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Chineese people are not stupid.
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34% of Chinese using anonymity tools
The Chinese government reportedly employs as many as 2 million "internet analysts" to review and block content deemed politically or commercially inappropriate, yet GWI research estimates that 34% of the country's online population disguise their online location so that they can bypass such filters.
Of those that use VPN or proxies, 60% say they do so to access Google's YouTube video site, and 55% said they use it to access Facebook and Twitter.
The use of IP-masking tools means that size of China's Facebook and Twitter userbase, for example, could be significantly larger than first thought. China's VPN-using audience alone could be as much as 160 million people, many of whom are currently being incorrectly identified as being in another country - usually the US.
Normally, the location of a user's IP address would be used to deliver relevant regional advertising as well as a version of the site in the local language.
source :
http://www.theguardian.com/technology/2014/jan/21/privacy-tools-censorship-online-anonymity-tools