The Swedish government has launched an initiative which it claims will spread values of democracy and creativity throughout the world – via the medium of video games.
Under the banner of Democreativity (a word-merge, apparently), a taskforce invited suggestions from around the world on the topic of “the most unlikely game ever made”.
It seems the government wants to get away from the country’s video-gaming staples of male-dominated violence and competition – Sweden’s most successful export so far in the industry has been the Battlefield franchise.
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And according to Democreativity, gamers no longer want traditional male characters or female characters – they would prefer to play as an “indefinable”, non-gender entity like an emoticon or a cursor.
http://www.independent.co.uk/life-style/gadgets-and-tech/news/sweden-launches-campaign-to-spread-peace-love-and-democracy--through-videogames-9264452.html
I shudder whenever someone says "promote democracy". It seems I am not the only one. On one of the Russian sites, re-printing the news, a reader posted the following comment:
A new game to promote democracy? But there's already Call of Duty.
I also see a further push for removal of gender roles and identity there.