Always add something for the "already gambling" people. That is the worst missing piece that I always blame the casinos for and they do not care. They have amazing welcome bonuses and deposit bonuses and what not, but if I already gamble, why not do something for me too?
There are few places (which I will not name so it doesn't look like I am shilling) where they do give membership, like VIP etc etc, and for that reason you get monthly rewards and such, those are the best places for me, still I am ready to explore the new casinos which are going to innovate exciting features. I guess, with the help of AI implementations, casinos are preparing for another leap which may be beyond our expectations like that may be in user experiences or new games or new features but I am sure something big is going to hit, I am very much confident.
Oh, I like this idea. The veteran gambler's pass.

I have also seen some online gambling sites who offers the application of VIP rank from another online casino. It's a good feature, and I think they should be doing more of this. If an online casino badly wants new customers, then it's probably best to make promotions for old school gamblers. Many of them don't like starting as a newbie, and they will have to wager lots of money again before they reach a certain VIP rank. It's exhausting.
So, offering them that "pass" will help them receive the same bonuses as those who are in VIP ranks.