I also didn't qualify for the airdrop, but with the token already trading around $0.11, it'll be interesting to see how it performs in the coming weeks though.
And i think it's too early to say definitively if this will "kickstart" the entire NFT market, but if they get their plans right, this will be huge potential.
You can see they are targeting mass adoption via cultural verticals like gaming, sports, IP, and music. They'll have launchpad "MocaList" coming soon, in partnership with Coinlist, so they will launch Animoca Brands backed projects.
We can see real action around Mid-Sep to October considering there'll be second claim and launchpad. So right now, the market isn't perfect and Moca is already in a dip situation, so I guess we can get some and profit.