If you take a look at the Zeto website, they are very transparent about this information, which I liked the most from a new startup.
That's true; everything is straightforward, and all the instructions on the process are easy to follow; even a newbie can do this,
I have finished my second transaction.
I have a hard time finding a maker because of the low amount that I'm transacting, but this is a test and to inform how the transaction works, so next time I'll go for much higher transactions from 0.0009 to 0.003,
On this transaction, the process takes 30 minutes
This is exactly what people should feel, then the whole process is truly straight forward if they try to follow the whole process. Also trying to do small test is actually good to familiarize and build confidence on their service offered.
Also as what I know low swap amounts actually make those things harder to you to find a maker, but I also think this is pretty much normal. If you try to raise and go beyond that amount you have mentioned, maybe you can actually feel much smoother and there are lots of available makers.
That 30 minute completion of process of just a test transaction is pretty much fine already. Since what actually most important of all is you understand how everything flows. For sure your next transaction will became much easier after you gain good experience on their platform.