That was popularised by Michael Saylor
I'm quite sure that this narrative was quite popular in the mid 2010s already.
Here I found a little history of that narrative. There was even a book with this title
from 2015. So I'd say Saylor's relevancy is limited.
"Safe haven" does also not mean "not currency". The P2P currency and the digital gold narrative are very compatible one with another. It is less compatible with the speculative "ride the waves" narrative.
I don't think so. The ‘community’ is an abstract concept.
It's abstract, but of course what I mean here is more in line with the concept of "leaders of opinion", i.e. influencers, forum members, all that stuff

Or: All people who want to share their own thoughts on Bitcoin with others. Also those who are able to develop solutions for Bitcoin, like layer-2's, DeFi, and other stuff. These solutions can contribute too, see below for my take that the digital gold narrative is compatible with the currency narrative, but not with the volatility/speculation narrative, and thus layer-2's for example can help.
These actors won't agree all with that narrative, some will like to stay in the speculative camp. But perhaps some could re-think their stance if they become convinced that a "safe haven" narrative would be advantageous for a lot of use cases.
I think you’re missing the point here. What made Bitcoin popular were the returns.[...] If Bitcoin is no longer seen as the most profitable asset and that role is taken over by AI or other tech stocks, it will lose popularity, investors and that very notion of ‘digital gold’ itself.
Disagree fundamentally. The market for safe haven assets is afaik much bigger than for high-return risk assets. So if people became to believe that it's a good idea to hold Bitcoin in the long term then this will cater to those who are looking to an alternative to overpriced real estate, for example.
The essential point for me is the risk-reward relation. If Bitcoin can prove that its risk is lowering, then the use case "long term value storage" should get more popular by the laws of logic.
However, everybody who whines about "only" an average 15-20% return per year (that's approximately what the SMA-200 is yielding), of course increases the risk because they implicate that Bitcoin is only worth something because of its exceptionally high returns, and create fear and distrust. So we have a "whining spiral", where the whiners are creating artificial volatility. Clever investors will buy it up at the bottom.
For me there is a big conflict between "volatility lovers" ("ride the waves" guys, shorters, leveraged traders etc.) and "long term holders". If the volatility camp wins, then Bitcoin in my eyes will have a very difficult time in the near future, probably as early as the 2030s.
You make a case for the volatility camp being dominant for a quite long time still because it currently may dominate the narratives (even if I'm not sure). My stance is, this is definitely possible, but then maybe we will have to go through a big bear market, and I mean
big here, to shake out the volatility camp. But maybe "the community" can do better. See above.
That’s just your opinion about it being an exaggeration. A bloke who has over 800,000 bitcoins in his company – the very one who has underpinned the rubbish returns that bitcoin delivered in 2025, having bought more than all the bitcoin mined that year – and who has now started selling, is a clear threat, mainly to the price. But on top of that, the fact that he holds his bitcoins with a third party (Coinbase and Fidelity custody, if I’m not mistaken) and that this is his view of bitcoin doesn’t seem to be doing much good:
The 800,000 Bitcoins are a lot but not a game changer. It's 4% of all Bitcoins currently in circulation. We have a lot of volume each day (200,000-500,000) being traded.
If Saylor's narratives are being questioned, that is good in my opinion - for the safe haven camp.

@Fortify: See early part of answer to DPD.
It doesn't make sense to call a safe-haven asset all year long and then get worked up by the short-term price. It just shows they didn't believe in what they were preaching all along.
Yes, this is also a problem: "fake save haven preachers". Those that only preach about safe havens but only because they want to ride a bull market. This is one of the behaviors that in the end harms the narrative, and makes it more difficult for Bitcoin to become one.