Important - this is a self-moderated topic. While I welcome any and all productive and inquisitive conversation and will more than willingly answer any questions asked, I will not allow it to be derailed by senseless trolling and flaming. If all you have to say is to scoff at my claims of an ROI of 5900% and say that this is impossible/scam/etc, please move on because I will delete your post.
If you have any legitimate questions regarding the plan that are not answered below, feel free to post them and unless they are among the confidential pieces (which aren't too many) I will answer them to the best of my ability. If you would like to view the full 40 page investment deck and 20 page 5 year financial plan, which will clear up the majority of questions, message me or email me at
lunarmassive2014@gmail.com. After confirming your identity and getting a mutual NDA signed I will send it over for review.
I am looking for a particular kind of investor for a fiat endeavor. I know there are many of them in this space because I have had contact with a few and spoken with several other people on this forum since my first post to get a little insight to this forum. This plan will not be for most people, but it will be perfect for some.
Looking forward to having a legitimate business discussion this time around.
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Lunar Massive is an established music festival thrown in Atlanta November 15, 2013. Over 3,000 people attended the inaugural event and all had a glowing experience.
www.lunarmassive.comhttps://www.facebook.com/LunarMassivehttps://i.imgur.com/8eE4sUL.pngMy name is Drew Horne and I am one of the partners on the festival and the initial organizer.
My partners are the owners of the company EDMutual LLC
https://www.facebook.com/EDMutualand the CEO of Flashpoint Agency
http://flashpointagency.com/ https://www.facebook.com/FlashpointAgency/infoI will gladly message you on Facebook directly from the official Lunar Massive Facebook page as proof of my direct involvement with the project.
Our talent buyer has had long-lasting close relationships with all of the major talent agencies, some for greater than 10 years. We can book just about any artist available.
We are in the market for an investor or small group of investors to allow us to expand our brand over 5 years to ultimately sell it for $250,000,000. I have a 40 page detailed investment deck explaining our partially confidential strategy and 20 pages of financials detailing the entirety of the 5 year plan. Proof of identification and the signing of a mutual NDA is required before the full business plan and financials are shared and discussed.
We are looking for approximately $1.25 million USD in exchange for 30% equity. The net return upon selling the brand would be approximately $75,000,000 USD for the investor, hence ROI of 5900%.
Here are 2 shots from our financials, the projected income statement for 2014 and for 2018. The numbers used in the calculation of these income statements and the financials as a whole are extremely conservative. We fully anticipate being able to acquire every cost for less than is allotted as well as turn a larger profit than is calculated. We wish for there to be no negative surprises for the investor.
https://i.imgur.com/20LesGk.png_______________________________________________________________________________
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https://i.imgur.com/7jj1ZYt.png_______________________________________________________________________________
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TL,DR; - Make a huge return on your investment (ROI of 5900%) and, if you wish to have direct involvement, have an incredible amount of fun and learn a new industry along the way.
-EDM festival industry is worth $20 billion per year
-They have been exploding in the USA starting in Miami and California several years ago but are progressing across the United States
-There is a great opportunity to get in early in Atlanta, an unsaturated market full of potential that is blowing up
-SFX entertainment has stated that they are building a $1 billion empire and have already spent ~$500 million buying different EDM related brands all over the country in the last year for anywhere from $15-$100 million USD.
-We have a marketing strategy to build the ideal brand for the person/company who is buying based on their goals.
Supporting information and details you should know about the opportunity in this industry - I’m not sure how many of you are interested in music festivals, but I’m sure that there are at least a few of you.
Even those unfamiliar with the market have probably heard of festivals such as Coachella, Electric Daisy Carnival, Ultra Music Festival, Bonnaroo, etc. These festivals have been around for years, but with the upheaval of interest in music festivals in America (particularly electronic music festivals and jam bands), these festivals are now HUGE revenue producers. Electric Daisy Carnival in Las Vegas drew 320,000 people over three days this year, who collectively had an economic impact of $278 million on Clark County (Vegas). This EDM festival demographic loves to spend money and is fraught with disposable income. Cities that used to look down on “raves” as some sort of culturally deficit party scene now welcome events with open arms and wallow in the profits generated from having one in their city. As a whole, the EDM festival industry is worth approximately $20 BILLION per year. According to the International Music Summer (IMS) Consumer Report 2012, EDM is the fastest growing mainstream genre in the United States. Since that report in 2012, it has done nothing but continue to skyrocket.
All this being said, with all of the people in attendance and all of the social media activity in the industry (the highest level of social media activity in any genre of live music) all of a sudden there is an enormous potential for brand exposure. Corporations like Coca-Cola, Monster, Toyota and tons more are chomping at the bit to sponsor festivals with upwards of a million dollars to have their brands plastered all over the copious amounts of marketing done by these festivals.
“What the stats tell us is that this market is still considered untapped and there is plenty of room out there for new brands and mass expansion over the next decade because EDM is here to stay. The key is to start small and build a brand through innovative marketing tactics and create and experience that will turn your followers into raging fans. The Brands that can do that and have the capital to sustain in the marketplace will have loyalty for years to come.” - Huffington Post
Here’s the kicker -There is a media mogul named Robert Sillerman, owner of SFX Entertainment, who launched the concert company that became Live Nation (one of the current largest forces in the live music industry). In 2005 Robert Sillerman ranked 375 on the Forbes 400 list with a personal net worth of $975 million.
After his review of the industry over the last 10+ years of involvement, Sillerman is placing a $1 billion dollar bet on EDM festivals. These are basically his relevant thoughts on the matter -
-out of the worlds population of 7 billion, 3.6 billion are under the age of 30, and 2 billion are millennials.
-Electronic Music is indisputably the music of choice for the 18-34 year old demographic mentioned above
-The “Electronic Music Culture”, as he calls it, is more digitally plugged in and more reliably marketed to in a modern sense than any other genre
-The industry is currently very fragmented, and was much more fragmented just a few years ago
-If he was able to unite much of the industry under one brand, he would effectively control the marketing ability to 18-34 year olds with disposable income, an ability worth a tremendous amount of money to corporations that are looking to market their product to this demographic (of which there are a vast amount)
-He publicly announced that SFX plans to spend upwards of $1 billion on acquisitions of EDM related companies that unite this demographic within a year. He began with Disco Donnie Productions, a Louisiana-based promoter that stages events throughout the U.S.
Here is a list of his recent most noteworthy EMC related acquisitions -
-Disco Donnie Presents - $50,000,000 - 100% ownership
-ID&T (Tomorroworld/Tomorrowland) - $100,000,000 - 75% ownership
-Dayglow - $35,000,000 - 100% ownership
-Beatport - $52,000,000 - 100% ownership
-MMG - $16,900,000 - 80% ownership
-Totem Onelove - $75,000,0000 - 100% ownership
-i-Motion - $12,000,000 - 70% ownership
-Paylogic - $16,200,000 - 75% ownership
Grand total - $357,100,000
The marketing talent we have on this team is second to none. Flashpoint Agency has experience building brands all over the world to internationally recognizable levels. EDMutual is weeks away from publicly releasing the worlds first music festival social media app, which will change the festival game as we know it. They also have pioneered a unique way of running specifically targeted Facebook advertisements for maximum organic impact. They have been fine tuning these methods while throwing almost monthly shows in New Orleans successfully for almost a year. Their Facebook, linked at the top, shows which shows and the level that they were promoted. Also on their Facebook are aftermovies for many of the recent shows they have thrown in the last 6 months or so. They have been having much success in their new market
After meeting this spectacularly talented team we put together Lunar Massive in Atlanta in a very short period of time, and threw a brand launching show that we expected to lose money on. The effect gained from the value we were able to deliver to our fans was spectacular, everyone in attendance said that it was the best EDM event in Atlanta they had ever been to with the exception of 2 major festivals that currently much larger than we are with a far larger budget, though that will be changing very soon.
In 1.5 months of marketing we grew our Facebook page to 9,500 likes with an average unboosted reach of 2,300 people per post, 100% organically. Anyone who has done any sort of Facebook marketing knows that that is an incredible feat.
We tracked all of our social media marketing and through are reports are able to prove that we made over 2.5 million UNIQUE social media impressions in that month and a half. Corporate sponsorships will be a given once we have a lineup booked and begin marketing.
The marketing strategies we have in place for this festival are very unique and borderline foolproof. We will grow this festival to be of acquisition size within 5 years and sell it for upwards of $250,000,000 to Robert Sillerman or a competitor of his as the most valuable uniting factor of the Electronic Music Culture that the industry has seen to date.
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I have a feeling that there are some newfound millionaires here who aren’t sure of what the next move is beyond the cryptocurrency world. I’ve no doubt that there are also some very educated and business savvy experienced professionals here as well.
The reason I come to this community looking for a partner is because I understand the cryptocurrency community well enough to know that its successful members are incredibly forward-thinking, and I feel like you will understand how great of a decision this could be for you down the road.
If you are seriously interested, please contact me at
lunarmassive2014@gmail.com and I will send you over a Non-Disclosure Agreement. Upon agreeing to confidentiality I will send you the 40 page investment deck with many more details of the project. Then I’ll send you over our 20 page financial 5-year plan, and if everything comes together well we can press forward.
Keep being forward thinking guys, the world needs more thinkers like you.
