Their marketing team should evaluate it if they want to attract their players interested to chase the challenges, otherwise no one will be interested with it.
As new platform, they should have the courage to spend more money first than try to earn more money earlier by having such "almost impossible" challenges.
Gaining traffic and make it stable should be their main concern as new platform IMO, unless they do not want to compete with the other existing casinos.
I think they have the courage to spend money, but they don't have a perfect plan to do it yet. We can have some idea about it if we look into the prize pool of the wagering contest of LuckyAnon. Maybe they aren't prepared yet to give the rewards to the users who complete those challenges. Otherwise, they wouldn't keep the requirement high despite being a new platform with small users.
They are gradually making some improvements, which is a positive sign. But these haven't helped them yet to attract a lot of users.