You're right about their latest product, but I was referring to their existence as a whole [perhaps this isn't the only HW brand that primarily focuses on local markets].
As far as I know they are shipping worldwide, but most customers are probably coming from mainland China.
If I remember correctly they also had cooperating with some centralized exchanges in the past.
- ERA Wallet has finally added a bitcoin-only firmware
[source].
Finally.
Every hardware wallet should have this option for customers to choose.