level of paying those who have accounts with many followers, friends and people who are somewhat influential, the idea is that it reaches the greatest number of people possible, that is something that has always been done, in the There are always campaigns like this on the forum and they give results, it's still like this.

So this type of marketing is very good, things will always be done so that everything reaches as many people as possible and they become interested in entering the casino, that is something you should know, I can attest to that. The more strategies can be made to channel more people to the casino the better, so these types of strategies are improving every time, some take into consideration paying more people to generate more traffic.

[robelneo]

You did not mention if you're running a casino or had a plan to launch your casino, besides the signature campaign having a very active representative in your official thread will gain you a good reputation that will translate to new players.
Another way to market your casino is to give generous referral rewards so active players can recommend your casino to their relatives and friends.
Social media marketing is also highly recommended and having a good rating on review sites counts a lot.

[coin-investor]

Hi.

I am new to the forum and have been looking around within the gambling posts.

I have seen a lot of these new casinos/games pop up over the last few months and I have been interested in finding out how best these casinos grow.

From what I have gathered, signature campaigns seem to be the most effective on the forum but what are some of the other strategies people have used in order to get their projects off the ground?

It is a combination of a signature campaign and active representative of the casino in their announcement thread in short interaction with the gambling community, it will establish the reputation of the casino that will lead players to play in the casino knowing that, if they have an issue they will not get ignored.
Another promotion that a casino can utilize hiring streamers and getting listed and getting a good rating in the review sites, these are the strategies popular casinos are employing and it always work

I looked into bustabit as that platform was really brought to life here, all they seemed to use was a signature campaign. But in saying that, this was years ago. I know the environment has changed and the market is more competitive and saturated than ever because almost daily I seem to come across a new game.

It still working all the big casino platforms believe in branding and they can only establish branding through a signature campaign on the popular Cryptocurrency forum with a gambling section, I don't think it will change as long as the gambling section is busy with new discussions.

[stadus]

You did not mention if you're running a casino or had a plan to launch your casino, besides the signature campaign having a very active representative in your official thread will gain you a good reputation that will translate to new players.

It depends on his budget as a casino that has a good marketing budget can run a signature campaign even if the casino has not fully launch yet, good awareness will gain more potential gamblers. Additional, their ANN thread would really help to create a community, and as long as there's an active representive, this expense at the early stage will translate to profit.

Another way to market your casino is to give generous referral rewards so active players can recommend your casino to their relatives and friends.
Social media marketing is also highly recommended and having a good rating on review sites counts a lot.

To cut it short, it's a referral system. it's a common marketing strategy and of course it will work. Attractive referral system will gain a lot of users willing to promote the site, because the more sign ups they'll get ,the more money they get. See how much the competitors are giving, increase a bit if you can, as that's how competition works, especially in the marketing side.

[aioc]

For new casinos opening up an announcement the right way here like getting a Copper account, hiring a designer to design your announcement, and getting a bounty manager to launch a signature campaign, a signature campaign is very important for a new casino, because you want recall and people's attention and what could be a better way to do that is by launching a signature campaign.

You can start with a small budget and increase it later on when you're making progress, another one is word of mouth about your casino's features and reputation

[LUCKMCFLY]

For new casinos opening up an announcement the right way here like getting a Copper account, hiring a designer to design your announcement, and getting a bounty manager to launch a signature campaign, a signature campaign is very important for a new casino, because you want recall and people's attention and what could be a better way to do that is by launching a signature campaign.

You can start with a small budget and increase it later on when you're making progress, another one is word of mouth about your casino's features and reputation

It is the best thing that can be done, this is really what makes a good campaign authentic for our casino, really the results obtained thanks to the firmas campaigns are good, they bring natural and original traffic so that it is not fake, also the social networks These are what make a casino raise its level of attraction, in view of these things we could say that when we look for another type of experience and a different casino we have to see very well what it is or what they are offering, many times in the original networks What they do about the casino is to show well what games they have, what bonuses they have, what possible contests they have and what new or innovative things they can offer that are different from what other casinos are used to, so in view of these things it is as one says That a casino can be good or not, also if it has many players, if they have good plans, all this helps things to be favorable.

We are people who are always going to see things from the point of view closest to something different being done, we know what the strategies are, and where it is or turns out to be a good bonus or not.

[hyudien]

The internet is a means through which almost everyone around the world is reach via social medias and other platforms of forum like this one. New casinos market themselves through any forum, platform and forum which they are aware that they can get traffic and be able to reach a large number of audience from around the world. New casinos have different marketing strategy but I believe they uses the internet as a major source for their marketing because they believe and it it true that they can reach a good amount of audience from all over the world.

Currently, it is true that the internet is something that is quite important, even large companies and everyone spends their activities, most of which are related to the internet, and in my opinion of course this can be utilized by new casino companies, by utilizing social media networks they can put up attractive advertisements to make lots of people interested in gambling, with the fact that currently there are lots of gambling advertisements displayed on every social media, and I think almost all social media have casino gambling advertisements.
There are also many people now who gamble while broadcasting live broadcasts showing the gambling they are doing even though they are not members of the casino company, but even so, I think they have their own motives by looking for followers or making their own profit by using the referrals that have been provided. With the internet now, I think it's quite good for gambling companies to market their new casinos, because with that, I think there will be a lot of people who see it, with the fact that everyone definitely wants money that can be made quickly, but of course only people who think wrongly Only those who will gamble because they hope to make money by gambling.

[Gozie51]

You did not mention if you're running a casino or had a plan to launch your casino, besides the signature campaign having a very active representative in your official thread will gain you a good reputation that will translate to new players.
Another way to market your casino is to give generous referral rewards so active players can recommend your casino to their relatives and friends.
Social media marketing is also highly recommended and having a good rating on review sites counts a lot.

Like you have mentioned signature campaign and referral which are very important for startups in casino business, this platform gives a stepping stone to their growth because there is already a target audience here, meaning the market is here if they do the right thing by ensuring to higher the right management team to work with that will be active on the gambling board to explain issues as will be coming from players and also resolving them,  plus a reputable signature campaign manager who will ensure there are no laspes from the campaign.

Another valid spot is the internet generally. The internet is a wider coverage for patronage in different kinds of business and casino owners should catch into it. Lately there are different ads that pops up while you are surfing the net and that will also help. In countries where gambling is not restricted, radio gingles or television ads will also be a good source of wider coverage for target audience and users.

[Quidat]

For new casinos opening up an announcement the right way here like getting a Copper account, hiring a designer to design your announcement, and getting a bounty manager to launch a signature campaign, a signature campaign is very important for a new casino, because you want recall and people's attention and what could be a better way to do that is by launching a signature campaign.

You can start with a small budget and increase it later on when you're making progress, another one is word of mouth about your casino's features and reputation

In any or every business then marketing would really be that a standard thing on which it would really be just that normal that you would really be having that kind of allocation or budget when it comes to marketing on which this is something a normal approach to have considering that you would really be needing up that exposure which its normal for a business. It does really need up that kind of budget which is really that normal for marketing stuff because if you wont really be considering that marketing then awareness cant be seen and since this industry
does have that huge or large competition and if you wont really be tending to have that exposure then your business would surely fail and this is something a very normal
on which it would really be survival of the fittest.

[Heartilly]

Any form of marketing, no matter how trendy and effective it is, is useless if the advertised casinos aren't able to show any good offers to attract more users to the site. Before starting marketing, make sure that the platform does have something good or unique to offer.

Any marketing that you already know OP is proven effective. It's just a matter of how properly those will be executed and as I mentioned, if users can see something good on the site, the marketing will be more effective. Aside from that, since there are lots of online casinos nowadays, marketing will be tough.

[target]

Any form of marketing, no matter how trendy and effective it is, is useless if the advertised casinos aren't able to show any good offers to attract more users to the site. Before starting marketing, make sure that the platform does have something good or unique to offer.

Any marketing that you already know OP is proven effective. It's just a matter of how properly those will be executed and as I mentioned, if users can see something good on the site, the marketing will be more effective. Aside from that, since there are lots of online casinos nowadays, marketing will be tough.

Other forums are related to sports and casinos I think will still gather visitors if properly advertised in the community.  Cryptocurrency is being talked about on different platforms already and most users who have been on the internet for awhile know BTC and other coins.

I think it won't be long before the bookmakers will also start advertising on boxing forums because those are forums where bettors stick around and chat about who they are betting on.