America sells brands. China sells for consumers.

[jcojci]

You are not wrongly seeing that but people see with their perspective and their views so we may have different opinion about USA and China. But USA and China have different consumers so we can't say that USA more focuses on selling lifestyle while China focus more on meeting the needs of consumers first.

Wise consumers will not have a problem whether that is USA or China product but they will looking the product that have a long term usable and not just one used only product.

Those who can make an innovative product which will needed by consumers will takes the position and that will not just from USA and China but also from other countries.

[yudi09]

Consumers choose to buy goods and services they need, not brands. Perhaps coincidentally, certain American-made brands have endured because they maintain their quality and perhaps quantity.

I need coffee and want to buy it. If the coffee I buy at one store doesn't satisfy my taste, I might look for another store, even if it's a little more expensive.
Vehicles, like clothing, are the same. For me, everything depends on need and convenience. Products from China may be cheaper, but if the quality is low, I'll have to spend more money. It's better to buy expensive items with good quality. Buy once for the long term.

[mindrust]

It is a good cop bad cop situation if you ask me. It doesn't matter as long as you keep buying. If you buy from Apple, US benefits from your purchase but China also benefits since Apple products are made in Chiiiinaaaa. If you buy from China directly, then your home country will benefit since they put taxes on the imports from Chiiiiiiinaaaaa. As long as you keep spendin, nothin else be matterin.

I like Chinese products thoe. They are not shit quality anymore like they used to. Most of the time they are equal if not worse than the American brands.

[Porfirii]

There are still more than enough pure US products.
Not everyone produces in China and ships it to the US to sell it locally.
Timber, Bricks, metal, Chips you name it.

But Media tends to think in 2 ways. Black and white thinking is the culprit of many mainstream media.

I will say global supply chains has make things more connected than before, alot product that people do call it America or Chinese actually gets it's materials or parts from other countries, that's why is not that easy to separate everything into two sides. Rather than putting focus on where and how products are coming from, it will be much better to also look whether the product brings good value for money and solves problems for consumers.

Now that you mentioned global supply chains, here's another point that may be relevant to analyse to understand why things may be this way right now.

For decades, the United States has exported its products to end users around the world. They paid China in dollars for raw materials or semi-finished products at low prices to recover those same dollars by selling them finished products with high added value.

But, for years, China has been interested in creating a global distribution network that lowers transport costs. We have seen it clearly in Europe with Aliexpress. At this point in the process, it is logical that they are interested in selling quality products at a lower price, but what will happen when they have achieved the ability the USA have to reach consumers around the world?

I don't think they sell cheap and convenient products out of a conviction of what is better or fairer for the consumer. When the time comes, if they can, they will probably take the next step, which is to sell the smoke we are used to.

[Agbamoni]

At the same time both countries are making it big in the manufacturing and production industry. America sells brand, bringing in millionaires and billionaire to spend a lot. While China sells affordable products to large consumers. The business is profitable because both counties meet their demand and supply, they also meet the right target audience.

[Ishicryptic]

From my own personal observation in Nigeria, I don't think that we have American products in our market, if we have them it must be for exclusive markets but for what the majority of the people buys are Chinese products. What I know that America, is renowned for is supply of military weapons and their market is exclusively for the government, I don't think that there are much American products on local shops. Chinese products have really saturated the African market and I wouldn't be surprised if the same is applicable in other continents of the world. Imagine looking at everything in your house and like 70% of everything are from China, this is how huge Chinese products are in demand.

[tabas]

You're not seeing it wrongly but that's a good observation. And not just with those industries that you've mentioned because even in the AI, space race and other advancement and innovation that we're seeing, both countries are into competition. There's also this propaganda long time ago that if it's china-made, it's not sturdy because it's cheap. But that seems to be changing these days, we see owner of Ford driving a Xiaomi electric car although there's a reason behind that to know their competitors well. China has got a lot of resources and they've got centralized production and factories for every product they sell globally.

[YOSHIE]

Do you think America is selling brands while China is selling for consumers, or do you think both countries are doing the same thing in different ways?

China and the US have very different strategies in terms of product marketing or product sales, currently no country can beat China's sales strategy or trade methods. Even though the US could do it, the facts on the ground didn't last long.

As you said, China tends to focus more on competitive prices for consumers, as well as the way they adapt features, America certainly focuses more on brand equity, lifestyle or prestige.

The fact is that in the market we can see.
Before China releases goods, in general they look at the economic side of society level by level, they are more focused on solving consumer economic problems, where goods are affordable and accepted throughout the world en masse, they focus on just selling goods.
While the US sells goods based on status and those with an established economy such as Apple or Nike products, the focus on brand prestige value is what differentiates China from the US.

But what's exciting about these two countries is that even though they have differences in sales strategies, they both adopt each other to achieve a level of global marketing prestige, of course to provide better functions to consumers.

[uneng]

America sells brands, China sells faked brands.

Jokes aside, even though China is master in selling cheap stuff, they are also advancing on developing their own products. Nowadays there are chinese products for every tastes and budgets. They are smart, because they managed to stay competitive in the global scenario, much more than the goods produced by european countries and US, because they offer more affordable prices for majority of the world, which is composed by people who have limited budgets.

US and Europe focus on more restrict niches of customers, while China focuses the biggest portion of the market.

[WillyAp]

Jokes aside, even though China is master in selling cheap stuff, they are also advancing on developing their own products.

That reputation they go due to buyer preferences.
Most businesses go for cheaper even if that product won't last long.
Wholesale buyers from allover the word flocked to buying the cheapest even though the Chines offered a better quality for a higher price.   

[Rabata]

In terms of technology, America is definitely better, they make their products well and try to market them. On the other hand, China is also doing the same thing, but the difference is that America tries to make products only for the rich class of society, whereas China makes its products for people of all classes of professions in the world. The two countries have chosen different strategies in serving their products to the people. However, I think that the strategy that China has taken is the best. If China produces more of something at a lower cost and distributes it among its consumers, then just as the consumer society will benefit by using Chinese products, China will be able to make more money and profit there. That is why the Chinese economy is currently the strongest.

[Royal Cap]

I think the main thing is that the business strategies of the two countries are completely different. American companies have been building ecosystems and premium experiences for a long time. And Chinese companies have been able to reach the common man quickly with more features at a lower price.  Our Bangladeshi market is a good example of this. If you look at our local market, you will see only a handful of American products, because their prices are beyond the reach of most people. But most of the electronics and small gadgets in the stores, as well as many everyday products, are from China. I think the reason for this is not only the price but also the fact that Chinese companies have been able to capture the market by giving more importance to the budget and needs of the common man. So the goals of the two countries are different and they have created their own customers accordingly.

[Webetcoins]

From my own personal observation in Nigeria, I don't think that we have American products in our market, if we have them it must be for exclusive markets but for what the majority of the people buys are Chinese products. What I know that America, is renowned for is supply of military weapons and their market is exclusively for the government, I don't think that there are much American products on local shops. Chinese products have really saturated the African market and I wouldn't be surprised if the same is applicable in other continents of the world. Imagine looking at everything in your house and like 70% of everything are from China, this is how huge Chinese products are in demand.

Yeah, here that's the same and in fact, even the items that are sold from American brands, are usually made in China here, because most of them do their stuff either in China, or other places similar to it, and not in America.

Actual from start to finish American made stuff do not exist globally that much anymore, sure there are some examples, but in most cases global brands do not really build in USA and ship it overseas anymore. Hence why it is not really that much common in any part of the world.

[coin-investor]

Do you think America is selling brands while China is selling for consumers, or do you think both countries are doing the same thing in different ways?

I think China has the edge; they are the number one supplier of goods like electronics. Honestly, I do not have a US-based brand at home. Most of the gadgets and electronic items we have come from China, and we got them cheaply because they are affordable there.
China made it possible for developing countries to acquire gadgets by making them affordable. It will take three months' salary to buy a branded US gadget, whereas it will take a month for a Chinese gadget.

[Doll2233]

Though American companies are investing in branding and also in  lifestyle marketing but on the other hand they are well established and they are competing on innovation, they are giving good quality and also good consumer experience.

On the other hand Chinese companies are also building their global brands and they are also spending million and billion of dollars on marketing, so they are not entirely based on consumer needs, the companies that you have mention like Huawei, Luckin Coffee they are successful not because they are cheaper but they have combined their branding and technological improvement with competitive pricing. In all over the world every business that is successful they always try to brand themselves introduce inovations and affordability in their businesses.

[Stepstowealth]

Do you think America is selling brands while China is selling for consumers, or do you think both countries are doing the same thing in different ways?

The two countries are both achieving their marketing aims and objectives in unique ways, each of them capitalizing on the benefit that they could provide. Customers do not really care, they could buy from both parties if they both do their marketing well and has the means.
There is space in the market for these product and even other from other country, marketing needs to be done and your specific competitive edge needs to be really emphasized on.

[AgriTrack]

America sells brands, China sells faked brands.

Jokes aside, even though China is master in selling cheap stuff, they are also advancing on developing their own products. Nowadays there are chinese products for every tastes and budgets. They are smart, because they managed to stay competitive in the global scenario, much more than the goods produced by european countries and US, because they offer more affordable prices for majority of the world, which is composed by people who have limited budgets.

US and Europe focus on more restrict niches of customers, while China focuses the biggest portion of the market.

US is always working on brands or focus on providing premium quality of the product. Their main target consumers are mostly elite or business class. So they trap their customers through high quality advertimsents. People becomes conscious about the use of thses brands for maintaining their status, it would be apple phone, luxury car, branded costumes or stay in luxurious hotels and much more. While China make possible the production of all those products that common man ever think about it. Through China's industry people can now get access towards their desires goods. Like they are working on making copy or alternative of many branded products. And good thing is that that products not only cheap but it also durable. Or their target customers are huge and wide and that are common man. That is why used to see the majority of our daily goods are from the China made

[Franklyn-wood]

How did American brands get so strong? It wasnt random. Post-WW2 America had the only functioning industrial base on the planet. Had Hollywood projecting its culture everywhere. Had the dollar as the world's reserve currency. The American itself became the top dollar. They streamlined their businesses based on it, and why should they not.

China could not do that. You cannot sell dreams to a people who have known times of real scarcity. Thus you sell the service of your function. You sell access. Luckin knew that, and Starbucks has not yet got a handle on what to say or do. Their share of the Chinese market declined precipitously and they needed to reorganize their China business this year.

And the convergence itself. Now, Chinese brands are pursuing prestige. With the Mate 80, Huawei is definitely aiming high. BYD has luxury sub-brands. They are not sticking in the "value" lane.

Perhaps your question is answered in a different way than you anticipated. The two countries are going towards the same direction. Brand was the beginning of America. Now being forced to deliver value because consumers are fed up with paying premium for iterative upgrades. China began with value, and now they are building brands, since that is where the margins are.

I believe china took there time monitoring the market before coming up with this diplomatic strategy that has pulled them so far like this today. Every businesses oriented person should embarrassed value first because it important, as that is what the people needs and are paying for allowing consistent patronage before branding, which makes the value more appreciated when seen and have good recommendation from the customer who already have quality experience about the value.

[juttsab@]

In terms of technology, America is definitely better, they make their products well and try to market them. On the other hand, China is also doing the same thing, but the difference is that America tries to make products only for the rich class of society, whereas China makes its products for people of all classes of professions in the world. The two countries have chosen different strategies in serving their products to the people. However, I think that the strategy that China has taken is the best. If China produces more of something at a lower cost and distributes it among its consumers, then just as the consumer society will benefit by using Chinese products, China will be able to make more money and profit there. That is why the Chinese economy is currently the strongest.

Today's the reality of China's market is very different, China produces low cost good products in very large number in the past  including different type of counterfeit products but they have started heavily investing in technology and making the manufacturing very advance and up to date,  over the last some decades. Many products that are being designed and manufactured in China are used globally in different sectors including vehicles electronics renewable energy  these product are quite good. United States is a global leader in innovation but the innovations are not limited to only US.

[henmark]

Before I proceed, I want to point out that American products are not bad. I am just airing a view I noticed based on what I have been hearing online.

Now you are safe; let's start the bashing :-D

America has some of the world's biggest brands, such as Apple, Nike, Starbucks and McDonald's. Many people love their products, including me.

As @BlackHatCoiner mentioned, it's about selling the outcome, or I'd say the experience and emotions rather than the product. Most people buy an iPhone because of the market sentiment around it, not because it's good. It is good, but I'm comparing the value proposition here.

Do you think America is selling brands while China is selling for consumers, or do you think both countries are doing the same thing in different ways?

China is focused on supplying products for the masses, while the US is more focused on serving the elites and building an ecosystem for the wealthy that is difficult for competitors to disrupt. If 100 billionaires use iPhones, another billionaire is more likely to buy an iPhone too, even if they might have preferred a different phone if they were choosing purely on its merits.