When NOT was launched, its price was $0.00999. The price today is $0.0105 after it increased to almost $0.03. PIXFI increased is also falling significantly and people have lost significantly. DOGS would be launched very soon, but I will not be surprised if it pumped like NOT and PIXFI and later start to fall. It is better for people to be very careful with those coins. Gamble with them.
The price value of these TON network projects after launched are mainly controlled by the current trend and hype of the period rather than market news and that's why we'll keep seeing a fall in price after from the short time of launching. As new projects get launched investors pull out of the old to jump into the newly launched for a quick profit leading to a pump in the new and dump in the old, and it goes on and on in as much as these telegram tapping projects keeps finding their way into the market.
Another reason for these newly launched tokens losing value is that they airdrop most of their supply, and as soon as users get their tokens, most of them sell them immediately because the price is usually up at the beginning after the listing and it starts dropping because people keep dumping their tokens and there are usually more sellers than buyers which is why the sellers keep reducing their asking price and that makes the price go down eventually.
I wouldn't recommend anyone investing money in these tokens because they usually don't have much credibility. Look at $HMSTR as an example. The token was trading above $0.014 after the listing, but it dropped significantly after that and now it's trading below $0.006 which is a huge drop.
So these tokens are not good for early investments, in my opinion.