Coffee Shop Franchise Invests in Bitcoin

[xzone]

In the past, there were very few companies investing in bitcoin. This has changed completely in recent years, now all companies with a vision are investing in bitcoin. Not only technology companies, but also coffee shops, markets or any sector you can think of have started investing. I am sure it will be very profitable in the long run, the value of the company will increase exponentially in a few years.

In fact, if they continue to invest regularly during this process, I am sure they will experience an incredibly large increase in value

[arwin100]

In the past, there were very few companies investing in bitcoin. This has changed completely in recent years, now all companies with a vision are investing in bitcoin. Not only technology companies, but also coffee shops, markets or any sector you can think of have started investing. I am sure it will be very profitable in the long run, the value of the company will increase exponentially in a few years.

In fact, if they continue to invest regularly during this process, I am sure they will experience an incredibly large increase in value

Because many of them are scared on Bitcoin. But now since everything is going well and many see that US supports it together with other countries many of them got courage to join in the scene and think about having their own Bitcoin investment to. What they did is really good since they are taking good part of possible more good things that will happen on Bitcoin and there's good chance that they will benefit on it especially that Bitcoin has good potential to pump more in future.

Always happy to see more companies and countries are announce their creation of their own Bitcoin reserve since there addition is good in the community.

[Wonder Work]

To be honest, I think Bitcoin adoption is no longer limited to fintech. It is showing interest in many types of businesses and institutions that were not previously interested in such companies. This is definitely a sign of global adoption. However, I think the real challenge may come when BTC faces a recession/bad situation. How sustainable it will be for small businesses at that time, we will have to wait and see. Investment is not the end of the story. The real purpose will be fulfilled only when BTC is used in real transactions such as payments, exchanges, and the everyday economy. And for that, we have to move towards active use.

[peter0425]

To be honest, I think Bitcoin adoption is no longer limited to fintech. It is showing interest in many types of businesses and institutions that were not previously interested in such companies. This is definitely a sign of global adoption.

Blockchain technology has always been thought to be beneficial for the healthcare industry. Take this one for example: By implementing the Electronic Patient Interactive Device, or ePID, into clinical trials, Novo Nordisk aims to make patient data collection both more convenient and more secure. Software engineers at the company have implemented blockchain technology into ePID’s data collection capabilities to ensure medical information isn’t breached or altered in any way, thereby securing the integrity of the clinical trial process.

However, I think the real challenge may come when BTC faces a recession/bad situation. How sustainable it will be for small businesses at that time, we will have to wait and see. Investment is not the end of the story. The real purpose will be fulfilled only when BTC is used in real transactions such as payments, exchanges, and the everyday economy. And for that, we have to move towards active use.

It will be a curious time but we might be encountering a time where bitcoin is less volatile than it used to be a few years ago which makes it easier to use it at any time.

[CryptoBuds]

MicroStrategy and El Salvador were pioneers in using bitcoin as a reserve asset, and it was the SEC's approval of bitcoin ETFs that created a domino effect. Trump is just a small contributor to this idea, he is not the first person to come up with and promote this idea.

Yeah agreed on that those two are major pioneer om that front. But when Trump running for President and express his pro crypto and will support it when he wins. What happened on bitcoin price? Maybe thats something worth credited too imo. Plus why the companies doing it now, when Trump is the President and not during those time with Microstratrgy and El Salvador? Maybe noise can turn it around with something like Trump.

I am not denying Trump's contributions and influence on the development of cryptocurrencies since he took office, and what I am saying is that not all the credit belongs to Trump.

Institutions and companies are in no rush to join the race to accumulate or turn bitcoin into a reserve currency because everything takes time. They need to evaluate the impact and benefits that Microstrategy or El Salvador receive from bitcoin investment, as well as the performance of bitcoin ETFs to assess bitcoin's potential. That's how businesses work, they will always be cautious with new investments and that's why we only see small companies coming in during this time. Big companies like Apple, Nvidia, Meta or Microsoft...are still out of the game and just observing. If Trump is really reputable and they trust Trump, why haven't the big guys made any moves on Bitcoin yet?

[Cryptmuster]

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

Maybe this will happen, maybe they will start accepting Bitcoin payments for coffee. But since it is a business model, they will always need cash flow and they would be able to keep only the extra profit in Bitcoin for savings or as a reserve if you want to call it that. That is only if they do not need to use this profit for other expenses. Maybe this model will work. I think those who launch such projects first will have certain advantages, like the taxi driver if I am not mistaken in El Salvador, who started a company where taxis accepted Bitcoin as payment. He had a very good start, and got excellent publicity, and great profits because of it.

[traderethereum]

Maybe the businesses that related to technologies and food can be the next to invest in Bitcoin. But that will depend on how they look Bitcoin and how the regulation from their government. They can use Bitcoin as the payment but if in their country prohibit that, they can not do that. It need to have approval from the government first before they use it.

But in the long term, many businesses will use Bitcoin as the payment especially if more countries allow Bitcoin to be used for the investment and the payment. We will see that happen someday so we need to focus on our purposes to invest in Bitcoin.

[Omahabit]

https://talkimg.com/images/2025/06/30/UuxvJb.png

Spanish franchise Vanadi Coffee is now ready to execute its bitcoin purchase strategy and cryptocurrency pivot following the approval of this move at a shareholder meeting. The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

Backing this move, the company stated:

Vanadi Coffee is committed to blockchain technology as a pillar of the global economic future. Investing in Bitcoin is a long-term commitment to a new decentralized financial model. Vanadi Coffee is diversifying its business into Bitcoin investment and management and other cryptocurrency-related areas.

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

My graphics design business may be the next in line to adopt the acceptance of bitcoin upon a business deal being completed. The only challenge would be that my current country of residence is yet to make it a legal tender and am sure that is a concern for may of us who own small thriving businesses in countries where bitcoin and cryptocurrency has yet to gain the trust of the government as concerning making it a legal tender.

[ruykeri]

Bitcoin has been slowly gaining popularity for a long time. but in the last 5 years its popularity has increased a lot. mane big and small companies are now investing in bitcoin . some companies are accepting bitcion as a payment .another thing i think that most people are not depending only on jobs. they are becoming entrepreneurs and starting different kinds of businesses.  for this reason who studied in engineering  he doing farming and farmers are making drone. so every kinds of people are investing in bitcoin for their profit, assets and trust . no matter what profession or business they are in.  and this is exactly what we are now seeing all over the world.

[Patikno]

I also saw similar news, namely about a food company from Hong Kong that is doing a similar strategy by adopting Bitcoin as their strategy, and they even plan to purchase 5000 Bitcoins over the next three years, and for this year they plan to purchase 500 Bitcoins. Cointelegraph - DDC Enterprise buys 21 Bitcoin, kicking off plan to scoop 5K BTC in 3 years

I think this is part of Bitcoin's history, which shows that Bitcoin is not limited to only certain people or companies, Bitcoin can belong to anyone, and it shows that the future of Bitcoin is no longer in doubt, so many people, companies, even countries or institutions have adopted it, it's only a matter of time to prove the further greatness of Bitcoin, and I am sure that people who are skeptical and do not want to find out about Bitcoin will regret it one day, and even now I am sure many are regretting it.

[Z-tight]

When someone doesn't trust themselves and their own setup, they hire someone to take on that responsibility and, of course, pay a fee for it. Many people and companies that invest in BTC do not really know anything about the technical side of the story, because in the end they are only interested in profit.

I am a strong believer in self custody and i would never recommend storing funds in a centralized exchange or custodial service. However, to be fair i think i understand why these companies use custodial services, i.e. if Vanadi Coffee should buy a hardware wallet or set up an airgapped wallet, who keeps the device, who securely stores the seed phrase? It is easier for me as an individual to do the above, but i guess it is different for a company and they take the easy route out by striking a deal with a custodial service and pay the fee.

[Mrbluntzy]

According to the article that OP posted, it says that the coffee company have invested into Bitcoin Bitcoin before now and they are holding 54 BTC but this Bitcoin they have is held under the custody of the Spain-based exchange called Bit2me, my question is, can they not be able to hold the Bitcoin on their own in a cold wallet or they don't trust their own system to secure the Bitcoin by their self? I didn't see any reason that stated why they decided to leave the 54 Bitcoin with Bit2me exchange. I really thought that big player in the Bitcoin space have already know that it's important to hold their asset off the centralized exchange but in their case it's a different thing.

[AmoreJaz]

To be honest, I think Bitcoin adoption is no longer limited to fintech. It is showing interest in many types of businesses and institutions that were not previously interested in such companies. This is definitely a sign of global adoption. However, I think the real challenge may come when BTC faces a recession/bad situation. How sustainable it will be for small businesses at that time, we will have to wait and see. Investment is not the end of the story. The real purpose will be fulfilled only when BTC is used in real transactions such as payments, exchanges, and the everyday economy. And for that, we have to move towards active use.

That is very true. Basically, anyone can invest in this market and that is the good thing because it is open for everyone. However, you are also responsible for the consequences that you might encounter. You are the one who will take care of your own. So before putting yourself in a tight position, better learn the things surrounding this business. Check the angles that you think you need to know in order to succeed. Of course, you want to succeed and not fail. So it is on your own accord whether you will be resilient with the factors involved or not.

[Marvell1]

According to the article that OP posted, it says that the coffee company have invested into Bitcoin Bitcoin before now and they are holding 54 BTC but this Bitcoin they have is held under the custody of the Spain-based exchange called Bit2me, my question is, can they not be able to hold the Bitcoin on their own in a cold wallet or they don't trust their own system to secure the Bitcoin by their self? I didn't see any reason that stated why they decided to leave the 54 Bitcoin with Bit2me exchange. I really thought that big player in the Bitcoin space have already know that it's important to hold their asset off the centralized exchange but in their case it's a different thing.

Currently, Blackrock holds over 696,874 BTC, worth about $74 billion at market price, and all of that bitcoin is held by Coinbase. A US-based centralized exchange and many other ETFs are also using this exchange to store their bitcoins. Have you ever wondered about that? I do not advocate using centralized exchanges to store bitcoins, non-custodial wallets are still better for us but that does not mean centralized exchanges are always risky and unreliable.
I think they are smart enough to know what they are doing and we don't need to teach them how to protect their assets.

[GigaBit]

Bitcoin is an asset that is best kept in own custody. In this concern the fact is that the company is not doing this is certainly a cause for concern. One could question whether the company has not acquired the knowledge necessary to keep them or whether the company taking it too easily. Because at the individual level, when we put a small amount in an wallet, we don't think much about it, and the company may not have seen 54 Bitcoin as a big investment. It is also possible that they will take over the security of their assets themselves in a few days. If they have long-term plans, they should definitely transfer those assets to a cold wallet as soon as possible for their security reasons.

[AirtelBuzz]

Which businesses do you think could be the next to invest in bitcoin?

Maybe no other business has shown interest in investing in Bitcoin after them but one country Kazakhstan has decided to stockpile a strategic reserve of Bitcoin even to my knowledge, this country has announced that they will create this reserve with seized assets and state-minted currency, meaning they will move forward with this step. The coffee chain mentioned here in Spain currently has a total of six outlets, my idea the amount of money they are mentioning investing right now could definitely help Bitcoin gain new momentum. It is truly incredible that Vanadi has now become the largest Bitcoin listed company in Spain to invest in Bitcoin. They now have 54 Bitcoins because they purchased additional Bitcoins.

Vanadi Coffee's Shareholders' Meeting has approved the company's strategic shift to become the largest listed Bitcoin company in Spain with investments of up to one billion euro in #bitcoin.
They also purchased an additional 20 BTC and now have 54 BTC.

[Danica22]

I am a strong believer in self custody and i would never recommend storing funds in a centralized exchange or custodial service. However, to be fair i think i understand why these companies use custodial services, i.e. if Vanadi Coffee should buy a hardware wallet or set up an airgapped wallet, who keeps the device, who securely stores the seed phrase? It is easier for me as an individual to do the above, but i guess it is different for a company and they take the easy route out by striking a deal with a custodial service and pay the fee.

Many people do not understand that holding assets for an organization or company is quite complex and very different from that of an individual. Most companies are founded and run by many shareholders, they are not owned by any individual. 

If using a non-custodial wallet, who holds the private keys? Even many of us don't trust our own relatives, how can the remaining shareholders trust each other when they are just business partners? Obviously, using a third party service is the fairest and most reasonable.

[Z-tight]

If using a non-custodial wallet, who holds the private keys? Even many of us don't trust our own relatives, how can the remaining shareholders trust each other when they are just business partners? Obviously, using a third party service is the fairest and most reasonable.

Yeah, just like i have said. However, i would love for someone to point me to a possible way that a company or an institution could store their BTC in a self custodial wallet. If it were to be a very small group, then i would have suggested a multisignature wallet, but a larger group with a lot of shareholders, i cannot think of any other way but through a custodial service hired to store their funds for them for a fee of course.

[Minor Miner]

Yeah, just like i have said. However, i would love for someone to point me to a possible way that a company or an institution could store their BTC in a self custodial wallet. If it were to be a very small group, then i would have suggested a multisignature wallet, but a larger group with a lot of shareholders, i cannot think of any other way but through a custodial service hired to store their funds for them for a fee of course.

Well, apart from that reason, I think another reason is they are legally bound and comply with the provisions of the law.

Vanadi Coffee is a listed company in Spain and therefore has to comply with strict EU regulations including MICA legislation, in particular anti-money laundering regulations. That means if Vanadi Coffee stores bitcoin in a non-custodial wallet, they would be in violation of AML, or could face lawsuits and disputes if their bitcoin investment is lost and the holder cannot account...

Indeed, if we dig deeper, we will see that there are many problems if they use non-custodial wallets. It is not as simple as many people think.

[madnessteat]

To be honest, I think Bitcoin adoption is no longer limited to fintech. It is showing interest in many types of businesses and institutions that were not previously interested in such companies. This is definitely a sign of global adoption. However, I think the real challenge may come when BTC faces a recession/bad situation. How sustainable it will be for small businesses at that time, we will have to wait and see. Investment is not the end of the story. The real purpose will be fulfilled only when BTC is used in real transactions such as payments, exchanges, and the everyday economy. And for that, we have to move towards active use.

Exactly. Instead of starting to use the Lightning network protocol to accept Bitcoin payments with low fees, coffee shop owners decide to invest in Bitcoin. In my opinion, this is just a PR stunt. After all, there is no point in spreading this information among the public except to draw attention to themselves. I think this trend will soon become widespread. It seems that some people and companies are not so much interested in owning Bitcoin as they are in talking about it publicly.