Coffee Shop Franchise Invests in Bitcoin

[o48o]

Weird. If i am looking at the right stock, Vanadi Coffee has $4.039M marketcap, while those bitcoins are worth $5,8M. Something seems off to me.

Also article doesn't really disclose what sort of third party service they are using for bitcoin payments. Most of them that i know just turn that bitcoin to fiat money at the time of the purchase, meaning that when you buy your coffee, you are actually dumping your bitcoin, and it's hard for me to see that as adoption, as that's being going on for years now.

[Bastketsrus]

This is the latest institution to buy BTC and propose to make BTC its major reserve asset. Vanadi Coffee has a plan to gradually accumulate ~ €1 billion in BTC, that is a lot and with the unanimous agreement from their shareholders, it is easy to understand that there is a growing change in how people view and understand BTC right now, compared to a few years ago.

This is surely good news, and it wouldn't be long before i read another post of another company doing the same thing.

That's a big move from Vanadi Coffee! Seeing companies outside of tech start stacking BTC shows how much the perception is changing. Feels like we’re just getting started with this trend.

[Mehmet69]

Weird. If i am looking at the right stock, Vanadi Coffee has $4.039M marketcap, while those bitcoins are worth $5,8M. Something seems off to me.

Also article doesn't really disclose what sort of third party service they are using for bitcoin payments. Most of them that i know just turn that bitcoin to fiat money at the time of the purchase, meaning that when you buy your coffee, you are actually dumping your bitcoin, and it's hard for me to see that as adoption, as that's being going on for years now.

Yes, it is true that if we convert Bitcoin to that fiat currency, we will never be able to start trading with Bitcoin. Today, many countries in the world are thinking of storing and exchanging Bitcoin. But so far, no country has directly exchanged Bitcoin for buying goods. So we can say that we are still giving more priority to fiat currency by abandoning Bitcoin.

[sokani]

Also article doesn't really disclose what sort of third party service they are using for bitcoin payments. Most of them that i know just turn that bitcoin to fiat money at the time of the purchase, meaning that when you buy your coffee, you are actually dumping your bitcoin, and it's hard for me to see that as adoption, as that's being going on for years now.

Vanadi has partnered with Bit2Me as its exclusive liquidity and custody provider.

Vanadi is not accepting payment in Bitcoin, it added Bitcoin to its treasury and according to the source above, it is using Bit2Me to buy and store the Bitcoin, which is a bad idea, IMO. We all know what happens when you keep your funds on a CEX. The board clearly did not do their homework well. It would have been better if they had used a multi-sig wallet instead.

[boyptc]

This is good.

It only shows that it's not only the big known companies are capable of buying Bitcoin. And this will also encourage SMEs to invest in Bitcoin together with individuals that still doubts of buying Bitcoin.

It doesn't have to be that huge to be an investor but the total holdings of this coffee shop is already massive if it's only from an individual.

I hope to see them own more in the future and this will encourage everyone of us that more and more businesses are seeing the true growth and potential of having Bitcoin.

[coolcoinz]

That's a big move from Vanadi Coffee! Seeing companies outside of tech start stacking BTC shows how much the perception is changing. Feels like we’re just getting started with this trend.

It's usually companies that expect problems like competition, revenue drop, or high inflation that do it.

Amazon should do it, but they might be under some pressure from the banking sector. We all know some of these guys want do discourage bitcoin investments. We all know what they're trying to do to El Salvador and what they did in the Czech Republic when some politicians wanted to adopt bitcoin. Some of these people are not playing fair.

[uchegod-21]

I love the fact that other sectors of the economy are beginning to adopt Bitcoin, unlike the usual fintech companies we are already used to. I read some time ago (can't remember where) that a food company also adopted Bitcoin. It is indeed a good move. It would also be nice if these companies allowed customers or clients the option to pay with bitcoin if they have to.

One thing I must frown at about the coffee shop is their decision to allow third parties to hold custody of their bitcoins. If only they understood the implications of their decision. I wish them well and hope they don't end up regretting their decision to consider Bitcoin.

[finaleshot2016]

Step by step amd we’re going far! This is a great news to be honest, majority of the firms that invest on Bitcoin are technology related and it’s good news that different kind of business or industry is now into Bitcoin. It can boost the volume and might help us reach more investors and make the whole crypto space alive. It’s a sign that it’s becoming a global-asset and could possibly lead the whole world.

[Issa56]

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

It’s really a nice idea as we can see companies adopting bitcoin, at least bitcoin awareness is spreading, more people are getting to know about bitcoin, and they are investing in bitcoin. I just hope companies will start accepting bitcoin as payment method, we don’t want companies to invest in bitcoin alone, they should start accepting bitcoin as their payment method. Bitcoin was created to serve as alternative currency, and if we are not making transactions with bitcoin, then I will say bitcoin won’t really be serving its purpose.

I don’t think anyone will know the next business that will be investing in bitcoin, but am sure more companies will be investing in bitcoin, but we just have to wait until it’s announced before we will know the company that will be next.

[BITCOIN4X]

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

The real use cases of bitcoin as a means of payment are increasing everywhere over time. Countries that have bitcoin-friendly regulations certainly allow entrepreneurs to adopt it as a means of payment, but this will not be possible in countries that do not allow bitcoin as a means of payment. I believe that the adoption of bitcoin as a means of payment will never decrease, in fact it will increase, but the real challenge is when bitcoin has entered a different season.

Increased adoption sounds great in a bull season, but it may be a bit different when bitcoin enters a bear season. Some entrepreneurs adopt bitcoin while accumulating their bitcoin and not selling them as soon as possible, they hold and accumulate more, but they are entrepreneurs who have a financial safety net. This does not apply to small business owners whose main capital is always rotating every day. If they choose to survive without selling their bitcoins, then they do not have other capital to cover the operational costs needed.

[Reatim]

Any business can do it, if it has funds and the desire to know more about BTC and utilize it properly: the question is only when this "thought" will get into the heads of the people that are in business.

soon enough

we are seeing more and more of business invest in bitcoin or integrate blockchain tech into their systems or offer bitcoin as payment and i am sure that other business owners are looking into their competitors and seeing ways how they can catch up and surpass said competitors so they would want to invest in bitcoin as well

[LogitechMouse]

The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

Backing this move, the company stated:

Vanadi Coffee is committed to blockchain technology as a pillar of the global economic future. Investing in Bitcoin is a long-term commitment to a new decentralized financial model. Vanadi Coffee is diversifying its business into Bitcoin investment and management and other cryptocurrency-related areas.

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

I hope they will change this because we know that storing or somebody will say that they should not store it on an exchange, but to put it on a custodial wallet because we know that it isn't recommendable to store it on there, let alone 54 BTC.

Anyway, we've seen this trend for months already. Different companies storing Bitcoin and putting it on their treasury. For me, this is their way of hedging their funds, and I expect more companies doing the same as well. Will this be a sign that they will accept Bitcoin for payment? Possible, but the question is, are the buyers willing to pay those extra fees? Another one is that, are the buyers willing to spend their Bitcoins just to pay something like a coffee especially if they know that a few years from now, that Bitcoin that they used to pay might increase in value?

We might see different establishments accepting Bitcoin payments, but in the end, it's up to the buyers if they will use it or not. Which businesses? Hmmm, maybe more on the tech sector companies, or maybe just Strategy and Metaplanet again.

[salad daging]

But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

Since Trump started the trend of strategic investment on bitcoin. It seems many companies will follow through. This is good in my opinion, as long as these companies are ready for its volatility since its not that easy to accept when things go down and maybe these companies will panic sell once they saw it turning red. But mass adoption related its good imo.

Now many have started to look at it after many countries have started trying to invest in bitcoin, especially Trump who continues to tout Bitcoin as a strategic reserve asset.

I think every company has a financial advisor, when there is high volatility then they will not panic, let alone sell it, because they are mature about what they are doing, they may also be ready for all the risks that may occur.

[cryptoaddictchie]

I think every company has a financial advisor, when there is high volatility then they will not panic, let alone sell it, because they are mature about what they are doing, they may also be ready for all the risks that may occur.

Thats make sense actually. Believing is also one thing and having the technical knowledge on potential risk is on another level. I believe these advisors will have broad reasons to check and bal the potential of btc in the long run cause its not the same with stocks out there.

[SUPERSAIAN]

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

Backing this move, the company stated:

Vanadi Coffee is committed to blockchain technology as a pillar of the global economic future. Investing in Bitcoin is a long-term commitment to a new decentralized financial model. Vanadi Coffee is diversifying its business into Bitcoin investment and management and other cryptocurrency-related areas.

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

Coffee shops are now almost the only places where people socialize outside, which is why they generate good income. If Vanadi manages its Bitcoin strategy carefully and implements a flexible financial plan against market fluctuations, this move could set an example for other companies in Spain in the long term.

While Bitcoin has potential as a store of value in the long term, short-term price fluctuations can make the company's financial structure even more fragile, so I hope they are well prepared.

[Digifann1]

Amazon should do it, but they might be under some pressure from the banking sector. We all know some of these guys want do discourage bitcoin investments. We all know what they're trying to do to El Salvador and what they did in the Czech Republic when some politicians wanted to adopt bitcoin. Some of these people are not playing fair.

Can you explain what happened in the Czech Republic?

I think every company has a financial advisor, when there is high volatility then they will not panic, let alone sell it, because they are mature about what they are doing, they may also be ready for all the risks that may occur.

Thats make sense actually. Believing is also one thing and having the technical knowledge on potential risk is on another level. I believe these advisors will have broad reasons to check and bal the potential of btc in the long run cause its not the same with stocks out there.

I wouldn't call knowledge of potential risk technical knowledge. A quick Google search of the history of hacks in crypto will tell you that keeping coins on exchanges is extremely risky!

[CryptoBuds]

Since Trump started the trend of strategic investment on bitcoin. It seems many companies will follow through.

I don't think the credit goes to Trump for this because his executive order on Bitcoin reserves can be repealed and the US Department of Justice can sell the Bitcoins the US holds at any time. He also never spent time pushing for the Bitcoin Act to make Bitcoin an official US national reserve, nor did he call on other institutions and governments to add Bitcoin to their reserves.
Trump has his own corporation called Trump Organization but have you ever seen his company buy bitcoin?

MicroStrategy and El Salvador were pioneers in using bitcoin as a reserve asset, and it was the SEC's approval of bitcoin ETFs that created a domino effect. Trump is just a small contributor to this idea, he is not the first person to come up with and promote this idea.

[cryptoaddictchie]

MicroStrategy and El Salvador were pioneers in using bitcoin as a reserve asset, and it was the SEC's approval of bitcoin ETFs that created a domino effect. Trump is just a small contributor to this idea, he is not the first person to come up with and promote this idea.

Yeah agreed on that those two are major pioneer om that front. But when Trump running for President and express his pro crypto and will support it when he wins. What happened on bitcoin price? Maybe thats something worth credited too imo. Plus why the companies doing it now, when Trump is the President and not during those time with Microstratrgy and El Salvador? Maybe noise can turn it around with something like Trump.

[Negotiation]

Any business can do it, if it has funds and the desire to know more about BTC and utilize it properly: the question is only when this "thought" will get into the heads of the people that are in business.

soon enough

we are seeing more and more of business invest in bitcoin or integrate blockchain tech into their systems or offer bitcoin as payment and i am sure that other business owners are looking into their competitors and seeing ways how they can catch up and surpass said competitors so they would want to invest in bitcoin as well

Yes business owners keep a very close eye on their competitors. When they see that their rivals are gaining new advantages by using bitcoin or blockchain technology they too will not want to be left behind so the competitive spirit will encourage many businesses to invest in bitcoin or incorporate blockchain technology into their systems. Those who can take advantage of this technology in the future will be ahead in the market. Therefore the use of bitcoin and blockchain technology is not just a trend but is going to be an essential part of the future of business.

[Lucius]

Upon reading the OP thread, this is what comes to my mind, and totally a wrong move.
I don't understand why that coffee shop has so much trust in allowing their asset to be held by a third party instead of holding their investment themselves.
~snip~

When someone doesn't trust themselves and their own setup, they hire someone to take on that responsibility and, of course, pay a fee for it. Many people and companies that invest in BTC do not really know anything about the technical side of the story, because in the end they are only interested in profit.

That's the big difference between someone who understands what "not your keys, not your coins" means, and those who actually buy something they can't even be sure exists.