FUN FACT: 5 Years Ago on 10/11/2021, Bitcoin Hit $69,000

[Swordsoffreedom]

I remember that bull run like it was yesterday. Some people actually believe that Bitcoin would at least try to go somewhere near $100K or even attempt to go past it, but the $69K targeted seemed the roof at that time.

Iirc, one of the people who helped popularize the idea of Bitcoin hitting $100k back then was PlanB, with his S2F model. A lot of folks bought into that prediction and held on, missing their chance to take profits.

We saw the same thing this cycle when BTC hit $100k , then $126k. Plenty of holders didn't take profits because they bought into the supercycle narrative the KOLs were hyping all over social media.

What I noticed is that with each passing cycle, the percentage increase in the Bitcoin price to a new all-time high from the previous all-time high keeps reducing.

It also shows that our returns depend on a lot of factors, including when we buy, entry price and how much capital we have. Making huge profits from Bitcoin isn't as simple as just buying and holding, like a lot of people wrongly assume.

[SquirrelJulietGarden]

Iirc, one of the people who helped popularize the idea of Bitcoin hitting $100k back then was PlanB, with his S2F model. A lot of folks bought into that prediction and held on, missing their chance to take profits.

We saw the same thing this cycle when BTC hit $100k , then $126k. Plenty of holders didn't take profits because they bought into the supercycle narrative the KOLs were hyping all over social media.

I used to believe in PlanB and his S2F model but I was more impressive with a note on his site "All models are wrong but some are helpful" - not sure it is still there now.

It's an important note for everyone, and they should never completely trust any model, and build up their plans for finance and investment on any single model and a scenario they believe to happen.

The interesting fact we all witnessed is, even S2F model was wrong, Bitcoin still reached to $100,000, even rose to about $130,000 one market cycle after that. This is an example that "don't time the market", with Bitcoin new all time highs will be reached, it's only matter of time. If you don't time the market, you won't feel too stressful with Bitcoin market movement.

[Faisal2202]

On November 10, 2021. After almost 847 days of waiting since the previous cycle top, BTC finally broke through ...
But today, even after 5 years, $69k doesn't look so crazy anymore. But back then it felt like the moon and everyone was happy. Where were you on Nov 10, 2021? Did you sell, hold, or buy the top?

I remember when it hit the all-time high and when El Salvador accepted it. I was not too active in trading back then, but the hype was way higher than this, if I am not wrong. Because now, even at $80k, a lot of us are not happy, but when we compare it with the past, we understand how far it has come already.

We have to stop our chase for higher highs every month or every year. As a long-term investor, I don't take the current dump seriously. Instead, it's a golden opportunity for everyone to buy again.

[Alphakilo]

On November 10, 2021. After almost 847 days of waiting since the previous cycle top, BTC finally broke through ...
But today, even after 5 years, $69k doesn't look so crazy anymore. But back then it felt like the moon and everyone was happy. Where were you on Nov 10, 2021? Did you sell, hold, or buy the top?

I remember when it hit the all-time high and when El Salvador accepted it. I was not too active in trading back then, but the hype was way higher than this, if I am not wrong. Because now, even at $80k, a lot of us are not happy, but when we compare it with the past, we understand how far it has come already.

We have to stop our chase for higher highs every month or every year. As a long-term investor, I don't take the current dump seriously. Instead, it's a golden opportunity for everyone to buy again.

While the $69k peak price was driven by ETFs, as hedge against rising inflation and peak liquidity, it was actually a time when institutional adoption measured up with retail investors just before the 2022 market correction.
So far, so much has happened and even with policies and reserve banks in its name, stability seemed to have rocked harder than volatility and though there's a dump in price because we were expecting an ATH to about $120k, Bitcoin is still performing better for long term investment plan and accumulators and much of an opportunity to those who still have faith in it.

[Richbased]

But today, even after 5 years, $69k doesn't look so crazy anymore. But back then it felt like the moon and everyone was happy. Where were you on Nov 10, 2021? Did you sell, hold, or buy the top?

Just like you said, in 2021, a lot of things fuelled the price to hit that all time high of over x3 of previous ATH in 2017 bull run. You should also know that as the price of bitcoin is going high that is how volatility is slowing and there are few factors that are impacting the market which institutional inflows and whales purchases are among. There's no much positive news and events that would have aided a rapid growth as it did after the last US elections in 2024.

However, never use the past performance of bitcoin to compare with the present because bitcoin is no longer at the price it was in those years, it is difficult to afford 1BTC now unlike when investors were buying as many as they can because the price was quite affordable. Yes, I sold some bitcoin when it hit the top in 2025 and i have some Bitcoin in my portfolio which I intend to hold for a long term and if the price also falls further I will accumulate more.

[Smartprofit]

In November 2021, I sold some of my satoshis. I realized that Bitcoin had peaked and a bear market was ahead. 🙋

At the time, the market was largely driven by Elon Musk's Twitter posts. Shortly before the Bitcoin price crash, he posted a cartoon of a man and woman engaging in sex in the 69 position. There was a TV in the room showing a Bitcoin chart and its final price of $69,000. As soon as I saw this image, the whole puzzle fell into place. I realized that Bitcoin should be sold, not bought, and that we wouldn't see a price of $100,000 anytime soon.

I recently watched an interview with Elon Musk in which he said that our world is inherently "ironic."  The irony of the current moment, in my opinion, is that yesterday we saw the exact same price on the charts as five years ago ($69,000). Moreover, over those five years, the US dollar has depreciated significantly and lost its former purchasing power. But Bitcoin's price hasn't changed. The world is truly a very ironic place! 💁

[Accardo]

2021 was entirely bullish in crypto, every coin followed up with bitcoin's ATH, while it's bearish right now, fear is around the corner but it's the right moment to purchase bitcoin. What I'm thinking, if the bearish price of today is same as the bullish price of 5 years ago, the next bullish price would be a lot more than the previous ATH we saw last year. The truth about bitcoin is that it still opens a portal for everybody to buy at a cheaper rate before it moves up again.

[Ahli38]

Where were you on Nov 10, 2021? Did you sell, hold, or buy the top?

At the end of 2017 the price of Bitcoin hit an all-time high of around $20000. In October 2021 the price of Bitcoin nearly reached $70000. And in October 2025 the price of Bitcoin hit an all-time high of around $126000. I’ve noticed that the price of Bitcoin continues to rise every four years. And Bitcoin consistently sets new all-time highs a few months after each halving event. I personally think people are expecting the same thing for the next halving period. Perhaps Bitcoin miners and even Bitcoin holders are also looking forward to this so they’ll hold onto their Bitcoin until it experiences a significant price increase in the future. On the other hand I think discussing Bitcoin’s future growth potential is better than dwelling on the past so we can reap the benefits. Reflecting on the past is important only so that we don’t miss out on good opportunities in the future.

[L E G E N D A R Y]

Where were you on Nov 10, 2021? Did you sell, hold, or buy the top?

At the end of 2017 the price of Bitcoin hit an all-time high of around $20000. In October 2021 the price of Bitcoin nearly reached $70000. And in October 2025 the price of Bitcoin hit an all-time high of around $126000. I’ve noticed that the price of Bitcoin continues to rise every four years. And Bitcoin consistently sets new all-time highs a few months after each halving event. I personally think people are expecting the same thing for the next halving period. Perhaps Bitcoin miners and even Bitcoin holders are also looking forward to this so they’ll hold onto their Bitcoin until it experiences a significant price increase in the future. On the other hand I think discussing Bitcoin’s future growth potential is better than dwelling on the past so we can reap the benefits. Reflecting on the past is important only so that we don’t miss out on good opportunities in the future.

Well you know what they say about historical performances not being able to guarantee future results. Historical cycles can actually give us some useful insights, but I wouldn’t advise anyone to simply assume the next halving would behave exactly the same way the previous one did, even if it’s most likely to be that way. Bitcoin has actually grown and evolved into a totally different market, with way more institutional participation and several other factors that now influences demand. Rather than just waiting for history to repeat, it’ll be more profitable to try to understand these changes.

[fillippone]

Lol on this image.
Bitcoin has been flat, underperforming T-bills, yet it over performed all the Shitcoins, and did so by a large measure.
Something to remember when someone tells you a given shitcoins is the “next bitcoin”.
 

[M47AK16]

I remember when it hit the all-time high and when El Salvador accepted it. I was not too active in trading back then, but the hype was way higher than this, if I am not wrong. Because now, even at $80k, a lot of us are not happy, but when we compare it with the past, we understand how far it has come already.

We have to stop our chase for higher highs every month or every year. As a long-term investor, I don't take the current dump seriously. Instead, it's a golden opportunity for everyone to buy again.

While the $69k peak price was driven by ETFs, as hedge against rising inflation and peak liquidity, it was actually a time when institutional adoption measured up with retail investors just before the 2022 market correction.
So far, so much has happened and even with policies and reserve banks in its name, stability seemed to have rocked harder than volatility and though there's a dump in price because we were expecting an ATH to about $120k, Bitcoin is still performing better for long term investment plan and accumulators and much of an opportunity to those who still have faith in it.

ETF was just too much of a baby to matter; it was just the regular four-year cycle. In 2021 we had one; in 2025 we had another where we reached and peaked at 125k, and in 2029 we will have another. I do not care who the next president of the USA is; I do not care what happens to gold or oil or ETF's; I do not know what the world will be like, whether we will have peace, or even more war. I know that in 2029 we will be higher than where we are right now; that is just how Bitcoin reacts.

Every 4 years, we have a halving year, a bull year bear year and then a normal year. This year in 2026 it was bear year, we dropped from 125k to lows like these, next year will be normal year, nothing too drop, maybe small go up, in 2028 it will be halving year, so it will be 100k+, and in 2029 we will have a new ATH.

[uchegod-21]

I still remember that date. It is funny how a price that caused so much noise because of how expensive it was back then is now looking so cheap. In years to come, we will look at bitcoin at $100k and still call it cheap because it will have long surpassed that price range. Those still in doubt about bitcoin's ability to hedge against inflation can use this as an example and see how bitcoin has not actually declined in value over the years, even though it is volatile. It definitely cannot be compared to fiat's decline in value from 2021 till date.

However, never use the past performance of bitcoin to compare with the present because bitcoin is no longer at the price it was in those years, it is difficult to afford 1BTC now unlike when investors were buying as many as they can because the price was quite affordable. Yes, I sold some bitcoin when it hit the top in 2025 and i have some Bitcoin in my portfolio which I intend to hold for a long term and if the price also falls further I will accumulate more.

But then, if you bought bitcoins around 2020/2021 you are still hodling til date, it is good to know that your bitcoins didn't really underperform even as bitcoin's price isn't too appealing now.

[mindrust]

On November 10, 2021. After almost 847 days of waiting since the previous cycle top, BTC finally broke through and printed a new ATH of $69,000 - $69,044 to be exact on most exchanges.
A couple of things fueled that price such as:

• El Salvador had just made BTC legal tender

• NFTs, DeFi, memecoins, everyone and their grandma was talking about crypto
• The Fear & Greed Index was at 72, extreme greed

• Coinbase had IPO'd earlier that year

But today, even after 5 years, $69k doesn't look so crazy anymore. But back then it felt like the moon and everyone was happy. Where were you on Nov 10, 2021? Did you sell, hold, or buy the top?

That hits different when you frame it like that... 5 years ago, an investors lump sums 100k, he waited and waited, he hedl like he was todl and in the end after 5 fucking years, dollar-wise it didnt move an inch.

He could have made a killing investing in the nasdaq or even gold...

Btc has stopped making new ath's for a while. Looks like it hit its maximum possible ath just like some mega caps in the US stock market.

People who DCA'ed however, they probably made some handsome profits. Cherry picking dates usually dont tell the whole story.

[fillippone]

Cherry picking dates usually dont tell the whole story.

It will be nice, in 10 years, looking back and smiling at the absurd amount of time we had to DCA Bitcoin at good prices.
These are favourable times to build intergenerational wealth.

[OcTradism]

It will be nice, in 10 years, looking back and smiling at the absurd amount of time we had to DCA Bitcoin at good prices.
These are favourable times to build intergenerational wealth.

Disciplined, determinant, patient DCA work pays off over years. It's boring DCA and does not show great profit immediately but with people who can use DCA for investment practice over many years, together with Bitcoin growth, their DCA practice will finally bring very great profit and sweet result to harvest.

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[Swordsoffreedom]

The interesting fact we all witnessed is, even S2F model was wrong, Bitcoin still reached to $100,000, even rose to about $130,000 one market cycle after that. This is an example that "don't time the market", with Bitcoin new all time highs will be reached, it's only matter of time. If you don't time the market, you won't feel too stressful with Bitcoin market movement.

I'd add one more thing , do not let your expectations get so high that they become unrealistic. Unrealistic expectations can cause us to miss good opportunities to take profits and expose ourselves to unnecessary risks.

We gotta keep our feet on the ground . Predictions should be based on market conditions, liquidity and what's actually going on at the time. Do not get carried away by overly bullish narratives or assume Bitcoin will always repeat the gains of previous cycle.

[Aanuoluwatofunmi]

Did you miss Elon musk investing about 100billion dollars into bitcoin around that time? I guess it was the major news around bitcoin that time that even brought about the All time high of that time and also made him the world richest man when he was worth around 200 billion dollars just after putting that huge amount into bitcoin investment and he got the highest turnover he never thought about.

I don't think Elon Musk's involvement in crypto was the main driver of this move. His influence was felt earlier in 2021, not in November. Another reason, apart from those mentioned by the OP, was surging inflation data and the approval of Bitcoin futures exchange-traded funds in the US. As inflation was rising, the younger generation was buying Bitcoin as a hedge against inflation. The approval of the Bitcoin futures gave Bitcoin the needed publicity and institutional acceptance.

I will also go for that of the Bitcoin spot ETF because that was the only notable event that kicked off the incidence of Bull run as at that time, I don't think there is ever he made a concentration that focuses on Elon musk being the major drive as at that time to Bitcoin performance, history will always repeat itself and that is why there are other occasions whereby you can discover a reoccurrence, which is what makes someone attribute the same event happening with that of the previous years on a similar date, but I can remember vividly that we had the bullrun as a result of the United State of America approval of Bitcoin ETF and not Elon Musk investment as you have also pointed out.

[davis196]

El Salvador had just made BTC legal tender
NFTs, DeFi, memecoins, everyone and their grandma was talking about crypto
The Fear & Greed Index was at 72, extreme greed
Coinbase had IPO'd earlier that year

I don't think that the NFTs, DeFi and the memecoins had any contribution over the Bitcoin price growth. I do remember that Elon Musk was very bullish about Bitcoin back in 2021 and I also remember that there were rumors that Tesla and SpaceX were holding BTC in their balance sheets and that Tesla would soon start accepting BTC payments for EVs(which never happened). The "Tesla hype" contributed to the BTC bull market way more than any NFTs or memecoins. El Salvador adopting BTC as a legal tender was also big news, but I don't remember the Coinbase IPO having any significant impact over the crypto markets.

[Somegory]

But today, even after 5 years, $69k doesn't look so crazy anymore. But back then it felt like the moon and everyone was happy. Where were you on Nov 10, 2021? Did you sell, hold, or buy the top?

I remember that bull run like it was yesterday. Some people actually believe that Bitcoin would at least try to go somewhere near $100K or even attempt to go past it, but the $69K targeted seemed the roof at that time.
What I noticed is that with each passing cycle, the percentage increase in the Bitcoin price to a new all-time high from the previous all-time high keeps reducing.

Many people don't know this, zooming out on Bitcoin chart shows how harder it's becoming to make a new all time high, call me crazy but the next ATH won't be very far from that last 126k ATH.

And I am also expecting some form of great reset that can make Bitcoin goes way down than normal, it will be like the world is about to end doing so, I can't remember that theory again but there is a historical chart claiming it will happen.

Somewhere around 2030-2032

[Accardo]

Many people don't know this, zooming out on Bitcoin chart shows how harder it's becoming to make a new all time high, call me crazy but the next ATH won't be very far from that last 126k ATH.

And I am also expecting some form of great reset that can make Bitcoin goes way down than normal, it will be like the world is about to end doing so, I can't remember that theory again but there is a historical chart claiming it will happen.

Do not let doubts come in between you and the next market performance, multiple people think bitcoin is linked to Binance hack or whatever exploitation happening around the ecosystem, its been like this for ages. Bitcoin, since its history, has never done an ATH that didn't marvel all the people involved in and outside the ecosystem.

Remember 20k was the ATH as of 2017, after the next halving, it did 66k in 2021, fast-forward to 2025 after the halving, bitcoin did this 126k ATH you talked about, and when you look at the pattern it falls so low, within this 4 year period, that you'd deny every instinct of investing in bitcoin, and then the bull kicks, and runs as far as it could until it's tired. One thing is sure, bitcoin will definitely gap the previous ATH by a lot in the next bull run.