Maybe if they changed their name to Binane, they would have a better chance?

Use DEX, reject CEX, let it be the new motto of the EU

Joking aside, I wouldn't actually be surprised if they set up a new company with a different name and try to weasel their way in this way!
After all they had Binance(us) and Binance(com), which should have been different companies under different rules and we all know what happened!
The EU is not rejecting CEXes, it rejects CEXes that think this is still the wild wild west and wants to still deal like they used to. Remember the outrage when, after the FTX collapse, the first thing that was added to the set of regulations was to keep clients' money in separate accounts from the company's money? You want access to the second biggest market, and you don't want to follow any rules, guarantee any customer funds, or be left alone promoting every pump and dump with no repercussions?
Well, too bad!
Let's be honest here, those current CEX have almost nothing to do with exchanging coins anymore!
It's trading, gambling, IPOs, RWA, memes, NFT, lending, almost anything other than actually exchanging BTC for LTC!
So yeah, if you cust want to swap coins, use a NO KYC DEX, if you want to lose your money in promoted, advertised ponzi schemes, use Binan
ce!
We can like them or not, but reducing competition is not something that improves.
Oh, like when CZ stabbed FTX in the back?